LIVE
GOOGL
Alphabet Inc. (Google) · Technology
$363.31
-9.35% this month
VERSUS
⟷
COMPARE
AAPL
Apple Inc. · Technology / Consumer Electronics
$301.54
+2.80% this month
AI Score
68.1vs60.0
GOOGL ↑1Y Return
+109.18%vs+47.87%
GOOGL ↑Forward P/E
25.48xvs31.99x
GOOGL ↑Target Upside
+17.00%vs+1.03%
GOOGL ↑Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
GOOGL
5
AAPL
0
Metrics last refreshed: 6/9/2026
Quick take
GOOGL vs AAPL: Alphabet vs Apple Stock Comparison: AI Score, Valuation, Performance and Upside
Alphabet and Apple are two of the three most valuable companies in the world. Alphabet generates most of its value from advertising (Search + YouTube) and is building Google Cloud; Apple generates most of its value from iPhone hardware and a fast-growing services ecosystem. Both are integrating AI, but in fundamentally different ways — Alphabet is an AI-native business, Apple is using AI to drive ecosystem retention and hardware upgrades.
Use this GOOGL vs AAPL comparison to choose between two different types of technology monopolies. Alphabet owns the information access and advertising layer; Apple owns the consumer device and services ecosystem. Both compound free cash flow at scale — the choice is between advertising and cloud platform exposure versus hardware premium and ecosystem lock-in.
Live analysis · updated 6/9/2026
GOOGL holds the edge across 5 of 5 key metrics in this comparison. GOOGL leads on both 1-year return (+109.18%) and forward P/E (25.48x vs 31.99x for AAPL), a relatively favorable combination of momentum and valuation. GOOGL leads on both revenue growth (21.80%) and operating margin (36.12%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for GOOGL (+17.00%) than for AAPL (+1.03%).
Comparison scoreboard
GOOGL LEADS 5/5AI Score
GOOGL ✓68.1
AAPL 60.0
1Y Return
GOOGL ✓+109.18%
AAPL +47.87%
Fwd P/E
GOOGL ✓25.48
AAPL 31.99
Target Up.
GOOGL ✓+17.00%
AAPL +1.03%
Op. Margin
GOOGL ✓36.12%
AAPL 32.27%
Normalized 1Y performance
GOOGL
AAPL
Recent returns
GOOGL
AAPL
Analyst price targets & sentiment
GOOGL · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$160.00
analyst mean$431.19
current price$363.31
+17.0% upside to analyst mean
AAPL · 43 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$215.00
analyst high$400.00
analyst mean$310.51
current price$301.54
+1.0% upside to analyst mean
Who should consider this stock?
GOOGL may suit investors who:
- →Want direct exposure to AI-era information access and digital advertising through Google Search and YouTube
- →Value Google Cloud as an improving third cloud platform with strong AI workload momentum
- →Are comfortable with search disruption risk as the primary long-term uncertainty in exchange for AI optionality via Gemini and DeepMind
- →Prefer a lower valuation relative to earnings vs Apple, with more revenue growth upside
AAPL may suit investors who:
- →Want the deepest consumer technology ecosystem with the most durable switching costs and brand loyalty
- →Value Services margin expansion as a secular multi-year driver improving Apple's earnings quality
- →Prefer Apple's massive buyback program as a dependable EPS growth mechanism
- →Seek a lower-risk technology holding with more predictable demand from a 2B+ device installed base
Performance & AI score
| Metric | GOOGL | AAPL |
|---|---|---|
| AI score | 68.1 | 60.0 |
| AI rank | #60 | #185 |
| Latest close | $363.31 | $301.54 |
| 1M return | -9.35% | +2.80% |
| 6M return | +13.09% | +8.16% |
| 1Y return | +109.18% | +47.87% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | GOOGL | AAPL |
|---|---|---|
| 1Y ago | $20.63K (+106.3%) started 2025-06-09 | $14.97K (+49.7%) started 2025-06-09 |
| 5Y ago | $30.47K (+204.7%) started 2021-06-09 | $24.77K (+147.7%) started 2021-06-09 |
| 10Y ago | $98.8K (+888.0%) started 2016-06-09 | $145.41K (+1354.1%) started 2016-06-09 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | GOOGL | AAPL |
|---|---|---|
| Market cap | $4.49T | $4.51T |
| Trailing P/E | 28.09 | 37.16 |
| Forward P/E | 25.48 | 31.99 |
| Price/Sales | 5.88 | 11.01 |
| EV/Revenue | 10.49 | 10.04 |
| Analyst target | $431.19 | $310.51 |
| Target upside | +17.00% | +1.03% |
Growth, profitability & risk
| Metric | GOOGL | AAPL |
|---|---|---|
| Revenue growth | 21.80% | 16.60% |
