LIVE
GTLB
GitLab Inc. · Information Technology - DevSecOps Platform
$31.74
+2.12% this month
VERSUS
⟷
COMPARE
ASAN
Asana, Inc. · Information Technology - Work Management Software
$7.08
-9.46% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
GTLB
1
ASAN
3
Comparison scoreboard
ASAN LEADS 3/5AI Score
GTLB 22.8
ASAN ✓22.9
1Y Return
GTLB ✓-31.89%
ASAN -52.06%
Fwd P/E
GTLB 30.84
ASAN ✓14.93
Target Up.
GTLB +5.89%
ASAN ✓+29.02%
Op. Margin
GTLB N/A
ASAN N/A
Metrics last refreshed: 7/9/2026
Quick take
GTLB vs ASAN Stock Comparison: AI Score, Valuation, Performance and Upside
GTLB (GitLab) serves software development teams with a comprehensive DevSecOps platform competing primarily against GitHub, while ASAN (Asana) serves broader business teams with work and project management software competing against Monday.com and Microsoft — they serve different end users and workflows but both address team productivity software.
GTLB vs ASAN compares enterprise team productivity software for different audiences: GitLab's developer-focused DevSecOps platform versus Asana's business team work management software.
Live analysis · updated 7/9/2026
ASAN holds the edge across 3 of 5 key metrics in this comparison. GTLB has delivered stronger 1-year price return (-31.89% vs -52.06%), though ASAN has the better forward P/E setup (14.93x vs 30.84x for GTLB). Analyst consensus implies meaningfully more upside for ASAN (+29.02%) than for GTLB (+5.89%).
Normalized 1Y performance
GTLB
ASAN
Recent returns
GTLB
ASAN
Analyst price targets & sentiment
GTLB · 23 analysts
Price target range
analyst low$25.00
analyst high$60.00
analyst mean$33.61
current price$31.74
+5.9% upside to analyst mean
ASAN · 13 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.7/5.0)
Price target range
analyst low$5.75
analyst high$15.00
analyst mean$9.13
current price$7.08
+29.0% upside to analyst mean
Who should consider this stock?
GTLB may suit investors who:
- →Want DevSecOps platform exposure competing directly in the software development toolchain
- →Believe GitLab's single-platform approach will attract developers frustrated with integrating multiple tools
- →See GitLab Duo AI coding assistance as a competitive differentiator against GitHub in enterprise accounts
ASAN may suit investors who:
- →Want enterprise work management software exposure beyond the developer/IT team market
- →Value Asana's brand recognition and UX reputation in project and portfolio management
- →Believe improving profitability trajectory and AI features can reaccelerate Asana's growth
Performance & AI score
| Metric | GTLB | ASAN |
|---|---|---|
| AI score | 22.8 | 22.9 |
| AI rank | #3878 | #3791 |
| Latest close | $31.74 | $7.08 |
| 1M return | +2.12% | -9.46% |
| 6M return | -13.61% | -45.91% |
| 1Y return | -31.89% | -52.06% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | GTLB | ASAN |
|---|---|---|
| 1Y ago | $6.81K (-31.9%) started 2025-07-08 | $4.79K (-52.1%) started 2025-07-08 |
| 5Y ago | $3.06K (-69.4%) started 2021-10-14 | $1.07K (-89.3%) started 2021-07-08 |
| 10Y ago | $3.06K (-69.4%) started 2021-10-14 | $2.46K (-75.4%) started 2020-09-30 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | GTLB | ASAN |
|---|---|---|
| Market cap | $5.36B | $1.63B |
| Trailing P/E | N/A | N/A |
| Forward P/E | 30.84 | 14.93 |
| Price/Sales | 5.33 | 2.02 |
| EV/Revenue | 4.03 | 1.80 |
| Analyst target | $33.61 | $9.13 |
| Target upside | +5.89% | +29.02% |
Growth, profitability & risk
| Metric | GTLB | ASAN |
|---|---|---|
| Revenue growth | 23.10% | 9.50% |
| Earnings growth | N/A | N/A |
| EPS growth | N/A | N/A |
| FCF margin | +31.14% | +23.39% |
| Operating margin | N/A | N/A |
| Profit margin | -2.49% | -20.21% |
| ROIC proxy | -2.96% | -87.55% |
