How do Electronic Arts and Ubisoft differ in franchise strategy?

Electronic Arts has built its business around annual sports franchises with exclusive league licenses and a growing live-service monetization model, while Ubisoft is known for large single-player and open-world franchises, giving the two publishers different core content strategies within the same broader video game industry.

What metrics matter most when evaluating Electronic Arts' business?

For Electronic Arts, focus on live-service and recurring in-game spending growth, engagement trends across its flagship sports and shooter franchises, and margin trends from its shift toward digital distribution.

Why does Ubisoft's current listing status matter for investors?

Ubisoft has been involved in significant strategic and ownership discussions in recent years, so investors comparing it with a publicly traded peer like Electronic Arts should first confirm whether current share price and financial data are available before treating this as a standard side-by-side stock comparison.

How is the AI score calculated?

The AI score is a composite signal incorporating fundamental quality, valuation, momentum, analyst sentiment, and risk factors. A higher score indicates a more favorable overall setup relative to the market at the time of the latest update.

Data as of: September 18, 2026

brimindinvest.com / compare / ea-vs-ubftLIVE

EA

Electronic Arts Inc. · Gaming

$209.70

+1.59% this month

VERSUS

COMPARE

UBFT

Ubisoft Entertainment SA · Gaming

N/A

N/A this month

Comparison scoreboard

MIXED SETUP

AI Scorei

EA 40.7

UBFT N/A

1Y Returni

EA +25.09%

UBFT N/A

Fwd P/Ei

EA 21.78

UBFT N/A

Target Up.i

EA -2.02%

UBFT N/A

Op. Margini

EA 25.88%

UBFT N/A

Metrics last refreshed: 9/18/2026

Quick take

EA vs UBFT Stock Comparison: AI Score, Valuation, Performance and Upside

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Electronic Arts and Ubisoft are both major global video game publishers, but Electronic Arts has built its franchise around annual sports titles and a growing live-service model, while Ubisoft is known for large single-player and open-world franchises alongside its own live-service ambitions.

EA offers exposure to durable annual sports franchises with a maturing live-service revenue model, while UBFT offers exposure to a broad open-world franchise portfolio navigating ongoing strategic and execution challenges. The decision depends on whether you prefer franchise stability or turnaround potential, and investors should verify Ubisoft's current listing status before comparing.

Live analysis · updated 9/18/2026

EA and UBFT are closely matched — they split the tracked metrics evenly.

Normalized 1Y performance

EA

UBFT

Not enough data to chart yet.

Recent returns

EA

UBFT

Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

EA

Price target range

analyst mean$205.46
current price$209.70

-2.0% upside to analyst mean

UBFT

Price target data unavailable

N/A

Who should consider this stock?

EA may suit investors who:

Want exposure to durable annual sports franchises with exclusive league licenses
Value a growing live-service and in-game spending revenue model
Believe a diversified portfolio across genres reduces single-franchise dependence
Prefer a more established, stable game publisher over a turnaround story

UBFT may suit investors who:

Want exposure to a portfolio of well-known open-world game franchises
Are comfortable with a company navigating historical execution challenges around major releases
Believe ongoing strategic initiatives can improve profitability and capital allocation over time
Are comfortable researching current listing status and financial disclosures before investing

Performance & AI score

Performance & AI score
Metric	EA	UBFT
AI scorei	40.7	N/A
AI ranki	#1117	N/A
Latest closei	$209.70	N/A
1M returni	+1.59%	N/A
6M returni	+4.85%	N/A
1Y returni	+25.09%	N/A

$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
Period	EA	UBFT
1Y ago	$11.91K (+19.1%) started 2025-08-11	N/A
5Y ago	$15.82K (+58.2%) started 2021-08-11	N/A
10Y ago	$28.31K (+183.1%) started 2016-08-11	N/A

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential

Valuation & upside potential
Metric	EA	UBFT
Market capi	$52.93B	N/A
Trailing P/Ei	59.74	N/A
Forward P/Ei	21.78	N/A
Price/Salesi	N/A	N/A
EV/Revenuei	6.68	N/A
Analyst targeti	$205.46	N/A
Target upsidei	-2.02%	N/A

Growth, profitability & risk

Growth, profitability & risk
Metric	EA	UBFT
Revenue growthi	18.90%	N/A
Earnings growthi	97.50%	N/A
EPS growthi	+97.50%	N/A
FCF margini	+21.57%	N/A
Operating margini	25.88%	N/A
Profit margini	13.80%	N/A
ROIC proxyi	16.46%	N/A
Return on equityi	16.46%	N/A
Dividend yieldi	0.36%	N/A
Payout ratioi	17.76%	N/A
Dividend growth streaki	No increase yet	N/A
Betai	0.64	N/A
Debt/equityi	26.43	N/A
Current ratioi	1.21	N/A
Quick ratioi	1.05	N/A

Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot

EA max drawdowni7.25%

UBFT max drawdowniN/A

EA max wkly dropi4.17%

UBFT max wkly dropiN/A

5Y risk snapshot

EA max drawdowni30.54%

UBFT max drawdowniN/A

EA max wkly dropi18.67%

UBFT max wkly dropiN/A

10Y risk snapshot

EA max drawdowni49.83%

UBFT max drawdowniN/A

EA max wkly dropi18.67%

UBFT max wkly dropiN/A

Performance metrics by period

Performance metrics by period
Period	Metric	EA	UBFT
1Y	Growthi	+19.07%	N/A
	CAGRi	+19.16%	N/A
	Volatilityi	17.77%	N/A
	Sharpe ratioi	0.82	N/A
	Sortino ratioi	2.01	N/A
	Max drawdowni	7.25%	N/A
	Current drawdowni	0.10%	N/A
	Avg drawdowni	1.26%	N/A
	Ulcer Indexi	1.92%	N/A
	Max daily dropi	3.86%	N/A
	Max wkly dropi	4.17%	N/A
5Y	Growthi	+54.85%	N/A
	CAGRi	+9.14%	N/A
	Volatilityi	23.58%	N/A
	Sharpe ratioi	0.30	N/A
	Sortino ratioi	0.42	N/A
	Max drawdowni	30.54%	N/A
	Current drawdowni	0.10%	N/A
	Avg drawdowni	8.75%	N/A
	Ulcer Indexi	10.97%	N/A
	Max daily dropi	16.70%	N/A
	Max wkly dropi	18.67%	N/A
10Y	Growthi	+176.12%	N/A
	CAGRi	+10.69%	N/A
	Volatilityi	27.59%	N/A
	Sharpe ratioi	0.34	N/A
	Sortino ratioi	0.49	N/A
	Max drawdowni	49.83%	N/A
	Current drawdowni	0.10%	N/A
	Avg drawdowni	12.49%	N/A
	Ulcer Indexi	17.02%	N/A
	Max daily dropi	16.70%	N/A
	Max wkly dropi	18.67%	N/A

AI Prediction Signali

Members only

Next 5 trading days

+2.8%BUY

UBFT

+1.1%HOLD

Next 30 trading days

+6.4%BUY

UBFT

+3.2%HOLD

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Business comparison

Business comparison
Category	EA	UBFT
Company	Electronic Arts Inc.	Ubisoft Entertainment SA
Sector	Communication Services	Gaming
Industry	Electronic Gaming & Multimedia	N/A
Core business	A global video game publisher known for annual sports franchises, live-service games, and a broad portfolio spanning console, PC, and mobile titles across multiple genres.	A global video game publisher and developer known for large open-world franchises and a broad portfolio spanning console, PC, and mobile titles across multiple genres and geographies.
Investor focus	Live-service and recurring in-game spending growth, engagement trends across its flagship sports and shooter franchises, and margin trends from its shift toward digital distribution.	Success of major franchise releases and their live-service monetization, progress on strategic and capital structure initiatives, and overall profitability improvement efforts.

EA strengths

Long-standing sports game franchises with exclusive league licenses provide durable, recurring annual revenue and strong brand loyalty
Growing live-service and in-game spending model supports higher-margin recurring revenue beyond initial game sales
Diversified portfolio spanning sports, shooters, and other genres reduces reliance on any single franchise for overall performance

UBFT strengths

Portfolio of well-known open-world franchises provides a recognizable brand base with global player appeal
Diversified game development studios across multiple countries support a broad pipeline of potential releases
Ongoing strategic initiatives aim to streamline the business and improve capital allocation and profitability

Risks to watch — EA

Success remains dependent on maintaining player engagement and content pipelines for key live-service and franchise titles
Faces competition from a broad range of game publishers and evolving player preferences across platforms and genres
Renewal risk around sports league licensing agreements could affect the economics of key franchise titles over time

Risks to watch — UBFT

Historical execution challenges around major game launches have affected investor confidence in release timing and quality
Faces competition from a broad range of game publishers and evolving player preferences across platforms and genres
As a company that has undergone significant strategic and ownership discussions in recent years, investors should confirm its current listing status and financial disclosures

Frequently asked questions

EA offers exposure to durable annual sports franchises with a maturing live-service revenue model, while UBFT offers exposure to a broad open-world franchise portfolio navigating ongoing strategic and execution challenges. Investors should confirm Ubisoft's current listing status before comparing, given its recent strategic and ownership developments.

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