Last updated:
LIVE
RDDT
Reddit, Inc. · Technology
$159.66
-20.51% this month
VERSUS
⟷
COMPARE
PINS
Pinterest, Inc. · Technology
$24.55
+10.34% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
RDDT
3
PINS
1
Comparison scoreboard
RDDT LEADS 3/5AI Score
RDDT ✓43.0
PINS 24.6
1Y Return
RDDT ✓-19.81%
PINS -36.86%
Fwd P/E
RDDT 16.58
PINS ✓10.69
Target Up.
RDDT ✓+35.48%
PINS +15.23%
Op. Margin
RDDT N/A
PINS N/A
Metrics last refreshed: 8/5/2026
Quick take
RDDT vs PINS: Reddit vs Pinterest Stock Comparison: AI Score, Valuation, Performance and Upside
Reddit is a high-growth social platform with unique AI data licensing revenue alongside early-stage advertising, while Pinterest is a more mature visual shopping platform with proven advertising economics and high commercial intent. Reddit has more AI optionality; Pinterest has more advertising maturity and profitability.
Use this RDDT vs PINS comparison to evaluate two different social media investment approaches. Reddit offers AI data monetization upside and community-driven growth; Pinterest offers proven shopping-oriented advertising with better near-term profitability.
Live analysis · updated 8/5/2026
RDDT holds the edge across 3 of 5 key metrics in this comparison. RDDT has delivered stronger 1-year price return (-19.81% vs -36.86%), though PINS has the better forward P/E setup (10.69x vs 16.58x for RDDT). Analyst consensus implies meaningfully more upside for RDDT (+35.48%) than for PINS (+15.23%).
Normalized 1Y performance
RDDT
PINS
Recent returns
RDDT
PINS
Analyst price targets & sentiment
RDDT · 33 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.9/5.0)
Price target range
analyst low$120.00
analyst high$300.00
analyst mean$216.35
current price$159.66
+35.5% upside to analyst mean
PINS · 36 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.1/5.0)
Price target range
analyst low$22.00
analyst high$42.00
analyst mean$28.31
current price$24.55
+15.2% upside to analyst mean
Who should consider this stock?
RDDT may suit investors who:
- →Want exposure to AI data licensing as a unique non-advertising revenue stream
- →Believe Reddit's community-curated content is undermonetized relative to its value and user engagement
- →Are comfortable with a higher-growth, earlier-stage advertising platform with more upside but more risk
- →Value Reddit's role as a search and information destination alongside Google and social media platforms
PINS may suit investors who:
- →Prefer a proven advertising platform with high commercial intent and natural shopping integration
- →Value Pinterest's profitability and demonstrated ability to monetize through performance advertising
- →Want a visual commerce play that benefits from AI-powered search and recommendation improvements
- →Prefer lower volatility and a more established business model compared to Reddit's earlier-stage monetization
Performance & AI score
| Metric | RDDT | PINS |
|---|---|---|
| AI score | 43.0 | 24.6 |
| AI rank | #817 | #2997 |
| Latest close | $159.66 | $24.55 |
| 1M return | -20.51% | +10.34% |
| 6M return | -3.48% | +18.20% |
| 1Y return | -19.81% | -36.86% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | RDDT | PINS |
|---|---|---|
| 1Y ago | $8.02K (-19.8%) started 2025-08-05 | $6.31K (-36.9%) started 2025-08-05 |
| 5Y ago | $31.65K (+216.5%) started 2024-03-21 | $4.07K (-59.3%) started 2021-08-05 |
| 10Y ago | $31.65K (+216.5%) started 2024-03-21 | $10.06K (+0.6%) started 2019-04-18 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | RDDT | PINS |
|---|---|---|
| Market cap | $30.72B | $13.76B |
| Trailing P/E | 37.14 | 48.18 |
| Forward P/E | 16.58 | 10.69 |
| Price/Sales | 11.06 | 3.15 |
| EV/Revenue | 10.08 | 3.25 |
| Analyst target | $216.35 | $28.31 |
| Target upside | +35.48% | +15.23% |
Growth, profitability & risk
| Metric | RDDT | PINS |
|---|---|---|
