XPOF vs PLNT Stock Comparison: AI Score, Valuation, Performance and Upside
XPOF (Xponential Fitness) and PLNT (Planet Fitness) represent opposite ends of the fitness market — Xponential's premium boutique fitness portfolio at $150-250/month versus Planet Fitness' mass-market $10 gym membership. Both are franchise operators benefiting from the recurring membership model, but targeting very different consumer segments and price points.
XPOF vs PLNT is the premium-vs-value fitness franchise comparison — Xponential's boutique modality portfolio at premium price points versus Planet Fitness' massive scale at the lowest possible price, serving different consumer segments in the $35B+ U.S. gym market.
XPOF holds the edge across 3 of 5 key metrics in this comparison. XPOF leads on both 1-year return (-49.87%) and forward P/E quality (6.03x vs 14.10x for PLNT), a relatively favorable combination of momentum and valuation. PLNT leads on both revenue growth (4.50%) and operating margin (33.65%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for XPOF (+42.86%) than for PLNT (+30.69%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want boutique fitness franchise exposure across multiple modalities (Pilates, barre, cycling, stretching) at premium price points
- Value portfolio diversification across 10 brands as reducing single-concept risk while capturing multiple segments of the premium fitness consumer
- See international boutique fitness expansion as a multi-year growth opportunity beyond Xponential's current North American focus
- Want the dominant mass-market low-price gym franchise with 2,400+ locations and proven unit economics at the $10 membership price point
- Value Planet Fitness' non-intimidating positioning as capturing the large segment of non-gym-goers who can now afford fitness at $10/month
- See new club openings and member count growth as predictable, compounding franchise expansion in a large and underpenetrated fitness market
| Metric | XPOF | PLNT |
|---|---|---|
| AI scorei | 23.3 | 32.8 |
| AI ranki | #3647 | #1994 |
| Latest closei | $3.92 | $42.68 |
| 1M returni | -30.99% | -19.91% |
| 6M returni | -31.83% | -42.17% |
| 1Y returni | -49.87% | -58.66% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | XPOF | PLNT |
|---|---|---|
| 1Y ago | $5.01K (-49.9%) started 2025-09-25 | $4.13K (-58.7%) started 2025-09-25 |
| 5Y ago | $3.23K (-67.7%) started 2021-09-27 | $5.3K (-47.0%) started 2021-09-27 |
| 10Y ago | $3.2K (-68.0%) started 2021-07-23 | $21.15K (+111.5%) started 2016-09-26 |
Hypothetical — past performance does not guarantee future results.
| Metric | XPOF | PLNT |
|---|---|---|
| Market capi | $194.11M | $3.92B |
| Trailing P/Ei | N/A | 17.58 |
| Forward P/Ei | 6.03 | 14.10 |
| Price/Salesi | 0.67 | N/A |
| EV/Revenuei | 2.16 | 4.92 |
| Analyst targeti | $5.60 | $67.54 |
| Target upsidei | +42.86% | +30.69% |
| Metric | XPOF | PLNT |
|---|---|---|
| Revenue growthi | -13.40% | 4.50% |
| Earnings growthi | N/A | 26.10% |
| EPS growthi | N/A | +26.10% |
| FCF margini | +13.70% | +12.00% |
| Operating margini | 18.06% | 33.65% |
| Profit margini | -14.76% | 18.27% |
| ROIC proxyi | N/A | N/A |
| Return on equityi | N/A | N/A |
| Dividend yieldi | 0.00% | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 1.07 | 1.02 |
| Debt/equityi | N/A | N/A |
| Current ratioi | 0.75 | 1.58 |
| Quick ratioi | 0.51 | 1.29 |
Over the past year, XPOF and PLNT have moved barely in the same direction (correlation of 0.07), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | XPOF | PLNT |
|---|---|---|---|
| 1Y | Growthi | -49.87% | -58.72% |
| CAGRi | -49.90% | -58.77% | |
| Volatilityi | 78.11% | 48.50% | |
| Sharpe ratioi | -0.48 | -1.65 | |
| Sortino ratioi | -0.58 | -1.91 | |
| Max drawdowni | 59.44% | 63.63% | |
| Current drawdowni | 56.44% | 61.88% | |
| Avg drawdowni | 24.52% | 31.25% | |