| Return on equity | -2.96% | -87.55% |
| Dividend yield | 0.00% | 0.00% |
| Beta | 0.96 | 0.96 |
| Debt/equity | N/A | 181.22 |
| Current ratio | 2.55 | 1.15 |
| Quick ratio | 2.43 | 1.04 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
GTLB max drawdown61.95%
ASAN max drawdown64.43%
GTLB max wkly drop18.68%
ASAN max wkly drop18.73%
5Y risk snapshot
GTLB max drawdown85.16%
ASAN max drawdown96.17%
GTLB max wkly drop36.24%
ASAN max wkly drop39.53%
10Y risk snapshot
GTLB max drawdown85.16%
ASAN max drawdown96.17%
GTLB max wkly drop36.24%
ASAN max wkly drop39.53%
Performance metrics by period
| Period | Metric | GTLB | ASAN |
|---|---|---|---|
| 1Y | Growth | -31.89% | -52.06% |
| CAGR | -31.91% | -52.09% | |
| Sharpe ratio | -0.44 | -1.01 | |
| Max drawdown | 61.95% | 64.43% | |
| Max daily drop | 12.77% | 10.27% | |
| Max wkly drop | 18.68% | 18.73% | |
| 5Y | Growth | -69.45% | -89.34% |
| CAGR | -22.17% | -36.09% | |
| Sharpe ratio | -0.04 | -0.23 | |
| Max drawdown | 85.16% | 96.17% | |
| Max daily drop | 23.86% | 26.40% | |
| Max wkly drop | 36.24% | 39.53% | |
| 10Y | Growth | -69.45% | -75.42% |
| CAGR | -22.17% | -21.59% | |
| Sharpe ratio | -0.04 | 0.00 | |
| Max drawdown | 85.16% | 96.17% | |
| Max daily drop | 23.86% | 26.40% | |
| Max wkly drop | 36.24% | 39.53% |
Business comparison
| Category | GTLB | ASAN |
|---|---|---|
| Company | GitLab Inc. | Asana, Inc. |
| Sector | Information Technology - DevSecOps Platform | Information Technology - Work Management Software |
| Industry | N/A | N/A |
| Core business | GitLab provides an end-to-end DevSecOps platform covering the entire software development lifecycle — source code management (Git), CI/CD pipelines, security scanning, artifact registry, and deployment management in a single application. | Asana provides work and project management software helping teams coordinate, track, and manage work across organizations, with growing AI automation features for task assignment and workflow management. |
| Investor focus | Investors track GitLab's annual recurring revenue growth, net dollar retention among existing customers, and AI feature adoption through GitLab Duo, as the company positions itself as the developer platform for the AI-assisted development era. | Investors track Asana's enterprise customer growth (accounts over $100K annual spend), net retention trends, and progress toward sustained profitability as growth has moderated. |
GTLB strengths
- →Comprehensive single-platform DevSecOps approach reduces the complexity of integrating multiple point tools
- →AI coding assistant (GitLab Duo) provides GitHub Copilot competition within a comprehensive development platform
- →Open source community version drives enterprise sales through bottom-up developer adoption
ASAN strengths
- →Well-known brand in team work management with intuitive product design and broad market awareness
- →Enterprise customer segment provides higher-value, stickier revenue than individual or small-team plans
- →AI features add automation capabilities that reduce manual task management overhead
Risks to watch — GTLB
- →Faces dominant competition from GitHub (owned by Microsoft) and GitHub Copilot in the core developer tooling market
- →Path to GAAP profitability has required careful balance between growth investment and operating leverage
- →The AI-assisted coding market is changing developer workflows rapidly, creating both opportunity and uncertainty
Risks to watch — ASAN
- →Faces intense competition from Monday.com, Smartsheet, and Microsoft's bundled Project and Teams tools
- →Revenue growth has moderated from earlier hyper-growth rates
- →Path to profitability has required multiple rounds of workforce rationalization
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