Data as of:
brimindinvest.com / compare / wday-vs-nowLIVE
WDAY
Workday, Inc. · Technology
$193.87
-2.29% this month
VERSUS
COMPARE
NOW
ServiceNow, Inc. · Technology
$135.47
+6.50% this month
Comparison scoreboard
WDAY LEADS 5/5
AI Scorei
WDAY 41.3
NOW 40.4
1Y Returni
WDAY -16.97%
NOW -28.53%
Fwd P/Ei
WDAY 15.20
NOW 28.91
Target Up.i
WDAY +3.10%
NOW -1.71%
Op. Margini
WDAY 11.82%
NOW 4.06%
Metrics last refreshed: 9/19/2026
Quick take

WDAY vs NOW Stock Comparison: AI Score, Valuation, Performance and Upside

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Workday and ServiceNow are both enterprise SaaS leaders but in different workflow categories. Workday owns HCM and ERP for workforce and financial management; ServiceNow owns IT workflow automation and is rapidly expanding into all enterprise process categories. ServiceNow has exhibited faster revenue growth and more aggressive AI monetization; Workday has deeper integration within the HCM and finance function but is growing more slowly.

WDAY vs NOW is a choice between the enterprise HCM/Finance cloud leader (Workday) and the enterprise workflow automation platform (ServiceNow) — ServiceNow's platform breadth expansion and AI workflow monetization have driven faster growth, while Workday's HCM and finance lock-in provide more predictable recurring revenue from a dominant system-of-record position.

Live analysis · updated 9/19/2026

WDAY holds the edge across 5 of 5 key metrics in this comparison. WDAY leads on both 1-year return (-16.97%) and forward P/E quality (15.20x vs 28.91x for NOW), a relatively favorable combination of momentum and valuation. On fundamentals, NOW is growing revenue faster (24.00%), while WDAY maintains the higher operating margin (11.82%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for WDAY (+3.10%) than for NOW (-1.71%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
WDAY
NOW
Recent returns
WDAY
NOW
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

WDAY
Price target range
analyst mean$207.10
current price$193.87
+3.1% upside to analyst mean
NOW · 41 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.5/5.0)
45 Buy / 2 Hold / 2 Sell
Price target range
analyst high$1,300.00
analyst mean$142.23
current price$135.47
-1.7% upside to analyst mean
Who should consider this stock?
WDAY may suit investors who:
  • prefer the dominant cloud HCM and ERP system-of-record with deep Fortune 500 customer lock-in
  • value unified workforce and financial management data in a single platform that is very difficult to replace
  • want AI adoption as a margin enhancement rather than a standalone new product revenue line within existing enterprise customers
  • are comfortable with slower revenue growth rates as Workday approaches maturity in large enterprise HCM penetration
NOW may suit investors who:
  • prefer the enterprise workflow automation platform with the most aggressive AI commercial deployment in enterprise SaaS
  • value Now Assist GenAI as the leading indicator of AI monetization in SaaS — paid seats and contract expansions are already happening
  • want a faster-growing enterprise software platform with consistent 20%+ subscription revenue growth and expanding margins
  • are comfortable with a premium valuation that requires sustained execution on both growth and margin expansion targets
Performance & AI score
Performance & AI score
MetricWDAYNOW
AI scorei41.340.4
AI ranki#1059#1148
Latest closei$193.87$135.47
1M returni-2.29%+6.50%
6M returni+45.35%+19.60%
1Y returni-16.97%-28.53%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodWDAYNOW
1Y ago$8.3K (-17.0%)
started 2025-09-18
$7.15K (-28.5%)
started 2025-09-18
5Y ago$7.26K (-27.4%)
started 2021-09-20
$10.44K (+4.4%)
started 2021-09-20
10Y ago$21.87K (+118.7%)
started 2016-09-19
$17.83K (+78.3%)
started 2016-09-19

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricWDAYNOW
Market capi$48.41B$149.61B
Trailing P/Ei40.8389.88
Forward P/Ei15.2028.91
Price/SalesiN/A18.61
EV/Revenuei4.8010.41
Analyst targeti$207.10$142.23
Target upsidei+3.10%-1.71%
Growth, profitability & risk
Growth, profitability & risk
MetricWDAYNOW
Revenue growthi12.80%24.00%
Earnings growthi206.00%-21.90%
EPS growthi+206.00%-21.90%
FCF margini+30.00%+34.95%
Operating margini11.82%4.06%
Profit margini12.32%11.34%
ROIC proxyi16.01%14.24%
Return on equityi16.01%14.24%
Dividend yieldiN/AN/A
Payout ratioi0.00%0.00%
Dividend growth streakiN/AN/A
Betai1.050.93
Debt/equityi58.3967.54
Current ratioi0.910.70
Quick ratioi0.810.56
Correlation

Over the past year, WDAY and NOW have moved strongly in the same direction (correlation of 0.75), based on daily returns.

