ULTA vs DECK Comparison: AI Score, Valuation, Performance and Upside
Compare Ulta's beauty category leadership against Deckers' Hoka and UGG-driven footwear growth engine.
Use this Ulta Beauty vs Deckers Brands comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
DECK holds the edge across 4 of 5 key metrics in this comparison. ULTA has delivered stronger 1-year price return (+6.22% vs -30.61%), though DECK has the better forward P/E setup (10.05x vs 16.15x for ULTA). On fundamentals, ULTA is growing revenue faster (8.90%), while DECK maintains the higher operating margin (15.23%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for DECK (+46.07%) than for ULTA (+20.60%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | ULTA | DECK |
|---|---|---|
| AI scorei | 42.6 | 53.7 |
| AI ranki | #905 | #324 |
| Latest closei | $564.12 | $85.81 |
| 1M returni | +4.57% | -13.59% |
| 6M returni | -13.70% | -20.24% |
| 1Y returni | +6.22% | -30.61% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | ULTA | DECK |
|---|---|---|
| 1Y ago | $10.65K (+6.5%) started 2025-09-04 | $6.93K (-30.7%) started 2025-09-04 |
| 5Y ago | $14.87K (+48.7%) started 2021-09-07 | $12.61K (+26.1%) started 2021-09-07 |
| 10Y ago | $22.6K (+126.0%) started 2016-09-06 | $84.11K (+741.1%) started 2016-09-06 |
Hypothetical — past performance does not guarantee future results.
| Metric | ULTA | DECK |
|---|---|---|
| Market capi | $22.13B | $11.45B |
| Trailing P/Ei | 18.83 | 11.96 |
| Forward P/Ei | 16.15 | 10.05 |
| Price/Salesi | 1.83 | N/A |
| EV/Revenuei | 1.89 | 1.88 |
| Analyst targeti | $624.08 | $122.81 |
| Target upsidei | +20.60% | +46.07% |
| Metric | ULTA | DECK |
|---|---|---|
| Revenue growthi | 8.90% | 5.70% |
| Earnings growthi | 13.30% | 1.10% |
| EPS growthi | +13.30% | +1.10% |
| FCF margini | +7.06% | +15.77% |
| Operating margini | 12.51% | 15.23% |
| Profit margini | 9.34% | 18.36% |
| ROIC proxyi | 46.12% | 42.56% |
| Return on equityi | 46.12% | 42.56% |
| Dividend yieldi | N/A | N/A |
| Betai | 0.85 | 1.17 |
| Debt/equityi | 95.47 | 20.52 |
| Current ratioi | 1.34 | 2.75 |
| Quick ratioi | 0.20 | 1.87 |
Over the past year, ULTA and DECK have moved weakly in the same direction (correlation of 0.32), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | ULTA | DECK |
|---|---|---|---|
| 1Y | Growthi | +6.54% | -30.75% |
| CAGRi | +6.55% | -30.78% | |
| Volatilityi | 34.70% | 44.78% | |
| Sharpe ratioi | 0.23 | -0.70 | |
| Sortino ratioi | 0.32 | -1.02 | |
| Max drawdowni | 36.23% | 35.81% | |
| Current drawdowni | 20.19% | 30.75% | |
| Avg drawdowni | 15.37% | 17.74% | |
| Ulcer Indexi | 19.99% | 19.43% | |
| Max daily dropi | 14.24% | 15.21% | |
| Max wkly dropi | 20.23% | 21.11% | |
| 5Y | Growthi | +48.71% | +26.09% |
| CAGRi | +8.27% | +4.75% | |
| Volatilityi | 34.71% | 44.42% | |
| Sharpe ratioi | 0.27 | 0.23 | |
| Sortino ratioi | 0.39 | 0.33 | |
| Max drawdowni | 44.56% | 64.35% | |
| Current drawdowni | 20.19% | 61.54% | |
| Avg drawdowni | 16.23% | 25.62% | |
| Ulcer Indexi | 20.40% | 33.27% | |
| Max daily dropi | 15.34% | 20.51% | |
| Max wkly dropi | 20.23% | 22.82% | |
| 10Y | Growthi | +125.97% | +741.14% |
| CAGRi | +8.50% | +23.75% | |
| Volatilityi | 38.58% | 42.64% | |
| Sharpe ratioi | 0.29 | 0.61 | |
| Sortino ratioi | 0.41 | 0.89 | |
| Max drawdowni | 64.92% | 64.35% | |
| Current drawdowni | 20.19% | 61.54% | |
| Avg drawdowni | 17.73% | 16.47% | |
| Ulcer Indexi | 22.30% | 24.67% | |
| Max daily dropi | 29.55% | 20.51% | |
| Max wkly dropi | 41.90% | 40.56% |
| Category | ULTA | DECK |
|---|---|---|
| Company | ULTA | DECK |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Specialty Retail | Footwear & Accessories |
| Core business | Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. | Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and interna… |
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