NKE vs ADDYY Stock Comparison: AI Score, Valuation, Performance and Upside
Nike and Adidas are the two global athletic brand titans that together dominate the footwear and apparel market. Nike's brand depth, Jordan Brand cultural power, and DTC transformation make it the clear market leader. Adidas is recovering from Yeezy and rebuilding momentum with Originals streetwear. Nike is the quality compounder; Adidas is the recovery story with European soccer strength and streetwear revival.
NKE vs ADDYY is the world's dominant athletic brand with Jordan cultural permanence, DTC margin expansion, and global athlete endorsement portfolio (Nike) versus the global soccer-dominant brand rebuilding from Yeezy partnership loss with Originals streetwear organic revival and European market strength (Adidas) — athletic brand quality leader vs #2 recovery with soccer and streetwear momentum.
ADDYY holds the edge across 3 of 5 key metrics in this comparison. ADDYY leads on both 1-year return (-21.11%) and forward P/E quality (13.11x vs 17.28x for NKE), a relatively favorable combination of momentum and valuation. On fundamentals, ADDYY is growing revenue faster (13.30%), while NKE maintains the higher operating margin (12.69%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for ADDYY (+36.04%) than for NKE (+27.57%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- prefer the world's most valuable athletic brand with Jordan Brand permanence, multi-sport global endorsements, and DTC margin expansion creating quality compounding
- value Nike's recovery opportunity from DTC transition disruption and China headwinds — potentially buying the #1 athletic brand at a temporary discount
- want global athletic brand exposure across basketball (Jordan), soccer (Cristiano/Mbappe), running, tennis, and golf — unmatched breadth
- are comfortable with DTC channel conflict duration, China local brand competition, and franchise freshness execution requiring disciplined distribution
- prefer the global #2 athletic brand with soccer dominance and Originals streetwear revival — organic cultural momentum in Samba/Gazelle without paid celebrity spending
- value Adidas's Yeezy recovery thesis — absorbing inventory losses and restoring margins while rebuilding brand with new partnerships
- want European athletic brand exposure with stronger positioning in European consumer markets and FIFA/UEFA soccer ecosystem
- are comfortable with Yeezy revenue gap, Jordan Brand's superior basketball cultural dominance, and North American market share gap vs Nike
| Metric | NKE | ADDYY |
|---|---|---|
| AI scorei | 27.5 | N/A |
| AI ranki | #2435 | N/A |
| Latest closei | $36.36 | $81.96 |
| 1M returni | -9.24% | -8.01% |
| 6M returni | -31.96% | +7.41% |
| 1Y returni | -49.72% | -21.11% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | NKE | ADDYY |
|---|---|---|
| 1Y ago | $5.04K (-49.6%) started 2025-09-18 | $8.04K (-19.6%) started 2025-09-17 |
| 5Y ago | $2.59K (-74.1%) started 2021-09-20 | $5.52K (-44.8%) started 2021-09-17 |
| 10Y ago | $8.14K (-18.6%) started 2016-09-19 | $12.16K (+21.6%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | NKE | ADDYY |
|---|---|---|
| Market capi | $58.75B | $28.7B |
| Trailing P/Ei | 18.86 | 18.29 |
| Forward P/Ei | 17.28 | 13.11 |
| Price/Salesi | 1.94 | 1.10 |
| EV/Revenuei | 1.31 | 1.29 |
| Analyst targeti | $50.52 | $111.50 |
| Target upsidei | +27.57% | +36.04% |
| Metric | NKE | ADDYY |
|---|---|---|
| Revenue growthi | -1.10% | 13.30% |
| Earnings growthi | 428.00% | -2.40% |
| EPS growthi | +428.00% | -2.40% |
| FCF margini | +4.07% | +3.66% |
| Operating margini | 12.69% | 8.51% |
| Profit margini | 6.70% | 5.30% |
| ROIC proxyi | 22.14% | 24.32% |
| Return on equityi | 22.14% | 24.32% |
| Dividend yieldi | 4.27% | 1.99% |
| Payout ratioi | 77.62% | 36.17% |
| Dividend growth streaki | No increase yet | 1 yr |
| Betai | 1.12 | 1.19 |
| Debt/equityi | 74.29 | 94.13 |
| Current ratioi | 1.96 | 1.39 |
| Quick ratioi | 1.19 | 0.57 |
Over the past year, NKE and ADDYY have moved moderately in the same direction (correlation of 0.46), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | NKE | ADDYY |
|---|---|---|---|
| 1Y | Growthi | -49.57% | -21.11% |
| CAGRi | -49.60% | -21.12% | |
| Volatilityi | 36.23% | 34.38% | |
| Sharpe ratioi | -1.83 | -0.65 | |
| Sortino ratioi | -2.28 | -0.84 | |
| Max drawdowni | 52.02% | 33.44% | |
| Current drawdowni | 51.24% | 26.63% | |
| Avg drawdowni | 27.96% | 17.18% | |
| Ulcer Indexi | 31.85% | 19.21% | |
| Max daily dropi | 15.51% | 11.31% | |
