GOOGL vs PINS Comparison: AI Score, Valuation, Performance and Upside
Compare Alphabet and Pinterest by digital ad revenue scale, AI-driven ad targeting, visual search/shopping ambitions, and which offers better risk-adjusted upside in online advertising.
Use this Google vs Pinterest comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
GOOGL holds the edge across 3 of 5 key metrics in this comparison. GOOGL has delivered stronger 1-year price return (+46.74% vs -45.04%), though PINS has the better forward P/E setup (8.83x vs 23.37x for GOOGL). GOOGL leads on both revenue growth (24.20%) and operating margin (34.03%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for PINS (+36.63%) than for GOOGL (+23.51%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | GOOGL | PINS |
|---|---|---|
| AI scorei | 64.4 | 25.5 |
| AI ranki | #83 | #2688 |
| Latest closei | $338.46 | $20.40 |
| 1M returni | -6.61% | -12.67% |
| 6M returni | +12.49% | +3.29% |
| 1Y returni | +46.74% | -45.04% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | GOOGL | PINS |
|---|---|---|
| 1Y ago | $14.57K (+45.7%) started 2025-09-04 | $5.5K (-45.0%) started 2025-09-04 |
| 5Y ago | $23.68K (+136.8%) started 2021-09-07 | $3.66K (-63.4%) started 2021-09-07 |
| 10Y ago | $84.58K (+745.8%) started 2016-09-06 | $8.36K (-16.4%) started 2019-04-18 |
Hypothetical — past performance does not guarantee future results.
| Metric | GOOGL | PINS |
|---|---|---|
| Market capi | $4.24T | $12.02B |
| Trailing P/Ei | 17.39 | 62.41 |
| Forward P/Ei | 23.37 | 8.83 |
| Price/Salesi | 5.88 | N/A |
| EV/Revenuei | 9.27 | 2.62 |
| Analyst targeti | $428.07 | $28.99 |
| Target upsidei | +23.51% | +36.63% |
| Metric | GOOGL | PINS |
|---|---|---|
| Revenue growthi | 24.20% | 18.20% |
| Earnings growthi | 294.00% | N/A |
| EPS growthi | +294.00% | N/A |
| FCF margini | +5.08% | +26.26% |
| Operating margini | 34.03% | -3.46% |
| Profit margini | 54.77% | 5.46% |
| ROIC proxyi | 48.68% | 6.46% |
| Return on equityi | 48.68% | 6.46% |
| Dividend yieldi | 0.25% | N/A |
| Betai | 1.24 | 0.91 |
| Debt/equityi | 18.86 | 41.35 |
| Current ratioi | 2.72 | 3.81 |
| Quick ratioi | 2.47 | 3.62 |
Over the past year, GOOGL and PINS have moved weakly in the same direction (correlation of 0.22), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | GOOGL | PINS |
|---|---|---|---|
| 1Y | Growthi | +45.70% | -45.04% |
| CAGRi | +45.78% | -45.09% | |
| Volatilityi | 31.43% | 51.96% | |
| Sharpe ratioi | 1.21 | -0.97 | |
| Sortino ratioi | 1.96 | -1.19 | |
| Max drawdowni | 21.09% | 59.37% | |
| Current drawdowni | 15.94% | 46.25% | |
| Avg drawdowni | 6.42% | 36.31% | |
| Ulcer Indexi | 8.59% | 38.94% | |
| Max daily dropi | 7.13% | 21.76% | |
| Max wkly dropi | 10.37% | 22.99% | |
| 5Y | Growthi | +135.71% | -63.40% |
| CAGRi | +18.74% | -18.24% | |
| Volatilityi | 32.13% | 55.55% | |
| Sharpe ratioi | 0.56 | -0.17 | |
| Sortino ratioi | 0.82 | -0.23 | |
| Max drawdowni | 44.32% | 75.40% | |
| Current drawdowni | 15.94% | 67.45% | |
| Avg drawdowni | 13.47% | 52.55% | |
| Ulcer Indexi | 17.52% | 54.22% | |
| Max daily dropi | 9.51% | 23.64% | |
| Max wkly dropi | 13.41% | 27.63% | |
| 10Y | Growthi | +741.76% | -16.39% |
| CAGRi | +23.76% | -2.40% | |
| Volatilityi | 29.56% | 60.76% | |
| Sharpe ratioi | 0.72 | 0.19 | |
| Sortino ratioi | 1.05 | 0.28 | |
| Max drawdowni | 44.32% | 82.70% | |
| Current drawdowni | 15.94% | 77.12% | |
| Avg drawdowni | 9.67% | 53.04% | |
| Ulcer Indexi | 13.71% | 58.00% | |
| Max daily dropi | 11.63% | 23.64% | |
| Max wkly dropi | 15.46% | 29.73% |
| Category | GOOGL | PINS |
|---|---|---|
| Company | GOOGL | PINS |
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
| Core business | Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. | Pinterest, Inc. operates as a visual search and discovery platform in the United States, Canada, Europe, and internationally. |
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