LIVE
THO
Thor Industries, Inc. · Consumer Discretionary - Recreational Vehicles
$72.38
+0.35% this month
VERSUS
⟷
COMPARE
WGO
Winnebago Industries, Inc. · Consumer Discretionary - Recreational Vehicles
$28.67
+2.92% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
THO
0
WGO
4
Comparison scoreboard
WGO LEADS 4/5AI Score
THO 32.8
WGO ✓33.7
1Y Return
THO -13.84%
WGO ✓-4.57%
Fwd P/E
THO 15.35
WGO ✓9.74
Target Up.
THO +28.49%
WGO ✓+44.59%
Op. Margin
THO N/A
WGO N/A
Metrics last refreshed: 6/20/2026
Quick take
THO vs WGO Stock Comparison: AI Score, Valuation, Performance and Upside
THO (Thor Industries) is the global RV volume leader with approximately 40% U.S. market share and European operations, while WGO (Winnebago Industries) is a premium-positioned RV maker with the iconic Winnebago brand, successful Grand Design acquisition, and marine operations. Both are deeply cyclical consumer discretionary manufacturers dependent on RV demand cycles.
THO vs WGO is global RV market volume leadership versus premium RV brand positioning — Thor's scale and diversification across every RV price point against Winnebago's stronger margin per unit and brand equity at the premium end.
Live analysis · updated 6/20/2026
WGO holds the edge across 4 of 5 key metrics in this comparison. WGO leads on both 1-year return (-4.57%) and forward P/E (9.74x vs 15.35x for THO), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for WGO (+44.59%) than for THO (+28.49%).
Normalized 1Y performance
THO
WGO
Recent returns
THO
WGO
Analyst price targets & sentiment
THO · 12 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.6/5.0)
Price target range
analyst low$59.00
analyst high$138.00
analyst mean$93.00
current price$72.38
+28.5% upside to analyst mean
WGO · 11 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.3/5.0)
Price target range
analyst low$29.00
analyst high$76.00
analyst mean$41.45
current price$28.67
+44.6% upside to analyst mean
Who should consider this stock?
THO may suit investors who:
- →Want the dominant RV industry market share leader with exposure to every consumer segment from entry-level towables to premium Airstream motorhomes
- →Value Thor's global scale with European RV operations providing geographic diversification beyond the North American market
- →Prefer the largest volume manufacturer as the bellwether for RV industry cycle tracking and recovery timing
WGO may suit investors who:
- →Want premium RV brand exposure through Winnebago's iconic brand and Grand Design's rapidly growing towable RV franchise with better-than-industry margins
- →Value Winnebago's marine diversification through Chris-Craft as an additional consumer discretionary category in the portfolio
- →Prefer the better margin profile from premium RV positioning over pure volume leadership
Performance & AI score
| Metric | THO | WGO |
|---|---|---|
| AI score | 32.8 | 33.7 |
| AI rank | #2020 | #1853 |
| Latest close | $72.38 | $28.67 |
| 1M return | +0.35% | +2.92% |
| 6M return | -29.69% | -28.61% |
| 1Y return | -13.84% | -4.57% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | THO | WGO |
|---|---|---|
| 1Y ago | $8.81K (-11.9%) started 2025-06-18 | $9.95K (-0.5%) started 2025-06-18 |
| 5Y ago | $8.56K (-14.4%) started 2021-06-18 | $5.93K (-40.7%) started 2021-06-18 |
| 10Y ago | $16.82K (+68.2%) started 2016-06-20 | $19.71K (+97.1%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | THO | WGO |
|---|---|---|
| Market cap | $3.77B | $810.38M |
| Trailing P/E | 14.65 | 19.50 |
| Forward P/E | 15.35 | 9.74 |
| Price/Sales | 0.38 | 0.28 |
| EV/Revenue | 0.45 | 0.43 |
| Analyst target | $93.00 | $41.45 |
| Target upside | +28.49% | +44.59% |
Growth, profitability & risk
| Metric | THO | WGO |
|---|---|---|
| Revenue growth | -3.90% | 6.00% |
| Earnings growth | -26.50% | N/A |
| EPS growth | -26.50% | N/A |
| FCF margin | +1.51% | +3.68% |
| Operating margin | N/A | N/A |
| Profit margin | 2.67% | 1.43% |
| ROIC proxy | 6.09% | 3.39% |
| Return on equity | 6.09% | 3.39% |
| Dividend yield | 2.77% | 4.93% |
| Beta | 1.32 | 1.13 |
| Debt/equity | 21.32 | 38.72 |
| Current ratio | 1.71 | 2.30 |
| Quick ratio | 0.74 | 0.90 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
THO max drawdown39.83%
