TRIP vs EXPE Stock Comparison: AI Score, Valuation, Performance and Upside
TripAdvisor is generally evaluated as a content-and-reviews business transitioning toward transactional experiences revenue, while Expedia Group is assessed as a larger-scale, multi-brand online travel agency focused on direct booking volume and margin efficiency. The comparison contrasts a smaller, content-driven turnaround story with a scaled, diversified booking platform.
Use this comparison to weigh TripAdvisor's content-to-transaction transition and Viator growth against Expedia's scale, multi-brand diversification, and margin discipline.
EXPE holds the edge across 3 of 5 key metrics in this comparison. EXPE has delivered stronger 1-year price return (+33.62% vs -40.76%), though TRIP has the better forward P/E setup (8.94x vs 13.62x for EXPE). EXPE leads on both revenue growth (14.00%) and operating margin (18.98%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for TRIP (+44.29%) than for EXPE (+2.97%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Believe Viator's experiences business can offset core segment weakness
- Want exposure to a smaller-cap travel turnaround story
- Value TripAdvisor's brand and content moat in travel research
- Are comfortable with historically inconsistent core segment growth
- Want diversified exposure across flights, hotels, and vacation rentals
- Believe platform consolidation will continue improving margins
- Value a growing B2B travel distribution business as a secondary growth driver
- Prefer a larger-scale, more established online travel agency
| Metric | TRIP | EXPE |
|---|---|---|
| AI scorei | 24.3 | 41.4 |
| AI ranki | #3153 | #785 |
| Latest closei | $9.39 | $291.87 |
| 1M returni | +4.22% | -0.41% |
| 3M returni | -36.94% | +7.72% |
| 6M returni | -16.38% | +14.72% |
| 1Y returni | -40.76% | +33.62% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | TRIP | EXPE |
|---|---|---|
| 1Y ago | $5.92K (-40.8%) started 2025-10-15 | $13.67K (+36.7%) started 2025-10-16 |
| 5Y ago | $2.48K (-75.2%) started 2021-10-15 | $17.25K (+72.5%) started 2021-10-18 |
| 10Y ago | $1.93K (-80.7%) started 2016-10-17 | $25.91K (+159.1%) started 2016-10-17 |
Hypothetical — past performance does not guarantee future results.
| Metric | TRIP | EXPE |
|---|---|---|
| Market capi | $1.12B | $39.54B |
| Trailing P/Ei | N/A | 20.71 |
| Forward P/Ei | 8.94 | 13.62 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 0.63 | 2.51 |
| Analyst targeti | $13.87 | $339.23 |
| Target upsidei | +44.29% | +2.97% |
| Metric | TRIP | EXPE |
|---|---|---|
| Revenue growthi | -7.20% | 14.00% |
| Earnings growthi | -32.10% | 188.70% |
| EPS growthi | -32.10% | +188.70% |
| FCF margini | -5.55% | +21.87% |
| Operating margini | 9.44% | 18.98% |
| Profit margini | 0.27% | 12.97% |
| ROIC proxyi | -0.23% | 89.49% |
| Return on equityi | -0.23% | 89.49% |
| Dividend yieldi | N/A | 0.58% |
| Payout ratioi | 0.00% | 10.99% |
| Dividend growth streaki | No increase yet | No increase yet |
| Betai | 0.88 | 1.25 |
| Debt/equityi | 134.93 | 230.27 |
| Current ratioi | 1.56 | 0.80 |
| Quick ratioi | 1.20 | 0.64 |
Over the past year, TRIP and EXPE have moved moderately in the same direction (correlation of 0.44), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | TRIP | EXPE |
|---|---|---|---|
| 1Y | Growthi | -40.76% | +36.66% |
| CAGRi | -40.78% | +36.73% | |
| Volatilityi | 55.47% | 50.58% | |
| Sharpe ratioi | -0.74 | 0.78 | |
| Sortino ratioi | -0.93 | 1.17 | |
| Max drawdowni | 51.91% | 37.44% | |
| Current drawdowni | 43.84% | 13.93% | |
| Avg drawdowni | 27.53% | 13.76% | |
| Ulcer Indexi | 30.97% | 16.91% | |
| Max daily dropi | 25.52% | 15.26% | |
| Max wkly dropi | 26.57% | 15.63% | |
| 5Y | Growthi | -75.20% | +72.13% |
| CAGRi | -24.34% | +11.49% | |
| Volatilityi | 52.81% | 46.51% | |
| Sharpe ratioi | -0.35 | 0.37 | |
| Sortino ratioi | -0.47 | 0.54 | |
| Max drawdowni | 78.76% | 60.86% | |
| Current drawdowni | 75.20% | 13.93% | |
| Avg drawdowni | 51.92% | 29.34% | |
| Ulcer Indexi | 53.93% | 34.75% | |
| Max daily dropi | 28.73% | 17.78% | |
| Max wkly dropi | 31.04% | 26.90% | |
| 10Y | Growthi | -82.82% | +149.11% |
| CAGRi | -16.16% | +9.56% | |
| Volatilityi | 53.31% | 44.39% | |
| Sharpe ratioi | -0.15 | 0.33 | |
| Sortino ratioi | -0.21 | 0.47 | |
| Max drawdowni | 86.83% | 70.51% | |
| Current drawdowni | 84.61% | 13.93% | |
| Avg drawdowni | 53.51% | 24.94% | |
| Ulcer Indexi | 57.72% | 30.28% | |
| Max daily dropi | 28.73% | 27.39% | |
| Max wkly dropi | 31.37% | 40.46% |
| Category | TRIP | EXPE |
|---|---|---|
| Company | TripAdvisor, Inc. | Expedia Group, Inc. |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Travel Services | Travel Services |
| Core business | TripAdvisor operates a travel content and review platform, along with experiences booking (Viator) and dining reservations (TheFork), monetizing largely through referral and advertising fees. | Expedia Group operates a portfolio of online travel brands including Expedia, Hotels.com, and Vrbo, providing flight, hotel, car rental, and vacation rental bookings. |
| Investor focus | Investors watch the shift toward transactional revenue via Viator experiences bookings, core TripAdvisor segment stabilization, and advertising demand from travel partners. | Investors track gross bookings growth, B2B and loyalty program contribution, and margin improvement from technology platform consolidation. |
- Strong brand recognition and large repository of user-generated travel content
- Viator experiences segment growing faster than the legacy core business
- Diversified revenue mix across advertising, subscription, and transaction fees
- Diversified multi-brand portfolio covering multiple traveler segments
- Growing B2B travel distribution business alongside consumer brands
- Ongoing platform unification driving cost efficiencies
- Core TripAdvisor advertising segment has faced prolonged growth challenges
- Competitive pressure from Google's growing travel search presence
- Historically complex corporate structure and capital allocation questions
- Intense competition from Booking Holdings and Airbnb
- Sensitivity of travel demand to macroeconomic conditions
- Marketing spend required to maintain traffic and brand visibility
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