LIVE
AAPL
Apple Inc. · Technology
$298.01
-0.32% this month
VERSUS
⟷
COMPARE
GOOGL
Alphabet Inc. · Communication Services
$368.03
-5.06% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
AAPL
0
GOOGL
5
Comparison scoreboard
GOOGL LEADS 5/5AI Score
AAPL 62.7
GOOGL ✓65.9
1Y Return
AAPL +52.33%
GOOGL ✓+109.17%
Fwd P/E
AAPL 30.34
GOOGL ✓24.84
Target Up.
AAPL +7.41%
GOOGL ✓+20.34%
Op. Margin
AAPL 32.27%
GOOGL ✓36.12%
Metrics last refreshed: 6/20/2026
Quick take
AAPL vs GOOGL Stock Comparison: AI Score, Valuation, Performance and Upside
Apple and Alphabet are both trillion-dollar technology companies that are foundational global technology platforms, but in different domains. Apple's moat is the consumer device and services ecosystem with extraordinary switching costs. Google's moat is information retrieval and advertising — Google Search processes 8.5 billion queries per day. Both face AI disruption risks (Apple Intelligence vs ChatGPT for Apple; AI search alternatives for Google) while simultaneously being AI leaders.
AAPL vs GOOGL is the consumer electronics and services ecosystem with 2B+ active devices and growing high-margin services (Apple) versus the world's dominant search and video advertising platform adding cloud and AI as growth vectors (Alphabet) — two of the world's most defensible businesses with different but equally exceptional competitive moats.
Live analysis · updated 6/20/2026
GOOGL holds the edge across 5 of 5 key metrics in this comparison. GOOGL leads on both 1-year return (+109.17%) and forward P/E (24.84x vs 30.34x for AAPL), a relatively favorable combination of momentum and valuation. GOOGL leads on both revenue growth (21.80%) and operating margin (36.12%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for GOOGL (+20.34%) than for AAPL (+7.41%).
Normalized 1Y performance
AAPL
GOOGL
Recent returns
AAPL
GOOGL
Analyst price targets & sentiment
AAPL · 43 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$215.00
analyst high$400.00
analyst mean$312.72
current price$298.01
+7.4% upside to analyst mean
GOOGL · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$160.00
analyst mean$432.83
current price$368.03
+20.3% upside to analyst mean
Who should consider this stock?
AAPL may suit investors who:
- →prefer the world's most valuable consumer ecosystem company with 2B+ active devices generating high-margin services revenue
- →value Apple's Services segment as a growing, high-margin recurring revenue stream monetizing the enormous installed base
- →want the strongest consumer brand in technology — Apple's pricing power and customer loyalty create durable earnings across product cycles
- →are comfortable with iPhone market maturation in developed countries and China's competitive/regulatory challenges to Apple's market share
GOOGL may suit investors who:
- →prefer Google's advertising monopoly through search, YouTube, and the Display Network with 90%+ search market share globally
- →value Google Cloud's 25%+ growth as a third major revenue stream becoming a significant earnings contributor alongside search and YouTube
- →want a technology company with AI leadership through Gemini, DeepMind, and TPU infrastructure positioning it well for AI-driven search evolution
- →are comfortable with antitrust regulatory risk from the 2024 search monopoly ruling and structural threat from AI-powered search alternatives
Performance & AI score
| Metric | AAPL | GOOGL |
|---|---|---|
| AI score | 62.7 | 65.9 |
| AI rank | #90 | #58 |
| Latest close | $298.01 | $368.03 |
| 1M return | -0.32% | -5.06% |
| 6M return | +9.63% | +24.03% |
| 1Y return | +52.33% | +109.17% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | AAPL | GOOGL |
|---|---|---|
| 1Y ago | $15.16K (+51.6%) started 2025-06-18 | $21.23K (+112.3%) started 2025-06-18 |
| 5Y ago | $23.52K (+135.2%) started 2021-06-21 | $30.5K (+205.0%) started 2021-06-21 |
| 10Y ago | $150.58K (+1405.8%) started 2016-06-20 | $105.25K (+952.5%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | AAPL | GOOGL |
|---|---|---|
| Market cap | $4.28T | $4.39T |
| Trailing P/E | 35.20 | 27.48 |
| Forward P/E | 30.34 | 24.84 |
| Price/Sales | 11.01 | 5.88 |
| EV/Revenue | 9.51 | 10.24 |
| Analyst target | $312.72 | $432.83 |
| Target upside | +7.41% | +20.34% |
Growth, profitability & risk
| Metric | AAPL | GOOGL |
|---|---|---|
| Revenue growth | 16.60% | 21.80% |
| Earnings growth | 21.80% | 82.00% |
| EPS growth | +21.80% | +82.00% |
| FCF margin | +22.39% | +6.61% |
| Operating margin | 32.27% | 36.12% |
| Profit margin | 27.15% | 37.92% |
| ROIC proxy | 141.47% | 38.88% |
| Return on equity | 141.47% | 38.88% |
| Dividend yield | 0.37% | 0.24% |
| Beta | 1.09 | 1.24 |
| Debt/equity | 79.55 | 20.03 |
| Current ratio | 1.07 | 1.92 |