| Ulcer Indexi | 28.97% | 37.77% | |
| Max daily dropi | 47.08% | 31.19% | |
| Max wkly dropi | 48.61% | 33.99% | |
| 5Y | Growthi | -67.71% | -46.97% |
| CAGRi | -20.26% | -11.93% | |
| Volatilityi | 81.53% | 39.22% | |
| Sharpe ratioi | 0.09 | -0.24 | |
| Sortino ratioi | 0.13 | -0.31 | |
| Max drawdowni | 88.97% | 64.14% | |
| Current drawdowni | 88.15% | 62.41% | |
| Avg drawdowni | 49.75% | 22.34% | |
| Ulcer Indexi | 56.33% | 27.06% | |
| Max daily dropi | 47.08% | 31.19% | |
| Max wkly dropi | 48.61% | 33.99% | |
| 10Y | Growthi | -68.00% | +111.50% |
| CAGRi | -19.76% | +7.78% | |
| Volatilityi | 80.99% | 43.95% | |
| Sharpe ratioi | 0.10 | 0.29 | |
| Sortino ratioi | 0.13 | 0.41 | |
| Max drawdowni | 88.97% | 68.72% | |
| Current drawdowni | 88.15% | 62.41% | |
| Avg drawdowni | 48.25% | 17.09% | |
| Ulcer Indexi | 55.36% | 22.40% | |
| Max daily dropi | 47.08% | 31.19% | |
| Max wkly dropi | 48.61% | 51.68% |
| Category | XPOF | PLNT |
|---|---|---|
| Company | Xponential Fitness, Inc. | Planet Fitness, Inc. |
| Sector | Consumer Discretionary - Fitness Franchises | Consumer Cyclical |
| Industry | Leisure | Leisure |
| Core business | Xponential Fitness franchises a portfolio of 10 boutique fitness brands including Club Pilates, Pure Barre, CycleBar, StretchLab, Rumble, and others, providing premium class-based fitness experiences across a range of modalities at higher price points than traditional gyms. | Planet Fitness operates and franchises over 2,400 gyms across North America offering extremely low-cost memberships ($10-$25/month), targeting 'casual gym-goers' and fitness beginners who want a no-frills, non-intimidating gym experience without premium pricing. |
| Investor focus | Investors track Xponential's studio count growth, AUV (average unit volume) per studio, system-wide sales, and franchisee profitability across its diverse brand portfolio. | Investors track Planet Fitness' same-club sales, member count, new club openings, franchisee royalty revenue, and equipment placement revenue from opening new clubs. |
- Portfolio of established boutique fitness brands across diverse modalities reduces single-brand risk and captures multiple consumer segments
- Boutique fitness consumers pay premium monthly memberships and have high loyalty — premium brands command higher margins than commodity gym memberships
- International expansion opportunity — Xponential's boutique brands are underpenetrated in international markets where boutique fitness is growing rapidly
- $10/month classic membership is the industry's most aggressive value proposition — creating a large addressable market of price-sensitive gym members who couldn't afford traditional gym memberships
- Judgment-free zone brand positioning and welcoming atmosphere attracts gym beginners and casual users who avoid premium gyms
- Equipment manufacturer revenue from franchisees opening new locations provides predictable recurring income alongside royalties
- Boutique fitness franchise economics depend on franchisee profitability — struggling franchisees pressure system-wide growth and corporate royalty revenue
- Consumer spending sensitivity — boutique fitness memberships ($150-250/month) are discretionary and can be cancelled in economic stress
- Competition among boutique fitness brands is intense as new modalities and competitors launch continuously
- Low-price positioning limits revenue per member and per club versus premium fitness brands like Life Time or Equinox
- At-home fitness competition (Peloton, Mirror, YouTube workout channels) reduced gym attendance during COVID and some members didn't return
- Franchise unit economics need to work for franchisees — member count per club must be sufficient to cover rent and equipment costs at $10 membership price points
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