| Earnings growth | 82.00% | 21.80% |
| EPS growth | +82.00% | +21.80% |
| FCF margin | +6.61% | +22.39% |
| Operating margin | 36.12% | 32.27% |
| Profit margin | 37.92% | 27.15% |
| ROIC proxy | 38.88% | 141.47% |
| Return on equity | 38.88% | 141.47% |
| Dividend yield | 0.24% | 0.35% |
| Beta | 1.24 | 1.09 |
| Debt/equity | 20.03 | 79.55 |
| Current ratio | 1.92 | 1.07 |
| Quick ratio | 1.71 | 0.91 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
GOOGL max drawdown20.42%
AAPL max drawdown13.82%
GOOGL max wkly drop9.46%
AAPL max wkly drop8.03%
5Y risk snapshot
GOOGL max drawdown44.32%
AAPL max drawdown33.36%
GOOGL max wkly drop13.41%
AAPL max wkly drop22.75%
10Y risk snapshot
GOOGL max drawdown44.32%
AAPL max drawdown38.52%
GOOGL max wkly drop15.46%
AAPL max wkly drop22.75%
Performance metrics by period
| Period | Metric | GOOGL | AAPL |
|---|---|---|---|
| 1Y | Growth | +106.32% | +49.68% |
| CAGR | +106.95% | +49.94% | |
| Sharpe ratio | 2.49 | 1.73 | |
| Max drawdown | 20.42% | 13.82% | |
| Max daily drop | 3.86% | 5.00% | |
| Max wkly drop | 9.46% | 8.03% | |
| 5Y | Growth | +203.20% | +142.37% |
| CAGR | +24.85% | +19.38% | |
| Sharpe ratio | 0.72 | 0.62 | |
| Max drawdown | 44.32% | 33.36% | |
| Max daily drop | 9.51% | 9.25% | |
| Max wkly drop | 13.41% | 22.75% | |
| 10Y | Growth | +883.26% | +1223.98% |
| CAGR | +25.69% | +29.49% | |
| Sharpe ratio | 0.78 | 0.89 | |
| Max drawdown | 44.32% | 38.52% | |
| Max daily drop | 11.63% | 12.86% | |
| Max wkly drop | 15.46% | 22.75% |
Business comparison
| Category | GOOGL | AAPL |
|---|---|---|
| Company | Alphabet Inc. (Google) | Apple Inc. |
| Sector | Communication Services | Technology |
| Industry | Internet Content & Information | Consumer Electronics |
| Core business | Owner of Google Search, YouTube, Google Cloud (GCP), Android, Chrome, Waymo, and DeepMind. Search and YouTube advertising account for the majority of revenue. Google Cloud is the third-largest cloud provider and a growing profit contributor. AI investments include Gemini, Google DeepMind, and AI Overviews in Search. | Designs and sells iPhones, Macs, iPads, Apple Watch, AirPods, and other hardware. Services segment (App Store, iCloud, Apple Music, Apple TV+, Apple Pay, AppleCare) is the fastest-growing, highest-margin business. Apple Intelligence AI is being integrated across devices. |
| Investor focus | Search advertising resilience vs AI-native disruption, YouTube CTV ad growth, Google Cloud margin expansion, Gemini AI monetisation, and Waymo commercialisation. | Services revenue growth and margin expansion, iPhone upgrade cycle durability, Apple Intelligence AI device adoption catalyst, emerging market expansion, and buyback program. |
GOOGL strengths
- →Google Search is the starting point for over 90% of global web searches — an unmatched advertising distribution asset
- →YouTube dominates online video globally and is a rapidly growing connected TV advertising platform
- →Google Cloud is growing faster than its market share suggests as AI workload demand accelerates GCP adoption
AAPL strengths
- →Deepest consumer technology ecosystem in the world — 2+ billion active devices with high switching costs and expanding services attach rate
- →Services segment (35%+ gross margin) is growing faster than hardware and improving the overall margin mix
- →Largest share buyback program in history — Apple has repurchased over $700B+ of its own shares in recent years
Risks to watch — GOOGL
- →AI-native search alternatives (ChatGPT, Perplexity) are the first credible competitive challenge to Search in decades
- →DOJ antitrust ruling found Google illegally monopolised search — potential structural remedies could alter distribution
- →AI Overviews in Search could reduce organic click-through rates, complicating the advertising model
Risks to watch — AAPL
- →iPhone growth is mature in developed markets — emerging markets and upgrade cycle timing are critical growth drivers
- →App Store regulatory risk globally — antitrust proceedings and alternative payment rules in EU and US could reduce App Store margins
- →Apple Intelligence AI benefits are still indirect — AI drives hardware upgrades rather than creating new direct AI revenue
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