META vs AMZN: Meta vs Amazon Stock Comparison: AI Score, Valuation, Performance and Upside
Meta is a concentrated advertising and social media play with AI-driven revenue acceleration, while Amazon is a diversified tech conglomerate with cloud, e-commerce, advertising, and logistics. Meta has higher margins and a simpler business model; Amazon has broader revenue diversification and AWS cloud dominance.
Use this META vs AMZN comparison to evaluate two different mega-cap AI approaches. Meta monetizes AI through better ads and engagement; Amazon monetizes AI through cloud services and infrastructure. Both are investing billions in AI — the question is which monetization path offers better returns.
AMZN holds the edge across 3 of 5 key metrics in this comparison. AMZN has delivered stronger 1-year price return (+13.38% vs -1.18%), though META has the better forward P/E setup (19.04x vs 24.68x for AMZN). META leads on both revenue growth (28.00%) and operating margin (34.83%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for AMZN (+27.80%) than for META (+13.45%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want the most direct exposure to AI-driven digital advertising revenue growth
- Prefer a simpler, higher-margin business model concentrated on advertising
- Believe AI content recommendations and ad targeting improvements have significant runway
- Are comfortable with Reality Labs losses as a long-term option on the metaverse
- Want diversified exposure across cloud (AWS), e-commerce, advertising, and logistics
- Believe AWS's AI workload growth (Bedrock, Trainium) will re-accelerate cloud revenue
- Prefer a company with multiple profit engines rather than dependence on a single revenue stream
- Value Amazon's logistics moat and Prime ecosystem as durable competitive advantages
| Metric | META | AMZN |
|---|---|---|
| AI scorei | 52.2 | 61.9 |
| AI ranki | #359 | #117 |
| Latest closei | $751.66 | $249.67 |
| 1M returni | +30.46% | -4.08% |
| 6M returni | +42.98% | +25.25% |
| 1Y returni | -1.18% | +13.38% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | META | AMZN |
|---|---|---|
| 1Y ago | $10.04K (+0.4%) started 2025-09-25 | $11.44K (+14.4%) started 2025-09-25 |
| 5Y ago | $21.46K (+114.6%) started 2021-09-27 | $14.66K (+46.6%) started 2021-09-27 |
| 10Y ago | $59.6K (+496.0%) started 2016-09-26 | $62.48K (+524.8%) started 2016-09-26 |
Hypothetical — past performance does not guarantee future results.
| Metric | META | AMZN |
|---|---|---|
| Market capi | $1.7T | $2.77T |
| Trailing P/Ei | 25.07 | 20.66 |
| Forward P/Ei | 19.04 | 24.68 |
| Price/Salesi | 10.30 | 3.49 |
| EV/Revenuei | 7.53 | 3.74 |
| Analyst targeti | $755.28 | $328.17 |
| Target upsidei | +13.45% | +27.80% |
| Metric | META | AMZN |
|---|---|---|
| Revenue growthi | 28.00% | 19.60% |
| Earnings growthi | -13.40% | 242.30% |
| EPS growthi | -13.40% | +242.30% |
| FCF margini | +9.44% | +0.42% |
| Operating margini | 34.83% | 13.69% |
| Profit margini | 29.83% | 17.44% |
| ROIC proxyi | 29.85% | 30.56% |
| Return on equityi | 29.85% | 30.56% |
| Dividend yieldi | 0.32% | N/A |
| Payout ratioi | 7.91% | 0.00% |
| Dividend growth streaki | No increase yet | N/A |
| Betai | 1.24 | 1.44 |
| Debt/equityi | 43.00 | 45.62 |
| Current ratioi | 2.23 | 1.03 |
| Quick ratioi | 1.99 | 0.84 |
Over the past year, META and AMZN have moved weakly in the same direction (correlation of 0.40), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | META | AMZN |
|---|---|---|---|
| 1Y | Growthi | +0.37% | +14.45% |
| CAGRi | +0.37% | +14.47% | |
| Volatilityi | 41.41% | 34.33% | |
| Sharpe ratioi | 0.11 | 0.43 | |
| Sortino ratioi | 0.16 | 0.70 | |
| Max drawdowni | 30.06% | 21.74% | |
| Current drawdowni | 3.33% | 12.09% | |
| Avg drawdowni | 15.27% | 8.70% | |
| Ulcer Indexi | 16.71% | 10.48% | |
| Max daily dropi | 11.33% | 5.55% | |
| Max wkly dropi | 16.52% | 14.09% | |
| 5Y | Growthi | +113.59% | +46.61% |
| CAGRi | +16.41% | +7.96% | |
| Volatilityi | 45.27% | 36.48% | |
| Sharpe ratioi | 0.47 | 0.27 | |
| Sortino ratioi | 0.68 | 0.40 | |
| Max drawdowni | 74.85% | 55.73% | |
| Current drawdowni | 4.85% | 12.09% | |
| Avg drawdowni | 21.42% | 18.20% | |
| Ulcer Indexi | 29.12% | 23.57% | |
| Max daily dropi | 26.39% | 14.05% | |
| Max wkly dropi | 30.98% | 20.35% | |
| 10Y | Growthi | +493.20% | +524.83% |
| CAGRi | +19.49% | +20.12% | |
| Volatilityi | 39.48% | 33.12% | |
| Sharpe ratioi | 0.54 | 0.58 | |
| Sortino ratioi | 0.77 | 0.86 | |
| Max drawdowni | 76.74% | 56.15% | |
| Current drawdowni | 4.85% | 12.09% | |
| Avg drawdowni | 16.70% | 12.90% | |
| Ulcer Indexi | 24.17% | 18.20% | |
| Max daily dropi | 26.39% | 14.05% | |
| Max wkly dropi | 30.98% | 20.35% |
| Category | META | AMZN |
|---|---|---|
| Company | Meta Platforms, Inc. | Amazon.com, Inc. |
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Internet Retail |
| Core business | Social media and advertising platform (Facebook, Instagram, WhatsApp, Threads), AI research lab, metaverse/VR hardware (Quest), and AI infrastructure provider. | E-commerce marketplace, cloud infrastructure (AWS), digital advertising, AI services (Bedrock, Trainium), streaming (Prime Video), and logistics network. |
| Investor focus | Ad revenue growth, AI-driven engagement and ad targeting improvements, Reels monetization, Reality Labs losses, and capital efficiency. | AWS growth and AI workload monetization, advertising revenue growth, retail margin expansion, and AI infrastructure (Trainium chips, Bedrock) traction. |
- Largest social media advertising platform with 3.9+ billion monthly active users across the family of apps
- AI-driven content recommendations (Reels, feed ranking) and ad targeting are accelerating revenue growth and engagement
- Massive AI infrastructure investment positions Meta as both a consumer AI platform and an AI research leader
- AWS is the world's largest cloud platform with growing AI workload revenue from Bedrock and SageMaker
- Advertising business has become a major profit driver growing faster than overall digital ad market
- Unmatched logistics and fulfillment network creates barriers to entry in e-commerce
- Reality Labs continues to generate multi-billion dollar annual losses with uncertain metaverse monetization
- Regulatory risk from antitrust, data privacy, and content moderation across global markets
- Heavy AI capex spending could pressure margins if AI revenue monetization lags investment
- AWS growth deceleration risk as cloud market matures and competition from Azure and GCP intensifies
- Retail margins remain thin and subject to consumer spending cycles and competitive pricing pressure
- Massive capex on AI infrastructure (custom Trainium chips, data centers) requires sustained demand to justify returns
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