LIVE
YELP
Yelp Inc. · Communication Services - Online Reviews & Local Search
$22.88
+1.28% this month
VERSUS
⟷
COMPARE
TRIP
Tripadvisor, Inc. · Communication Services - Online Travel & Reviews
$12.97
+39.46% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
YELP
3
TRIP
1
Comparison scoreboard
YELP LEADS 3/5AI Score
YELP ✓24.9
TRIP 24.6
1Y Return
YELP -33.97%
TRIP ✓-0.54%
Fwd P/E
YELP ✓5.42
TRIP 8.04
Target Up.
YELP ✓+15.82%
TRIP +10.01%
Op. Margin
YELP N/A
TRIP N/A
Metrics last refreshed: 6/20/2026
Quick take
YELP vs TRIP Stock Comparison: AI Score, Valuation, Performance and Upside
YELP focuses on local business reviews and advertising, increasingly diversifying into services categories, while TRIP is transitioning from a legacy travel-advertising model toward transaction-based revenue through Viator and TheFork. Both face significant competitive pressure from Google in their respective core search and discovery markets.
YELP vs TRIP compares two online review platforms in different end markets, both navigating competitive pressure from Google while pursuing different paths to revenue diversification.
Live analysis · updated 6/20/2026
YELP holds the edge across 3 of 5 key metrics in this comparison. TRIP has delivered stronger 1-year price return (-0.54% vs -33.97%), though YELP trades at the lower forward P/E (5.42x vs 8.04x). Analyst consensus implies meaningfully more upside for YELP (+15.82%) than for TRIP (+10.01%).
Normalized 1Y performance
YELP
TRIP
Recent returns
YELP
TRIP
Analyst price targets & sentiment
YELP · 8 analysts
Price target range
analyst low$21.00
analyst high$32.00
analyst mean$26.50
current price$22.88
+15.8% upside to analyst mean
TRIP · 16 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.7/5.0)
Price target range
analyst low$9.00
analyst high$21.00
analyst mean$14.26
current price$12.97
+10.0% upside to analyst mean
Who should consider this stock?
YELP may suit investors who:
- →Want exposure to local business advertising, particularly in growing services categories
- →Value consistent free cash flow and share buyback programs
- →Prefer a more domestically focused, smaller-scale business
TRIP may suit investors who:
- →Believe the Viator and TheFork transaction businesses can offset legacy advertising decline
- →Want global travel and tourism market exposure
- →Are comfortable with ongoing business model transition risk
Performance & AI score
| Metric | YELP | TRIP |
|---|---|---|
| AI score | 24.9 | 24.6 |
| AI rank | #2952 | #3071 |
| Latest close | $22.88 | $12.97 |
| 1M return | +1.28% | +39.46% |
| 6M return | -26.10% | -10.37% |
| 1Y return | -33.97% | -0.54% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | YELP | TRIP |
|---|---|---|
| 1Y ago | $6.6K (-34.0%) started 2025-06-18 | $9.95K (-0.5%) started 2025-06-18 |
| 5Y ago | $5.89K (-41.1%) started 2021-06-18 | $3.18K (-68.2%) started 2021-06-18 |
| 10Y ago | $8.05K (-19.5%) started 2016-06-20 | $2.53K (-74.7%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | YELP | TRIP |
|---|---|---|
| Market cap | $1.26B | $1.51B |
| Trailing P/E | 10.50 | 117.86 |
| Forward P/E | 5.42 | 8.04 |
| Price/Sales | 0.86 | 0.80 |
| EV/Revenue | 0.90 | 0.86 |
| Analyst target | $26.50 | $14.26 |
| Target upside | +15.82% | +10.01% |
Growth, profitability & risk
| Metric | YELP | TRIP |
|---|---|---|
| Revenue growth | 0.80% | -4.00% |
| Earnings growth | -16.70% | N/A |
| EPS growth | -16.70% | N/A |
| FCF margin | +19.21% | +9.66% |
| Operating margin | N/A | N/A |
| Profit margin | 9.47% | 0.99% |
| ROIC proxy | 20.45% | 2.94% |
| Return on equity | 20.45% | 2.94% |
| Dividend yield | 0.00% | 0.00% |
| Beta | 0.47 | 0.91 |
| Debt/equity | 24.55 | 199.79 |
| Current ratio | 1.74 | 1.25 |
| Quick ratio | 1.51 | 1.20 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
YELP max drawdown43.90%
TRIP max drawdown51.72%
YELP max wkly drop26.04%
TRIP max wkly drop24.75%
5Y risk snapshot
YELP max drawdown59.16%
TRIP max drawdown78.19%
YELP max wkly drop26.04%
TRIP max wkly drop31.04%
10Y risk snapshot
YELP max drawdown72.23%
TRIP max drawdown85.41%
YELP max wkly drop39.75%
TRIP max wkly drop31.37%
Performance metrics by period
| Period | Metric | YELP | TRIP |
|---|---|---|---|
| 1Y | Growth | -33.97% | -0.54% |
| CAGR | -33.99% | -0.54% | |
| Sharpe ratio | -0.95 | 0.17 | |
| Max drawdown | 43.90% | 51.72% | |
| Max daily drop | 10.02% | 15.13% | |
| Max wkly drop | 26.04% | 24.75% | |
| 5Y | Growth | -41.08% | -68.21% |
| CAGR | -10.04% | -20.49% | |
| Sharpe ratio | -0.23 | -0.27 | |
| Max drawdown | 59.16% | 78.19% | |
| Max daily drop | 16.59% | 28.73% | |
| Max wkly drop | 26.04% | 31.04% | |
| 10Y | Growth | -19.55% | -77.44% |
| CAGR | -2.15% | -13.84% | |
| Sharpe ratio | 0.09 | -0.11 | |
| Max drawdown | 72.23% | 85.41% | |
| Max daily drop | 26.60% | 28.73% | |
| Max wkly drop | 39.75% | 31.37% |
Business comparison
| Category | YELP | TRIP |
|---|---|---|
| Company | Yelp Inc. | Tripadvisor, Inc. |
| Sector | Communication Services - Online Reviews & Local Search | Communication Services - Online Travel & Reviews |
| Industry | N/A | N/A |
| Core business | Yelp operates a local business review and discovery platform, primarily monetizing through advertising sold to local businesses such as restaurants, home services, and other small businesses. | Tripadvisor operates a global travel review and planning platform, helping users research hotels, restaurants, and attractions, while also operating Viator (tours and experiences booking) and TheFork (restaurant reservations). |
| Investor focus | Investors track Yelp's local advertising revenue growth, particularly in services categories beyond restaurants, and the company's capital return program through buybacks. | Investors track Tripadvisor's transition from a traditional click-based advertising model toward direct transaction revenue through Viator and TheFork. |
YELP strengths
- →Strong brand recognition and trust in local business reviews
- →Growing diversification into services categories like home improvement and auto repair
- →Consistent free cash flow generation supports share buybacks
TRIP strengths
- →Global brand recognition in travel research and reviews
- →Viator provides growing, higher-margin transaction-based tours and experiences revenue
- →Diversified across review, booking, and experiences business lines
Risks to watch — YELP
- →Faces intense competition from Google for local search and review traffic
- →Revenue growth has moderated as the local advertising market matures
- →Reliant on small business advertiser budgets, which can be cyclical
Risks to watch — TRIP
- →Core hotel review and click-based advertising business has faced secular pressure from Google and OTAs
- →Transition to transaction-based revenue model carries execution risk
- →Faces intense competition from Booking Holdings and Expedia in travel booking
Frequently asked questions
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