APP vs MGNI Stock Comparison: AI Score, Valuation, Performance and Upside
APP (AppLovin) is one of the fastest-growing advertising technology companies with its AI-powered AXON mobile advertising platform delivering exceptional ROI for app marketers, while MGNI (Magnite) is a CTV and digital advertising supply-side platform serving publishers and streaming services. These companies serve different sides of the advertising ecosystem — the demand side (advertisers) vs supply side (publishers).
APP vs MGNI contrasts a high-growth AI-powered demand-side advertising platform with dramatic performance results against an independent supply-side advertising platform serving the emerging CTV and streaming advertising ecosystem.
APP holds the edge across 4 of 5 key metrics in this comparison. MGNI has delivered stronger 1-year price return (+7.46% vs -46.99%), though APP has the better forward P/E setup (15.44x vs 19.30x for MGNI). APP leads on both revenue growth (52.80%) and operating margin (77.68%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for APP (+56.93%) than for MGNI (+9.86%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want high-growth exposure to AppLovin's AXON AI advertising platform delivering superior ROAS in mobile app marketing
- See e-commerce advertising expansion as the next large market for AXON's AI recommendation capabilities
- Are comfortable with premium growth valuations for a company demonstrating extraordinary revenue growth momentum
- Want independent CTV advertising supply-side platform exposure as streaming services add ad-supported tiers
- Value Magnite's publisher-independence positioning versus SSPs owned by media companies competing with publishers
- See the CTV advertising market growth trajectory as a multi-year tailwind for independent streaming ad technology platforms
| Metric | APP | MGNI |
|---|---|---|
| AI scorei | 62.2 | 40.4 |
| AI ranki | #147 | #1146 |
| Latest closei | $321.60 | $25.63 |
| 1M returni | +4.67% | +4.48% |
| 6M returni | -26.90% | +105.20% |
| 1Y returni | -46.99% | +7.46% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | APP | MGNI |
|---|---|---|
| 1Y ago | $5.17K (-48.3%) started 2025-09-18 | $10.75K (+7.5%) started 2025-09-17 |
| 5Y ago | $45.72K (+357.2%) started 2021-09-20 | $8.78K (-12.2%) started 2021-09-17 |
| 10Y ago | $49.33K (+393.3%) started 2021-04-15 | $30.66K (+206.6%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | APP | MGNI |
|---|---|---|
| Market capi | $108.83B | $3.57B |
| Trailing P/Ei | 24.88 | 22.62 |
| Forward P/Ei | 15.44 | 19.30 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 15.94 | 4.54 |
| Analyst targeti | $508.39 | $27.33 |
| Target upsidei | +56.93% | +9.86% |
| Metric | APP | MGNI |
|---|---|---|
| Revenue growthi | 52.80% | 11.20% |
| Earnings growthi | 57.00% | 65.30% |
| EPS growthi | +57.00% | +65.30% |
| FCF margini | +46.56% | +21.59% |
| Operating margini | 77.68% | 16.19% |
| Profit margini | 64.58% | 22.49% |
| ROIC proxyi | 203.69% | 19.58% |
| Return on equityi | 203.69% | 19.58% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 2.49 | 2.27 |
| Debt/equityi | 111.13 | 44.54 |
| Current ratioi | 4.30 | 1.02 |
| Quick ratioi | 4.17 | 1.01 |
Over the past year, APP and MGNI have moved weakly in the same direction (correlation of 0.25), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | APP | MGNI |
|---|---|---|---|
| 1Y | Growthi | -48.26% | +7.46% |
| CAGRi | -48.29% | +7.47% | |
| Volatilityi | 73.20% | 58.75% | |
| Sharpe ratioi | -0.59 | 0.34 | |
| Sortino ratioi | -0.75 | 0.50 | |
| Max drawdowni | 59.30% | 56.79% | |
| Current drawdowni | 56.16% | 1.12% | |
| Avg drawdowni | 30.72% | 35.39% | |
| Ulcer Indexi | 34.93% | 38.65% | |
| Max daily dropi | 19.68% | 18.21% | |
| Max wkly dropi | 34.08% | 24.90% | |
| 5Y | Growthi | +357.21% | -12.17% |
| CAGRi | +35.58% | -2.56% | |
| Volatilityi | 78.08% | 74.96% | |
| Sharpe ratioi | 0.71 | 0.26 | |
| Sortino ratioi | 1.12 | 0.42 | |
