RDDT vs PINS: Reddit vs Pinterest Stock Comparison: AI Score, Valuation, Performance and Upside
Reddit is a high-growth social platform with unique AI data licensing revenue alongside early-stage advertising, while Pinterest is a more mature visual shopping platform with proven advertising economics and high commercial intent. Reddit has more AI optionality; Pinterest has more advertising maturity and profitability.
Use this RDDT vs PINS comparison to evaluate two different social media investment approaches. Reddit offers AI data monetization upside and community-driven growth; Pinterest offers proven shopping-oriented advertising with better near-term profitability.
RDDT holds the edge across 3 of 5 key metrics in this comparison. RDDT has delivered stronger 1-year price return (-44.28% vs -48.76%), though PINS has the better forward P/E setup (8.83x vs 16.32x for RDDT). RDDT leads on both revenue growth (61.10%) and operating margin (28.79%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: +34.79% for RDDT and +36.63% for PINS.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to AI data licensing as a unique non-advertising revenue stream
- Believe Reddit's community-curated content is undermonetized relative to its value and user engagement
- Are comfortable with a higher-growth, earlier-stage advertising platform with more upside but more risk
- Value Reddit's role as a search and information destination alongside Google and social media platforms
- Prefer a proven advertising platform with high commercial intent and natural shopping integration
- Value Pinterest's profitability and demonstrated ability to monetize through performance advertising
- Want a visual commerce play that benefits from AI-powered search and recommendation improvements
- Prefer lower volatility and a more established business model compared to Reddit's earlier-stage monetization
| Metric | RDDT | PINS |
|---|---|---|
| AI scorei | 43.1 | 25.7 |
| AI ranki | #890 | #2728 |
| Latest closei | $150.85 | $18.60 |
| 1M returni | -0.57% | -20.48% |
| 6M returni | +9.22% | -0.32% |
| 1Y returni | -44.28% | -48.76% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | RDDT | PINS |
|---|---|---|
| 1Y ago | $5.57K (-44.3%) started 2025-09-18 | $5.12K (-48.8%) started 2025-09-18 |
| 5Y ago | $29.91K (+199.1%) started 2024-03-21 | $3.54K (-64.6%) started 2021-09-20 |
| 10Y ago | $29.91K (+199.1%) started 2024-03-21 | $7.62K (-23.8%) started 2019-04-18 |
Hypothetical — past performance does not guarantee future results.
| Metric | RDDT | PINS |
|---|---|---|
| Market capi | $30.42B | $12.02B |
| Trailing P/Ei | 36.77 | 62.41 |
| Forward P/Ei | 16.32 | 8.83 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 9.95 | 2.62 |
| Analyst targeti | $213.10 | $28.99 |
| Target upsidei | +34.79% | +36.63% |
| Metric | RDDT | PINS |
|---|---|---|
| Revenue growthi | 61.10% | 18.20% |
| Earnings growthi | 177.80% | N/A |
| EPS growthi | +177.80% | N/A |
| FCF margini | +24.40% | +26.26% |
| Operating margini | 28.79% | -3.46% |
| Profit margini | 31.35% | 5.46% |
| ROIC proxyi | 30.71% | 6.46% |
| Return on equityi | 30.71% | 6.46% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 2.03 | 0.91 |
| Debt/equityi | 0.64 | 41.35 |
| Current ratioi | 10.49 | 3.81 |
| Quick ratioi | 10.18 | 3.62 |
Over the past year, RDDT and PINS have moved weakly in the same direction (correlation of 0.38), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | RDDT | PINS |
|---|---|---|---|
| 1Y | Growthi | -44.28% | -48.76% |
| CAGRi | -44.30% | -48.78% | |
| Volatilityi | 71.25% | 52.92% | |
| Sharpe ratioi | -0.53 | -1.08 | |
| Sortino ratioi | -0.74 | -1.32 | |
| Max drawdowni | 54.99% | 57.52% | |
| Current drawdowni | 44.28% | 48.76% | |
| Avg drawdowni | 33.51% | 35.27% | |
| Ulcer Indexi | 35.81% | 37.67% | |
| Max daily dropi | 20.99% | 21.76% | |
| Max wkly dropi | 22.43% | 22.99% | |
| 5Y | Growthi | +199.07% | -64.58% |
| CAGRi | +55.15% | -18.77% | |
| Volatilityi | 81.34% | 55.74% | |
| Sharpe ratioi | 0.88 | -0.17 | |
| Sortino ratioi | 1.44 | -0.25 | |
| Max drawdowni | 61.41% | 75.40% | |
| Current drawdowni | 44.28% | 70.33% | |
| Avg drawdowni | 25.94% | 52.98% | |
| Ulcer Indexi | 31.22% | 54.54% | |
| Max daily dropi | 20.99% | 23.64% | |
| Max wkly dropi | 33.96% | 27.63% | |
| 10Y | Growthi | +199.07% | -23.77% |
| CAGRi | +55.15% | -3.59% | |
| Volatilityi | 81.34% | 60.77% | |
| Sharpe ratioi | 0.88 | 0.17 | |
| Sortino ratioi | 1.44 | 0.25 | |
| Max drawdowni | 61.41% | 82.70% | |
| Current drawdowni | 44.28% | 79.14% | |
| Avg drawdowni | 25.94% | 53.17% | |
| Ulcer Indexi | 31.22% | 58.12% | |
| Max daily dropi | 20.99% | 23.64% | |
| Max wkly dropi | 33.96% | 29.73% |
| Category | RDDT | PINS |
|---|---|---|
| Company | Reddit, Inc. | Pinterest, Inc. |
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
| Core business | Community-driven social platform hosting millions of subreddit communities. Revenue from advertising, data licensing (AI training partnerships), and premium subscriptions. | Visual discovery and planning platform where users save and organize ideas (pins) for shopping, recipes, home design, fashion, and lifestyle. Revenue primarily from performance advertising. |
| Investor focus | Advertising revenue growth, AI data licensing deals (Google, OpenAI), user growth and engagement metrics, international expansion, and path to sustained profitability. | Shopping ad revenue growth, AI-powered visual search and recommendation improvements, ARPU expansion, and international monetization. |
- Unique trove of human-generated, community-curated content that is highly valuable for AI model training and search
- Data licensing partnerships with Google, OpenAI, and others create a differentiated non-advertising revenue stream
- Strong user engagement with passionate, niche communities that drive high-quality content creation at scale
- High commercial intent user base — users come to Pinterest to plan purchases, making it a natural advertising platform
- AI-powered visual search and recommendation engine improves ad relevance and drives higher conversion rates
- Lower-friction advertising model — ads integrate naturally as 'pins' rather than interrupting content consumption
- Advertising business is still early-stage compared to Meta and Google — monetization per user is well below peers
- Content moderation challenges across millions of communities create reputational and regulatory risk
- User growth outside English-speaking markets is nascent — international expansion is unproven
- User growth has plateaued in North America — growth depends on international markets with lower ARPU
- Competition from Instagram Shopping, TikTok Shop, and Google Shopping for visual commerce advertising
- Revenue concentration in advertising with limited diversification compared to Reddit's data licensing
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