| Max wkly dropi | 18.35% | 15.59% | |
| 5Y | Growthi | -75.28% | -47.84% |
| CAGRi | -24.41% | -12.21% | |
| Volatilityi | 35.78% | 38.06% | |
| Sharpe ratioi | -0.73 | -0.27 | |
| Sortino ratioi | -0.97 | -0.40 | |
| Max drawdowni | 78.87% | 73.07% | |
| Current drawdowni | 78.52% | 49.76% | |
| Avg drawdowni | 45.96% | 38.24% | |
| Ulcer Indexi | 49.38% | 40.51% | |
| Max daily dropi | 19.98% | 11.31% | |
| Max wkly dropi | 22.44% | 19.69% | |
| 10Y | Growthi | -26.78% | +9.15% |
| CAGRi | -3.07% | +0.88% | |
| Volatilityi | 32.54% | 34.40% | |
| Sharpe ratioi | -0.07 | 0.07 | |
| Sortino ratioi | -0.10 | 0.10 | |
| Max drawdowni | 78.87% | 76.64% | |
| Current drawdowni | 78.52% | 56.43% | |
| Avg drawdowni | 25.74% | 27.78% | |
| Ulcer Indexi | 35.31% | 34.94% | |
| Max daily dropi | 19.98% | 14.30% | |
| Max wkly dropi | 22.44% | 30.59% |
| Category | NKE | ADDYY |
|---|---|---|
| Company | Nike, Inc. | Adidas AG (ADR) |
| Sector | Consumer Cyclical | Consumer Discretionary |
| Industry | Footwear & Accessories | Footwear & Accessories |
| Core business | Nike is the world's largest athletic footwear and apparel company with iconic brands (Nike, Jordan, Converse) covering performance sport, streetwear, and fashion culture. Nike's competitive moat combines athlete endorsements (Michael Jordan, LeBron James, Cristiano Ronaldo, Serena Williams), innovative footwear technology (Air, React, Flyknit, ZoomX), and global DTC expansion. Nike has been transitioning from wholesale toward direct-to-consumer (Nike.com, Nike stores) to capture full retail margins. China recovery and DTC channel normalization are current themes. | Adidas is the world's second-largest athletic company, headquartered in Germany, with major presence in soccer (Football), running, training, and streetwear (Originals). Adidas is recovering from the Ye (Kanye West)/Yeezy partnership termination — a traumatic event that left Adidas with $1.3B+ of unsold Yeezy inventory and eliminated a high-margin, high-revenue partnership. Adidas has been selling through Yeezy inventory under other labels while rebuilding brand momentum with new athletes and product lines. Adidas's Samba, Gazelle, and campus sneakers have driven streetwear revival. |
| Investor focus | Investors track Nike Direct revenue and penetration, China revenue recovery, gross margin restoration, and new product freshness in key franchises. | Investors track Adidas revenue ex-Yeezy vs including Yeezy inventory sell-off, gross margin recovery, Originals streetwear momentum, and China recovery. |
- Jordan Brand is the most profitable athletic sub-brand in history — sustained premium pricing across 40 years with cultural relevance spanning sport, hip-hop, and fashion
- Athlete sponsorship portfolio breadth: Nike's endorsement network is so large and talented that no competitor can fully replicate its cultural presence simultaneously across basketball, soccer, tennis, running, and golf
- DTC margin advantage: Nike.com and owned stores capture full retail margins vs wholesale economics, improving gross margin structurally as DTC mix grows
- Soccer (Football) dominance globally — Adidas is the dominant soccer brand with FIFA World Cup, UEFA Champions League, and major club kit partnerships creating worldwide grassroots exposure
- Originals streetwear revival: Samba, Gazelle, and Campus retro silhouettes have become cult streetwear items without paid celebrity promotion — organic cultural momentum
- European heritage brand positioning resonates with European consumers who prefer Adidas's aesthetic vs Nike's American sport culture
- DTC transition created channel conflict — Foot Locker, Dick's Sporting Goods, and other wholesale partners reduced Nike floor space in response to DTC shift
- China recovery uncertainty — China was ~20% of Nike revenue at peak; local brands (Anta, Li-Ning) gained share during China's nationalism period
- Franchise freshness management — over-distributing Air Force 1, Dunk, and other iconic shoes reduces desirability and full-price sell-through
- Yeezy termination impact lingers — Adidas lost its highest-margin product line and the multi-year impact on brand positioning and revenue is still being absorbed
- Nike's Jordan Brand dominates basketball culture — Adidas lacks a comparable singular cultural symbol with Jordan Brand's multigenerational influence
- North American market share behind Nike — Adidas is #2 globally but further behind in the US premium sneaker market that sets global cultural trends
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