| Max drawdowni | 91.90% | 82.13% | |
| Current drawdowni | 56.16% | 20.75% | |
| Avg drawdowni | 44.85% | 57.27% | |
| Ulcer Indexi | 52.72% | 59.48% | |
| Max daily dropi | 20.12% | 35.09% | |
| Max wkly dropi | 34.08% | 45.84% | |
| 10Y | Growthi | +393.25% | +206.58% |
| CAGRi | +34.19% | +11.86% | |
| Volatilityi | 77.01% | 76.34% | |
| Sharpe ratioi | 0.70 | 0.46 | |
| Sortino ratioi | 1.10 | 0.72 | |
| Max drawdowni | 91.90% | 90.65% | |
| Current drawdowni | 56.16% | 58.53% | |
| Avg drawdowni | 42.59% | 58.94% | |
| Ulcer Indexi | 50.87% | 64.30% | |
| Max daily dropi | 20.12% | 40.00% | |
| Max wkly dropi | 34.08% | 46.91% |
| Category | APP | MGNI |
|---|---|---|
| Company | AppLovin Corporation | Magnite, Inc. |
| Sector | Communication Services | Communication Services |
| Industry | Advertising Agencies | Advertising Agencies |
| Core business | AppLovin operates an AI-powered advertising software platform (AXON) for mobile app marketers to acquire users, alongside its own portfolio of mobile gaming apps. The AXON advertising network has driven explosive revenue growth as its AI recommendation engine achieves superior ROAS (return on ad spend) for advertiser customers. | Magnite is an independent advertising supply-side platform (SSP) that helps digital publishers and streaming services monetize their ad inventory, with strong presence in connected TV (CTV) advertising alongside digital audio and web advertising. |
| Investor focus | Investors track AppLovin's Software Platform revenue growth (the high-margin AXON advertising business), Software EBITDA margins, and whether the exceptional ROAS performance of AXON is sustainable and expandable beyond mobile gaming into e-commerce and other verticals. | Investors track Magnite's CTV advertising revenue growth as streaming services add ad-supported tiers, contribution ex-TAC margin improvement, and the competitive position of Magnite as an independent SSP amid consolidation in the advertising technology industry. |
- AXON AI advertising platform has demonstrated extraordinary performance for mobile app advertisers — the revenue growth acceleration reflects genuine advertiser demand for superior ROAS outcomes
- High-margin Software Platform business scales with minimal variable cost as more advertisers are added to the AXON network
- Expansion into e-commerce advertising (testing AppLovin for e-commerce brands beyond gaming apps) opens an enormous market beyond mobile gaming
- Connected TV is one of the fastest-growing advertising channels as streaming services add ad-supported tiers to grow subscriber bases
- Independence from major media companies makes Magnite attractive to publishers seeking an SSP without direct competition from the platform selling their ads
- SpringServe ad server integration provides a more complete CTV monetization solution for streaming publishers
- AppLovin's exceptional performance has driven a very high valuation multiple that requires continued growth acceleration to justify
- E-commerce advertising expansion faces competition from Google, Meta, and TikTok which have deep e-commerce advertising capabilities and more first-party data
- App business (owned gaming apps) is lower-margin and declining as management focuses on the software platform — creates complexity in financial reporting
- CTV SSP market is becoming more competitive with Google, Trade Desk, and major streamers (NBCUniversal, Disney) building proprietary ad technology
- SSP consolidation has been ongoing — Magnite itself resulted from mergers with Rubicon Project and SpotX — but industry dynamics may require further consolidation
- Contribution margin pressure from pricing competition in programmatic advertising markets affects SSP economics
Want deeper AI forecasts?
This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.
Full valuation workup with AI Score, Monte Carlo forecast, and bull/bear case — free preview, premium data from $3.99.