Electronic Arts Inc. (EA) Stock Analysis 2026

Communication ServicesVideo Games
$209.70
as of 2026-08-10
50D MA $206.04  |  200D MA $203.16

BriMind AI Score

Proprietary
49
Neutral
Price CAGR
10.3%
1Y Return
+4.8%
Analyst Upside
-2.0%
Rev Growth
18.9%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

About Electronic Arts Inc.

Electronic Arts is one of the world's largest video game publishers, owning iconic sports gaming franchises including EA Sports FC (formerly FIFA), Madden NFL, NBA Live, NHL, and PGA Tour, plus lifestyle brands like The Sims, Apex Legends (battle royale), and Battlefield. After losing the FIFA license, EA rebranded its soccer franchise as EA Sports FC and retained rights to thousands of licensed teams and players. EA's transition toward live-service gaming (Ultimate Team modes, Apex Legends battle pass) has transformed its revenue mix.

How Electronic Arts Makes Money

EA earns primarily through live-service revenue: Ultimate Team modes in EA Sports FC and Madden (players buy player packs with real money to build fantasy teams) and Apex Legends' battle pass and cosmetic microtransactions. These live-service revenues are far more valuable per player and more recurring than traditional game sales. Annual sports franchise releases drive player base renewal, and EA is increasingly focused on mobile games through EA Mobile.

Electronic Arts Revenue & Profitability Breakdown

This chart shows how Electronic Arts's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$7.85B
Cost of Revenue
-$1.58B
Gross Profit
$6.27B79.9% margin
Operating Expenses
-$4.24B
Operating Income
$2.03B25.9% margin
Tax & Other
-$947.6M
Net Income
$1.08B13.8% margin
Gross Margin
79.9%
Operating Margin
25.9%
Net Margin
13.8%

Key Financial Metrics

Electronic Arts Inc. trades at a trailing P/E of 59.74x, generates $1.69B in free cash flow, runs a debt/equity ratio of 26.43, and converts shareholder equity into profit at a 16.5% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Market Cap
$52.93B
P/E (Trailing)
59.74
P/E (Forward)
21.78
PEG Ratio
1.30
Price / Book
7.77
Revenue
$7.85B
Revenue Growth
18.9%
Earnings Growth
97.5%
EPS (Trailing)
$3.51
EPS (Forward)
$9.63
Gross Margin
79.9%
Operating Margin
25.9%
Net Margin
13.8%
Return on Equity
16.5%
Return on Assets
7.2%
Free Cash Flow
$1.69B
Debt / Equity
26.43
Current Ratio
1.21
Quick Ratio
1.05
Beta
0.64
Dividend Yield
0.4%
Payout Ratio
17.8%
Insider Ownership
0.2%
Inst. Ownership
93.2%
Short % Float
4.0%
Book Value / Share
$26.98

Wall Street Analyst Consensus

Wall Street analysts covering Electronic Arts Inc. currently haven't converged on a clear consensus rating, with a mean 12-month price target of $205.46 (-2.0% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

Mean Target$205.46-2.0% upside

Intrinsic Value Estimates for EA

We use 3 valuation models to estimate EA's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

Technical Price Signals

EA is currently in a golden cross pattern, trading above its 50-day average of $206.04 and above its 200-day average of $203.16. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

Current Price
$209.70
50-Day MA
$206.04
▲ Price above
200-Day MA
$203.16
▲ Price above
Golden Cross Pattern
Price above both MAs — bullish signal

EA Investment Case: Bull vs Bear

EA's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.

Bull Case (Reasons to Buy)

  • Ultimate Team mode in EA Sports FC generates billions annually — it's essentially an addictive collectibles game within the soccer game, with millions of players globally buying player packs.
  • EA Sports FC brand transition from FIFA is proving smoother than feared — the product quality (player animations, licenses) determines engagement more than the brand name.
  • Apex Legends is a high-quality battle royale with a dedicated competitive playerbase — seasonal content drives continued player engagement and monetization.
  • Mobile gaming expansion (EA Mobile) provides access to billions of global smartphone gamers in markets where console gaming is less prevalent.

Bear Case (Key Risks)

  • Apex Legends player engagement has been declining from peak — the battle royale market is intensely competitive with Fortnite and Warzone attracting casual players.
  • EA Sports FC faces quality concerns and potential competition from UFL and other soccer simulation competitors for the first time without FIFA brand protection.
  • Ultimate Team controversy: regulators in some European countries have classified Ultimate Team player packs as gambling, creating regulatory risk for EA's most profitable mechanic.
  • Annual sports game release cycle creates content quality fatigue — players increasingly question paying $70/year for incremental updates.

What to Watch: EA Key Metrics

Live-service net bookings
EA Sports FC player growth
Ultimate Team engagement and spending
Apex Legends player retention
Mobile gaming revenue

EA Stock — Frequently Asked Questions

Read the full EA in-depth report
Seven-method valuation, AI Score, blended price target, and a 5-year Monte Carlo simulation for Electronic Arts Inc..

Compare EA with Peers

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Further Reading

Research and guides that put EA’s numbers in context — how to read the filings behind them, and the frameworks we use to score them.

Fundamentals10 Stock Analysis Tools Every Investor Should Know AboutFundamentalsFactor Investing Guide 2026: Value, Momentum, Quality & Low Volatility — Which Factors Work?Risk ManagementHow to Build Your First Investment Portfolio: Risk Tolerance, Asset Allocation & Your First 5 FundsFundamentalsWarren Buffett Retired 2026: Berkshire Portfolio Under Greg Abel

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Data sources: Financial metrics and market data sourced from company SEC filings, earnings releases, and investor relations disclosures. Price data, analyst consensus targets, and fundamental financials provided by financial market data providers. ETF data sourced from official fund prospectuses and index provider publications. AI scores and price targets are proprietary estimates — see our Methodology and Disclaimer for details.
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