ULTA vs ORLY Comparison: AI Score, Valuation, Performance and Upside
Compare Ulta's specialty beauty retail model against O'Reilly's dual DIY-professional auto parts retail strategy.
Use this Ulta Beauty vs O'Reilly Automotive comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
ORLY holds the edge across 3 of 5 key metrics in this comparison. ULTA leads on both 1-year return (+6.22%) and forward P/E quality (16.15x vs 24.24x for ORLY), a relatively favorable combination of momentum and valuation. On fundamentals, ULTA is growing revenue faster (8.90%), while ORLY maintains the higher operating margin (20.15%) — a classic growth-versus-profitability split. Analyst consensus implies similar upside for both: +20.60% for ULTA and +21.81% for ORLY.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | ULTA | ORLY |
|---|---|---|
| AI scorei | 42.6 | 51.3 |
| AI ranki | #905 | #443 |
| Latest closei | $564.12 | $87.89 |
| 1M returni | +4.57% | -5.94% |
| 6M returni | -13.70% | -6.86% |
| 1Y returni | +6.22% | -15.36% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | ULTA | ORLY |
|---|---|---|
| 1Y ago | $10.65K (+6.5%) started 2025-09-04 | $8.37K (-16.3%) started 2025-09-04 |
| 5Y ago | $14.87K (+48.7%) started 2021-09-07 | $22.7K (+127.0%) started 2021-09-07 |
| 10Y ago | $22.6K (+126.0%) started 2016-09-06 | $46.57K (+365.7%) started 2016-09-06 |
Hypothetical — past performance does not guarantee future results.
| Metric | ULTA | ORLY |
|---|---|---|
| Market capi | $22.13B | $71.59B |
| Trailing P/Ei | 18.83 | 28.10 |
| Forward P/Ei | 16.15 | 24.24 |
| Price/Salesi | 1.83 | 4.65 |
| EV/Revenuei | 1.89 | 4.36 |
| Analyst targeti | $624.08 | $107.80 |
| Target upsidei | +20.60% | +21.81% |
| Metric | ULTA | ORLY |
|---|---|---|
| Revenue growthi | 8.90% | 8.10% |
| Earnings growthi | 13.30% | 10.30% |
| EPS growthi | +13.30% | +10.30% |
| FCF margini | +7.06% | +8.46% |
| Operating margini | 12.51% | 20.15% |
| Profit margini | 9.34% | 14.27% |
| ROIC proxyi | 46.12% | N/A |
| Return on equityi | 46.12% | N/A |
| Dividend yieldi | N/A | N/A |
| Betai | 0.85 | 0.52 |
| Debt/equityi | 95.47 | N/A |
| Current ratioi | 1.34 | 0.75 |
| Quick ratioi | 0.20 | 0.09 |
Over the past year, ULTA and ORLY have moved barely in the same direction (correlation of 0.09), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | ULTA | ORLY |
|---|---|---|---|
| 1Y | Growthi | +6.54% | -16.33% |
| CAGRi | +6.55% | -16.35% | |
| Volatilityi | 34.70% | 25.58% | |
| Sharpe ratioi | 0.23 | -0.74 | |
| Sortino ratioi | 0.32 | -1.04 | |
| Max drawdowni | 36.23% | 23.27% | |
| Current drawdowni | 20.19% | 18.48% | |
| Avg drawdowni | 15.37% | 12.68% | |
| Ulcer Indexi | 19.99% | 13.68% | |
| Max daily dropi | 14.24% | 6.66% | |
| Max wkly dropi | 20.23% | 8.17% | |
| 5Y | Growthi | +48.71% | +127.04% |
| CAGRi | +8.27% | +17.85% | |
| Volatilityi | 34.71% | 23.36% | |
| Sharpe ratioi | 0.27 | 0.63 | |
| Sortino ratioi | 0.39 | 0.89 | |
| Max drawdowni | 44.56% | 23.27% | |
| Current drawdowni | 20.19% | 18.48% | |
| Avg drawdowni | 16.23% | 6.15% | |
| Ulcer Indexi | 20.40% | 8.33% | |
| Max daily dropi | 15.34% | 12.62% | |
| Max wkly dropi | 20.23% | 15.51% | |
| 10Y | Growthi | +125.97% | +365.70% |
| CAGRi | +8.50% | +16.64% | |
| Volatilityi | 38.58% | 26.84% | |
| Sharpe ratioi | 0.29 | 0.54 | |
| Sortino ratioi | 0.41 | 0.76 | |
| Max drawdowni | 64.92% | 42.00% | |
| Current drawdowni | 20.19% | 18.48% | |
| Avg drawdowni | 17.73% | 7.18% | |
| Ulcer Indexi | 22.30% | 10.26% | |
| Max daily dropi | 29.55% | 18.89% | |
| Max wkly dropi | 41.90% | 25.55% |
| Category | ULTA | ORLY |
|---|---|---|
| Company | ULTA | ORLY |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Specialty Retail | Auto Parts |
| Core business | Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. | O'Reilly Automotive, Inc., together with its subsidiaries, operates as a retailer and supplier of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, Puerto Rico, Mexico, and… |
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