BKNG vs TRIP Stock Comparison: AI Score, Valuation, Performance and Upside
Booking Holdings and TripAdvisor both operate in online travel, but Booking Holdings runs a massive, diversified booking platform portfolio spanning hotels, cars, and flights, while TripAdvisor centers on user-generated travel reviews and content, monetized through smaller booking and experiences marketplaces.
Booking Holdings offers exposure to a dominant, diversified global travel booking platform with strong free cash flow generation, while TripAdvisor offers exposure to a content-driven travel research brand working to better monetize its review traffic. Consider whether you prefer Booking Holdings' booking scale or TripAdvisor's content-based niche.
BKNG holds the edge across 3 of 5 key metrics in this comparison. BKNG has delivered stronger 1-year price return (-40.42% vs -41.55%), though TRIP has the better forward P/E setup (8.94x vs 16.61x for BKNG). BKNG leads on both revenue growth (8.10%) and operating margin (34.41%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for TRIP (+44.29%) than for BKNG (+15.99%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to a dominant, diversified global online travel booking platform
- Value deep hotel and accommodation supply-side network effects
- Believe AI-driven personalization can further improve booking conversion and take rates
- Prefer strong free cash flow generation supporting technology investment and buybacks
- Want exposure to a trusted, content-driven travel research brand
- Believe the experiences and attractions marketplace can improve monetization over time
- Are comfortable with a smaller-scale platform facing larger booking competitors
- See turnaround potential in converting review traffic into booking revenue more efficiently
| Metric | BKNG | TRIP |
|---|---|---|
| AI scorei | 40.1 | 24.4 |
| AI ranki | #1083 | #3132 |
| Latest closei | $155.83 | $9.41 |
| 1M returni | -0.04% | +17.04% |
| 3M returni | -12.19% | -31.31% |
| 6M returni | -13.55% | -15.91% |
| 1Y returni | -40.42% | -41.55% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | BKNG | TRIP |
|---|---|---|
| 1Y ago | $6.12K (-38.8%) started 2025-10-23 | $5.84K (-41.6%) started 2025-10-23 |
| 5Y ago | $16.16K (+61.6%) started 2021-10-25 | $2.73K (-72.7%) started 2021-10-25 |
| 10Y ago | $26.5K (+165.0%) started 2016-10-24 | $1.86K (-81.4%) started 2016-10-24 |
Hypothetical — past performance does not guarantee future results.
| Metric | BKNG | TRIP |
|---|---|---|
| Market capi | $154.51B | $1.12B |
| Trailing P/Ei | 22.82 | N/A |
| Forward P/Ei | 16.61 | 8.94 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 5.60 | 0.63 |
| Analyst targeti | $238.50 | $13.87 |
| Target upsidei | +15.99% | +44.29% |
| Metric | BKNG | TRIP |
|---|---|---|
| Revenue growthi | 8.10% | -7.20% |
| Earnings growthi | 130.00% | -32.10% |
| EPS growthi | +130.00% | -32.10% |
| FCF margini | +27.36% | -5.55% |
| Operating margini | 34.41% | 9.44% |
| Profit margini | 25.53% | 0.27% |
| ROIC proxyi | N/A | -0.23% |
| Return on equityi | N/A | -0.23% |
| Dividend yieldi | 0.82% | N/A |
| Payout ratioi | 17.82% | 0.00% |
| Dividend growth streaki | No increase yet | No increase yet |
| Betai | 1.07 | 0.88 |
| Debt/equityi | N/A | 134.93 |
| Current ratioi | 1.09 | 1.56 |
| Quick ratioi | 1.02 | 1.20 |
Over the past year, BKNG and TRIP have moved moderately in the same direction (correlation of 0.41), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | BKNG | TRIP |
|---|---|---|---|
| 1Y | Growthi | -38.81% | -41.55% |
| CAGRi | -38.85% | -41.57% | |
| Volatilityi | 40.60% | 54.92% | |
| Sharpe ratioi | -1.12 | -0.77 | |
| Sortino ratioi | -1.45 | -0.97 | |
| Max drawdowni | 43.87% | 51.91% | |
| Current drawdowni | 43.25% | 43.72% | |
| Avg drawdowni | 24.62% | 28.52% | |
| Ulcer Indexi | 28.55% | 31.69% | |
| Max daily dropi | 15.99% | 25.52% | |
| Max wkly dropi | 17.29% | 26.57% | |
| 5Y | Growthi | +30.57% | -72.69% |
| CAGRi | +5.49% | -22.88% | |
| Volatilityi | 33.98% | 52.80% | |
| Sharpe ratioi | 0.20 | -0.31 | |
| Sortino ratioi | 0.27 | -0.42 | |
| Max drawdowni | 47.00% | 77.05% | |
| Current drawdowni | 46.41% | 73.14% | |
| Avg drawdowni | 14.12% | 48.40% | |
| Ulcer Indexi | 19.26% | 50.82% | |
| Max daily dropi | 15.99% | 28.73% | |
| Max wkly dropi | 18.95% | 31.04% | |
| 10Y | Growthi | +114.07% | -83.42% |
| CAGRi | +7.91% | -16.45% | |
| Volatilityi | 33.31% | 53.30% | |
| Sharpe ratioi | 0.26 | -0.15 | |
| Sortino ratioi | 0.37 | -0.21 | |
| Max drawdowni | 47.77% | 86.83% | |
| Current drawdowni | 46.41% | 84.58% | |
| Avg drawdowni | 12.83% | 53.69% | |
| Ulcer Indexi | 17.08% | 57.86% | |
| Max daily dropi | 15.99% | 28.73% | |
| Max wkly dropi | 22.28% | 31.37% |
| Category | BKNG | TRIP |
|---|---|---|
| Company | Booking Holdings Inc. | Tripadvisor, Inc. |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Travel Services | Travel Services |
| Core business | A global online travel company that operates a portfolio of brands including Booking.com, Priceline, and Kayak, connecting travelers with hotels, rental cars, flights, and vacation experiences through its booking platforms. | An online travel platform best known for user-generated reviews and ratings of hotels, restaurants, and attractions, which also operates booking and experience marketplaces to monetize traffic generated by its review content. |
| Investor focus | Gross booking value growth, take rate trends across its brand portfolio, and progress integrating AI-driven personalization into the booking experience. | Traffic and engagement trends on its core review platform, monetization progress in its experiences and booking segments, and competitive positioning against larger online travel agencies. |
- Massive global hotel and accommodation inventory across its Booking.com platform provides deep supply-side network effects
- Diversified portfolio of travel brands captures different customer segments and booking preferences under one corporate umbrella
- Strong free cash flow generation supports ongoing technology investment and shareholder capital returns
- Vast library of user-generated reviews and content creates a differentiated, trust-based value proposition for travel research
- Experiences and attractions marketplace provides a growing revenue stream beyond traditional hotel and accommodation booking
- Strong brand recognition as a go-to resource for travel research supports high organic traffic volumes
- Revenue is sensitive to broader travel demand cycles and macroeconomic conditions affecting discretionary spending
- Faces intense competition from other online travel agencies and direct booking channels operated by hotel chains
- International revenue exposure introduces currency translation risk across its global operations
- Faces significant competitive pressure from larger online travel agencies with greater booking scale and marketing budgets
- Monetization of review-driven traffic into completed bookings has historically been less efficient than pure booking platforms
- Revenue growth has been more modest than larger travel booking competitors in recent periods
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