YELP vs TRIP Stock Comparison: AI Score, Valuation, Performance and Upside
YELP focuses on local business reviews and advertising, increasingly diversifying into services categories, while TRIP is transitioning from a legacy travel-advertising model toward transaction-based revenue through Viator and TheFork. Both face significant competitive pressure from Google in their respective core search and discovery markets.
YELP vs TRIP compares two online review platforms in different end markets, both navigating competitive pressure from Google while pursuing different paths to revenue diversification.
YELP holds the edge across 4 of 5 key metrics in this comparison. YELP leads on both 1-year return (-36.18%) and forward P/E quality (6.04x vs 8.94x for TRIP), a relatively favorable combination of momentum and valuation. YELP leads on both revenue growth (1.40%) and operating margin (12.67%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for TRIP (+44.29%) than for YELP (+15.97%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to local business advertising, particularly in growing services categories
- Value consistent free cash flow and share buyback programs
- Prefer a more domestically focused, smaller-scale business
- Believe the Viator and TheFork transaction businesses can offset legacy advertising decline
- Want global travel and tourism market exposure
- Are comfortable with ongoing business model transition risk
| Metric | YELP | TRIP |
|---|---|---|
| AI scorei | 24.9 | 24.4 |
| AI ranki | #3004 | #3273 |
| Latest closei | $20.27 | $8.87 |
| 1M returni | -13.23% | -13.29% |
| 6M returni | -16.96% | -4.52% |
| 1Y returni | -36.18% | -52.08% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | YELP | TRIP |
|---|---|---|
| 1Y ago | $6.38K (-36.2%) started 2025-09-17 | $4.79K (-52.1%) started 2025-09-17 |
| 5Y ago | $5.52K (-44.8%) started 2021-09-17 | $2.48K (-75.2%) started 2021-09-17 |
| 10Y ago | $5.44K (-45.6%) started 2016-09-19 | $1.87K (-81.3%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | YELP | TRIP |
|---|---|---|
| Market capi | $1.22B | $1.12B |
| Trailing P/Ei | 10.83 | N/A |
| Forward P/Ei | 6.04 | 8.94 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 0.84 | 0.63 |
| Analyst targeti | $26.00 | $13.87 |
| Target upsidei | +15.97% | +44.29% |
| Metric | YELP | TRIP |
|---|---|---|
| Revenue growthi | 1.40% | -7.20% |
| Earnings growthi | -14.90% | -32.10% |
| EPS growthi | -14.90% | -32.10% |
| FCF margini | +19.26% | -5.55% |
| Operating margini | 12.67% | 9.44% |
| Profit margini | 8.59% | 0.27% |
| ROIC proxyi | 18.19% | -0.23% |
| Return on equityi | 18.19% | -0.23% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | No increase yet |
| Betai | 0.46 | 0.88 |
| Debt/equityi | 19.13 | 134.93 |
| Current ratioi | 1.75 | 1.56 |
| Quick ratioi | 1.50 | 1.20 |
Over the past year, YELP and TRIP have moved moderately in the same direction (correlation of 0.40), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | YELP | TRIP |
|---|---|---|---|
| 1Y | Growthi | -36.18% | -52.08% |
| CAGRi | -36.20% | -52.10% | |
| Volatilityi | 43.51% | 55.22% | |
| Sharpe ratioi | -0.92 | -1.13 | |
| Sortino ratioi | -1.20 | -1.40 | |
| Max drawdowni | 41.53% | 53.92% | |
| Current drawdowni | 40.08% | 53.66% | |
| Avg drawdowni | 20.90% | 33.40% | |
| Ulcer Indexi | 23.67% | 35.76% | |
| Max daily dropi | 10.02% | 25.52% | |
| Max wkly dropi | 26.04% | 26.57% | |
| 5Y | Growthi | -44.81% | -75.22% |
| CAGRi | -11.21% | -24.35% | |
| Volatilityi | 37.42% | 52.98% | |
| Sharpe ratioi | -0.25 | -0.34 | |
| Sortino ratioi | -0.35 | -0.47 | |
| Max drawdowni | 59.16% | 76.70% | |
| Current drawdowni | 58.15% | 76.57% | |
| Avg drawdowni | 24.15% | 50.74% | |
| Ulcer Indexi | 27.86% | 53.04% | |
| Max daily dropi | 16.59% | 28.73% | |
| Max wkly dropi | 26.04% | 31.04% | |
| 10Y | Growthi | -45.64% | -83.38% |
| CAGRi | -5.92% | -16.44% | |
| Volatilityi | 45.95% | 53.20% | |
| Sharpe ratioi | 0.00 | -0.15 | |
| Sortino ratioi | 0.00 | -0.22 | |
| Max drawdowni | 72.23% | 85.55% | |
| Current drawdowni | 61.07% | 85.47% | |
| Avg drawdowni | 30.81% | 53.15% | |
| Ulcer Indexi | 34.21% | 57.37% | |
| Max daily dropi | 26.60% | 28.73% | |
| Max wkly dropi | 39.75% | 31.37% |
| Category | YELP | TRIP |
|---|---|---|
| Company | Yelp Inc. | Tripadvisor, Inc. |
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Travel Services |
| Core business | Yelp operates a local business review and discovery platform, primarily monetizing through advertising sold to local businesses such as restaurants, home services, and other small businesses. | Tripadvisor operates a global travel review and planning platform, helping users research hotels, restaurants, and attractions, while also operating Viator (tours and experiences booking) and TheFork (restaurant reservations). |
| Investor focus | Investors track Yelp's local advertising revenue growth, particularly in services categories beyond restaurants, and the company's capital return program through buybacks. | Investors track Tripadvisor's transition from a traditional click-based advertising model toward direct transaction revenue through Viator and TheFork. |
- Strong brand recognition and trust in local business reviews
- Growing diversification into services categories like home improvement and auto repair
- Consistent free cash flow generation supports share buybacks
- Global brand recognition in travel research and reviews
- Viator provides growing, higher-margin transaction-based tours and experiences revenue
- Diversified across review, booking, and experiences business lines
- Faces intense competition from Google for local search and review traffic
- Revenue growth has moderated as the local advertising market matures
- Reliant on small business advertiser budgets, which can be cyclical
- Core hotel review and click-based advertising business has faced secular pressure from Google and OTAs
- Transition to transaction-based revenue model carries execution risk
- Faces intense competition from Booking Holdings and Expedia in travel booking
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