1Y
0.75
-1.0+1.0
5Y
0.68
-1.0+1.0
10Y
0.03
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
WDAY max drawdowni54.58%
NOW max drawdowni56.82%
WDAY max wkly dropi15.05%
NOW max wkly dropi18.63%
5Y risk snapshot
WDAY max drawdowni63.38%
NOW max drawdowni64.54%
WDAY max wkly dropi20.18%
NOW max wkly dropi18.63%
10Y risk snapshot
WDAY max drawdowni63.38%
NOW max drawdowni79.88%
WDAY max wkly dropi20.58%
NOW max wkly dropi79.56%
Performance metrics by period
Performance metrics by period
PeriodMetricWDAYNOW
1YGrowthi-16.97%-28.53%
CAGRi-16.98%-28.55%
Volatilityi54.06%57.21%
Sharpe ratioi-0.16-0.38
Sortino ratioi-0.25-0.53
Max drawdowni54.58%56.82%
Current drawdowni21.73%29.53%
Avg drawdowni29.63%32.37%
Ulcer Indexi34.43%36.32%
Max daily dropi9.42%17.75%
Max wkly dropi15.05%18.63%
5YGrowthi-27.44%+4.41%
CAGRi-6.22%+0.87%
Volatilityi41.64%45.43%
Sharpe ratioi-0.060.15
Sortino ratioi-0.080.21
Max drawdowni63.38%64.54%
Current drawdowni36.89%42.13%
Avg drawdowni28.98%24.21%
Ulcer Indexi32.92%29.73%
Max daily dropi15.33%17.75%
Max wkly dropi20.18%18.63%
10YGrowthi+118.69%+78.27%
CAGRi+8.14%+5.95%
Volatilityi40.08%282.63%
Sharpe ratioi0.280.60
Sortino ratioi0.412.52
Max drawdowni63.38%79.88%
Current drawdowni36.89%42.13%
Avg drawdowni19.98%35.14%
Ulcer Indexi25.40%43.03%
Max daily dropi15.33%79.81%
Max wkly dropi20.58%79.56%
AI Prediction Signali
Members only
Next 5 trading days
WDAY
+2.8%BUY
NOW
+1.1%HOLD
Next 30 trading days
WDAY
+6.4%BUY
NOW
+3.2%HOLD

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Business comparison
Business comparison
CategoryWDAYNOW
CompanyWorkday, Inc.ServiceNow, Inc.
SectorTechnologyTechnology
IndustrySoftware - ApplicationSoftware - Application
Core businessWorkday provides cloud-based human capital management (HCM) and financial management applications for large enterprises. Its unified platform for HR (recruiting, payroll, benefits, workforce planning) and finance (ERP, accounting, planning) serves Fortune 500 companies as a single system of record for workforce and financial data. Workday's AI assistant and People Intelligence capabilities are being embedded across its HCM and finance platform to automate routine HR and financial processes.ServiceNow provides a cloud-based workflow automation platform that originated in IT Service Management (ITSM) and has expanded into HR, customer service, and enterprise-wide process automation. Its Now Platform with AI copilots (Now Assist) and GenAI-powered workflows is one of the most aggressive enterprise AI deployments in SaaS. ServiceNow serves large enterprises with workflows that automate approval processes, incident routing, employee onboarding, and customer service case resolution — replacing manual processes with automated AI-powered decisions.
Investor focusInvestors track subscription revenue growth, remaining performance obligations (RPO) as a leading indicator of booked ARR, AI product adoption within existing customers, and operating margin expansion toward the 25%+ target as Workday scales.Investors focus on subscription revenue growth (consistently above 20%), Now Assist AI product adoption across the platform, expansion from ITSM into adjacent workflow domains, and operating margin improvement as the company scales toward 30%+.
WDAY strengths
  • Dominant position in cloud HCM for large enterprises with very high switching costs from ERP-level integrations
  • Unified HCM + Finance system of record creates deep, durable customer lock-in versus best-of-breed alternatives
  • AI People Intelligence and Workday Assistant embed AI across all modules without requiring separate AI infrastructure investments
NOW strengths
  • Platform of platforms architecture with Now Platform embedded in enterprise workflows across IT, HR, and customer service makes it extraordinarily sticky
  • Now Assist GenAI is among the most commercially mature enterprise AI deployments, with paying customers and measurable productivity metrics
  • Consistent 20%+ subscription revenue growth and expanding margins demonstrate disciplined execution across multiple enterprise workflow categories
Risks to watch — WDAY
  • Revenue growth has decelerated as Workday approaches its total addressable market ceiling in large enterprise HCM
  • SAP's SuccessFactors and Oracle HCM are competing with native AI capabilities in legacy ERP environments
  • Hiring freeze environments reduce Workday's value proposition as customers need fewer new HCM features when headcount is frozen
Risks to watch — NOW
  • Premium valuation requires sustained 20%+ growth with margin expansion — any execution miss creates outsized stock reactions
  • Expanding into new workflow domains (healthcare, finance operations) creates competition with specialized software in each vertical
  • Microsoft 365 Copilot offers competing workflow automation capabilities built into Microsoft's existing enterprise footprint
Frequently asked questions
ServiceNow has been the stronger investment over most recent periods — it has consistently grown faster, expanded into more enterprise workflow categories, and deployed AI monetization more aggressively than Workday. Workday's HCM and ERP system-of-record lock-in is highly valuable but is growing into a slower total addressable market. For investors who want the fastest-growing, most aggressive AI enterprise SaaS platform, ServiceNow is preferred; for stability and deep enterprise HCM lock-in, Workday is preferred.
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