| Revenue growth | 61.10% | 17.80% |
| Earnings growth | 177.80% | N/A |
| EPS growth | +177.80% | N/A |
| FCF margin | +24.40% | +24.70% |
| Operating margin | N/A | N/A |
| Profit margin | 31.35% | 7.64% |
| ROIC proxy | 30.71% | 8.87% |
| Return on equity | 30.71% | 8.87% |
| Dividend yield | 0.00% | 0.00% |
| Beta | 2.03 | 0.91 |
| Debt/equity | 0.64 | 42.27 |
| Current ratio | 10.49 | 4.23 |
| Quick ratio | 10.18 | 4.01 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
RDDT max drawdown54.99%
PINS max drawdown60.63%
RDDT max wkly drop22.43%
PINS max wkly drop22.99%
5Y risk snapshot
RDDT max drawdown61.41%
PINS max drawdown75.40%
RDDT max wkly drop33.96%
PINS max wkly drop27.63%
10Y risk snapshot
RDDT max drawdown61.41%
PINS max drawdown82.70%
RDDT max wkly drop33.96%
PINS max wkly drop29.73%
Performance metrics by period
| Period | Metric | RDDT | PINS |
|---|---|---|---|
| 1Y | Growth | -19.81% | -36.86% |
| CAGR | -19.82% | -36.88% | |
| Sharpe ratio | -0.03 | -0.71 | |
| Max drawdown | 54.99% | 60.63% | |
| Max daily drop | 20.99% | 21.76% | |
| Max wkly drop | 22.43% | 22.99% | |
| 5Y | Growth | +216.53% | -59.31% |
| CAGR | +62.49% | -16.46% | |
| Sharpe ratio | 0.94 | -0.13 | |
| Max drawdown | 61.41% | 75.40% | |
| Max daily drop | 20.99% | 23.64% | |
| Max wkly drop | 33.96% | 27.63% | |
| 10Y | Growth | +216.53% | +0.61% |
| CAGR | +62.49% | +0.08% | |
| Sharpe ratio | 0.94 | 0.23 | |
| Max drawdown | 61.41% | 82.70% | |
| Max daily drop | 20.99% | 23.64% | |
| Max wkly drop | 33.96% | 29.73% |
Business comparison
| Category | RDDT | PINS |
|---|---|---|
| Company | Reddit, Inc. | Pinterest, Inc. |
| Sector | Technology | Technology |
| Industry | N/A | N/A |
| Core business | Community-driven social platform hosting millions of subreddit communities. Revenue from advertising, data licensing (AI training partnerships), and premium subscriptions. | Visual discovery and planning platform where users save and organize ideas (pins) for shopping, recipes, home design, fashion, and lifestyle. Revenue primarily from performance advertising. |
| Investor focus | Advertising revenue growth, AI data licensing deals (Google, OpenAI), user growth and engagement metrics, international expansion, and path to sustained profitability. | Shopping ad revenue growth, AI-powered visual search and recommendation improvements, ARPU expansion, and international monetization. |
RDDT strengths
- →Unique trove of human-generated, community-curated content that is highly valuable for AI model training and search
- →Data licensing partnerships with Google, OpenAI, and others create a differentiated non-advertising revenue stream
- →Strong user engagement with passionate, niche communities that drive high-quality content creation at scale
PINS strengths
- →High commercial intent user base — users come to Pinterest to plan purchases, making it a natural advertising platform
- →AI-powered visual search and recommendation engine improves ad relevance and drives higher conversion rates
- →Lower-friction advertising model — ads integrate naturally as 'pins' rather than interrupting content consumption
Risks to watch — RDDT
- →Advertising business is still early-stage compared to Meta and Google — monetization per user is well below peers
- →Content moderation challenges across millions of communities create reputational and regulatory risk
- →User growth outside English-speaking markets is nascent — international expansion is unproven
Risks to watch — PINS
- →User growth has plateaued in North America — growth depends on international markets with lower ARPU
- →Competition from Instagram Shopping, TikTok Shop, and Google Shopping for visual commerce advertising
- →Revenue concentration in advertising with limited diversification compared to Reddit's data licensing
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