| Quick ratio | 0.91 | 1.71 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
AAPL max drawdown13.82%
GOOGL max drawdown20.42%
AAPL max wkly drop8.03%
GOOGL max wkly drop9.46%
5Y risk snapshot
AAPL max drawdown33.36%
GOOGL max drawdown44.32%
AAPL max wkly drop22.75%
GOOGL max wkly drop13.41%
10Y risk snapshot
AAPL max drawdown38.52%
GOOGL max drawdown44.32%
AAPL max wkly drop22.75%
GOOGL max wkly drop15.46%
Performance metrics by period
| Period | Metric | AAPL | GOOGL |
|---|---|---|---|
| 1Y | Growth | +51.60% | +112.34% |
| CAGR | +51.69% | +112.57% | |
| Sharpe ratio | 1.76 | 2.56 | |
| Max drawdown | 13.82% | 20.42% | |
| Max daily drop | 5.00% | 3.86% | |
| Max wkly drop | 8.03% | 9.46% | |
| 5Y | Growth | +130.17% | +203.57% |
| CAGR | +18.17% | +24.91% | |
| Sharpe ratio | 0.58 | 0.72 | |
| Max drawdown | 33.36% | 44.32% | |
| Max daily drop | 9.25% | 9.51% | |
| Max wkly drop | 22.75% | 13.41% | |
| 10Y | Growth | +1271.08% | +947.37% |
| CAGR | +29.95% | +26.49% | |
| Sharpe ratio | 0.90 | 0.80 | |
| Max drawdown | 38.52% | 44.32% | |
| Max daily drop | 12.86% | 11.63% | |
| Max wkly drop | 22.75% | 15.46% |
Business comparison
| Category | AAPL | GOOGL |
|---|---|---|
| Company | Apple Inc. | Alphabet Inc. |
| Sector | Technology | Communication Services |
| Industry | Consumer Electronics | Internet Content & Information |
| Core business | Apple designs, manufactures, and sells consumer electronics (iPhone, Mac, iPad, Apple Watch, AirPods) and services (App Store, Apple Music, Apple TV+, iCloud, Apple Pay, AppleCare). The iPhone generates ~50% of revenue and is the hub of the Apple ecosystem — a deeply integrated suite of hardware, software, and services that creates enormous switching costs. Services revenue (~25% of revenue) grows faster than hardware and carries significantly higher margins. | Alphabet is the parent company of Google, YouTube, Google Cloud, Waymo, and other ventures. Google Search is the world's dominant search engine, generating the majority of Alphabet's revenue from search advertising. YouTube is the world's largest video platform. Google Cloud is the third-largest cloud provider. Google's AI capabilities (Gemini) are being integrated across search, workspace, and cloud. Alphabet is investing heavily in AI infrastructure, with TPU chips and DeepMind as long-term AI leadership bets. |
| Investor focus | Investors track iPhone unit volumes and average selling price, Services segment revenue growth (the primary margin expansion driver), installed base of active devices (the foundation for services monetization), and Apple's AI integration strategy (Apple Intelligence). | Investors track Google Search revenue (sensitive to advertising market cycles), YouTube advertising growth, Google Cloud revenue growth (the fastest-growing segment), and Gemini AI integration progress in search and workspace. |
AAPL strengths
- →The Apple ecosystem creates extraordinary customer loyalty — active device installed base of 2B+ devices with users extremely unlikely to switch due to ecosystem integration
- →Services segment at $90B+ annually growing double digits with 70%+ gross margins dramatically above hardware margins
- →Brand premium enables Apple to charge consistently higher prices than competitors while maintaining market share
GOOGL strengths
- →Google Search has a structural monopoly in information retrieval — 90%+ global search market share creates an advertising platform with billions of monetized queries daily
- →YouTube is the world's second-largest search engine and the dominant video advertising platform across both user-uploaded and premium content
- →Google Cloud growing 25%+ with AI workloads as the primary incremental growth driver as enterprises adopt Gemini for enterprise AI applications
Risks to watch — AAPL
- →iPhone market saturation in developed markets — unit volumes have been flat to declining in recent quarters as upgrade cycles lengthen
- →Apple Intelligence AI features require iPhone 15 Pro or newer — limits AI reach in the near term to a subset of the installed base
- →China revenue represents ~20% of sales and faces increasing regulatory pressure and Huawei competition in the Chinese smartphone market
Risks to watch — GOOGL
- →AI-powered search alternatives (ChatGPT, Perplexity, Apple Intelligence) are the primary structural threat to Google Search's advertising dominance
- →Antitrust actions (Google Search monopoly ruling in 2024) could require structural changes to Google's search distribution deals with Apple and others
- →Cloud infrastructure capex is escalating rapidly — maintaining AI leadership in cloud requires enormous data center spending that compresses near-term free cash flow
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