WGO max drawdown43.84%
THO max wkly drop16.73%
WGO max wkly drop14.80%
5Y risk snapshot
THO max drawdown48.40%
WGO max drawdown61.01%
THO max wkly drop19.80%
WGO max wkly drop17.59%
10Y risk snapshot
THO max drawdown76.94%
WGO max drawdown67.12%
THO max wkly drop34.46%
WGO max wkly drop43.64%
Performance metrics by period
| Period | Metric | THO | WGO |
|---|---|---|---|
| 1Y | Growth | -13.84% | -4.57% |
| CAGR | -13.85% | -4.57% | |
| Sharpe ratio | -0.32 | 0.07 | |
| Max drawdown | 39.83% | 43.84% | |
| Max daily drop | 9.48% | 9.86% | |
| Max wkly drop | 16.73% | 14.80% | |
| 5Y | Growth | -23.10% | -48.10% |
| CAGR | -5.12% | -12.29% | |
| Sharpe ratio | -0.03 | -0.18 | |
| Max drawdown | 48.40% | 61.01% | |
| Max daily drop | 15.44% | 11.77% | |
| Max wkly drop | 19.80% | 17.59% | |
| 10Y | Growth | +36.14% | +61.46% |
| CAGR | +3.14% | +4.91% | |
| Sharpe ratio | 0.19 | 0.25 | |
| Max drawdown | 76.94% | 67.12% | |
| Max daily drop | 26.80% | 27.60% | |
| Max wkly drop | 34.46% | 43.64% |
Business comparison
| Category | THO | WGO |
|---|---|---|
| Company | Thor Industries, Inc. | Winnebago Industries, Inc. |
| Sector | Consumer Discretionary - Recreational Vehicles | Consumer Discretionary - Recreational Vehicles |
| Industry | N/A | N/A |
| Core business | Thor Industries is the world's largest manufacturer of recreational vehicles, producing towable (travel trailers, fifth wheels) and motorized (Class A, B, C motorhomes) RVs under brands including Airstream, Keystone, Jayco, and many others, with significant European RV operations through its Erwin Hymer acquisition. | Winnebago Industries is a premium RV manufacturer known for its iconic Winnebago motorhomes and the Grand Design and Chris-Craft brands, producing motorhomes, travel trailers, fifth wheels, and marine products through its boat segment. |
| Investor focus | Investors track Thor's wholesale unit shipments (the leading indicator of dealer inventory and consumer demand), dealer order backlog, gross margin per unit, European RV market performance, and the company's ability to manage capacity through the RV industry cycle. | Investors track Winnebago's unit shipments across RV and marine segments, average selling price (higher than industry average from premium positioning), operating margins, Grand Design brand growth, and capital allocation between RV and marine. |
THO strengths
- →Market share leadership — approximately 40% of U.S. RV industry unit shipments across all price points from entry-level towables to premium Airstream and Tiffin motorhomes
- →Diversified brand portfolio spanning entry-level to premium price points allows Thor to serve the full RV consumer spectrum
- →European RV operations through Erwin Hymer provide geographic diversification in a market with growing RV adoption
WGO strengths
- →Premium brand positioning — Winnebago and Grand Design target higher price points than entry-level RV brands, providing better margins and more loyal customer bases
- →Grand Design acquisition has been highly successful — Grand Design became one of the fastest-growing towable RV brands in the industry
- →Marine segment through Chris-Craft provides diversification into premium boating, though at much smaller scale than the RV business
Risks to watch — THO
- →RV industry is highly cyclical — demand surged during COVID with stay-at-home lifestyles then fell sharply as post-COVID travel patterns normalized and interest rates raised financing costs
- →Dealer inventory levels are the leading indicator for manufacturer orders — when dealers have excess inventory, they reduce wholesale orders even if retail demand is stable
- →Airstream is Thor's highest-margin premium brand but represents a relatively small portion of overall volume
Risks to watch — WGO
- →Premium RV positioning means Winnebago has less volume than Thor but similar cyclical exposure to consumer confidence and RV financing interest rates
- →Marine segment (Chris-Craft) adds another cyclical consumer discretionary exposure to Winnebago's consolidated results
- →Interest rate sensitivity — RV and boat purchases are typically financed, making demand sensitive to consumer loan rates
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