AAPL vs AMZN Comparison: AI Score, Valuation, Performance and Upside
Compare Apple and Amazon by services vs commerce revenue, AI strategy, cloud vs hardware margins, shareholder returns, and which mega-cap offers better long-term value.
Use this Apple vs Amazon comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
AAPL holds the edge across 3 of 5 key metrics in this comparison. AAPL has delivered stronger 1-year price return (+55.79% vs -0.05%), though AMZN has the better forward P/E setup (24.95x vs 34.63x for AAPL). On fundamentals, AMZN is growing revenue faster (16.60%), while AAPL maintains the higher operating margin (32.27%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for AMZN (+27.10%) than for AAPL (-4.64%).
| Metric | AAPL | AMZN |
|---|---|---|
| AI score | 66.2 | 60.7 |
| AI rank | #59 | #189 |
| Latest close | $333.02 | $232.11 |
| 1M return | +13.63% | -0.92% |
| 6M return | +34.26% | -2.95% |
| 1Y return | +55.79% | -0.05% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | AAPL | AMZN |
|---|---|---|
| 1Y ago | $15.57K (+55.7%) started 2025-07-25 | $10.03K (+0.3%) started 2025-07-25 |
| 5Y ago | $23.34K (+133.4%) started 2021-07-26 | $12.55K (+25.5%) started 2021-07-26 |
| 10Y ago | $164.4K (+1544.0%) started 2016-07-25 | $62.77K (+527.7%) started 2016-07-25 |
Hypothetical — past performance does not guarantee future results.
| Metric | AAPL | AMZN |
|---|---|---|
| Market cap | $4.9T | $2.66T |
| Trailing P/E | 40.50 | 29.57 |
| Forward P/E | 34.63 | 24.95 |
| Price/Sales | 11.01 | 3.49 |
| EV/Revenue | 10.89 | 3.71 |
| Analyst target | $318.25 | $314.23 |
| Target upside | -4.64% | +27.10% |
| Metric | AAPL | AMZN |
|---|---|---|
| Revenue growth | 16.60% | 16.60% |
| Earnings growth | 21.80% | 74.80% |
| EPS growth | +21.80% | +74.80% |
| FCF margin | +22.39% | +1.32% |
| Operating margin | 32.27% | 13.14% |
| Profit margin | 27.15% | 12.22% |
| ROIC proxy | 141.47% | 24.29% |
| Return on equity | 141.47% | 24.29% |
| Dividend yield | 0.32% | N/A |
| Beta | 1.10 | 1.46 |
| Debt/equity | 79.55 | 53.30 |
| Current ratio | 1.07 | 1.18 |
| Quick ratio | 0.91 | 0.97 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | AAPL | AMZN |
|---|---|---|---|
| 1Y | Growth | +55.70% | +0.29% |
| CAGR | +55.91% | +0.29% | |
| Sharpe ratio | 1.74 | 0.02 | |
| Max drawdown | 13.82% | 21.74% | |
| Max daily drop | 6.12% | 8.27% | |
| Max wkly drop | 8.03% | 14.09% | |
| 5Y | Growth | +128.40% | +25.47% |
| CAGR | +17.98% | +4.65% | |
| Sharpe ratio | 0.57 | 0.18 | |
| Max drawdown | 33.36% | 55.77% | |
| Max daily drop | 9.25% | 14.05% | |
| Max wkly drop | 22.75% | 20.35% | |
| 10Y | Growth | +1396.90% | +527.66% |
| CAGR | +31.08% | +20.17% | |
| Sharpe ratio | 0.92 | 0.59 | |
| Max drawdown | 38.52% | 56.15% | |
| Max daily drop | 12.86% | 14.05% | |
| Max wkly drop | 22.75% | 20.35% |
| Category | AAPL | AMZN |
|---|---|---|
| Company | AAPL | AMZN |
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Internet Retail |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
Want deeper AI forecasts?
This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.