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XPOF
Xponential Fitness, Inc. · Consumer Discretionary - Fitness Franchises
$6.52
-6.05% this month
VERSUS
⟷
COMPARE
PLNT
Planet Fitness, Inc. · Consumer Discretionary - Fitness Franchise
$55.91
+6.11% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
XPOF
2
PLNT
2
Comparison scoreboard
MIXED SETUPAI Score
XPOF 22.9
PLNT ✓38.6
1Y Return
XPOF ✓-37.67%
PLNT -48.80%
Fwd P/E
XPOF ✓8.66
PLNT 15.66
Target Up.
XPOF +8.49%
PLNT ✓+19.80%
Op. Margin
XPOF N/A
PLNT N/A
Metrics last refreshed: 8/4/2026
Quick take
XPOF vs PLNT Stock Comparison: AI Score, Valuation, Performance and Upside
XPOF (Xponential Fitness) and PLNT (Planet Fitness) represent opposite ends of the fitness market — Xponential's premium boutique fitness portfolio at $150-250/month versus Planet Fitness' mass-market $10 gym membership. Both are franchise operators benefiting from the recurring membership model, but targeting very different consumer segments and price points.
XPOF vs PLNT is the premium-vs-value fitness franchise comparison — Xponential's boutique modality portfolio at premium price points versus Planet Fitness' massive scale at the lowest possible price, serving different consumer segments in the $35B+ U.S. gym market.
Live analysis · updated 8/4/2026
XPOF and PLNT are closely matched — they split the tracked metrics evenly. XPOF leads on both 1-year return (-37.67%) and forward P/E quality (8.66x vs 15.66x for PLNT), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for PLNT (+19.80%) than for XPOF (+8.49%).
Normalized 1Y performance
XPOF
PLNT
Recent returns
XPOF
PLNT
Analyst price targets & sentiment
XPOF · 7 analysts
Price target range
analyst low$6.00
analyst high$10.00
analyst mean$7.21
current price$6.52
+8.5% upside to analyst mean
PLNT · 18 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.9/5.0)
Price target range
analyst low$45.00
analyst high$133.00
analyst mean$67.36
current price$55.91
+19.8% upside to analyst mean
Who should consider this stock?
XPOF may suit investors who:
- →Want boutique fitness franchise exposure across multiple modalities (Pilates, barre, cycling, stretching) at premium price points
- →Value portfolio diversification across 10 brands as reducing single-concept risk while capturing multiple segments of the premium fitness consumer
- →See international boutique fitness expansion as a multi-year growth opportunity beyond Xponential's current North American focus
PLNT may suit investors who:
- →Want the dominant mass-market low-price gym franchise with 2,400+ locations and proven unit economics at the $10 membership price point
- →Value Planet Fitness' non-intimidating positioning as capturing the large segment of non-gym-goers who can now afford fitness at $10/month
- →See new club openings and member count growth as predictable, compounding franchise expansion in a large and underpenetrated fitness market
Performance & AI score
| Metric | XPOF | PLNT |
|---|---|---|
| AI score | 22.9 | 38.6 |
| AI rank | #3793 | #1220 |
| Latest close | $6.52 | $55.91 |
| 1M return | -6.05% | +6.11% |
| 6M return | -15.65% | -39.08% |
| 1Y return | -37.67% | -48.80% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | XPOF | PLNT |
|---|---|---|
| 1Y ago | $6.23K (-37.7%) started 2025-07-31 | $5.12K (-48.8%) started 2025-07-31 |
| 5Y ago | $5.62K (-43.8%) started 2021-08-02 | $7.52K (-24.8%) started 2021-08-02 |
| 10Y ago | $5.32K (-46.8%) started 2021-07-23 | $35.52K (+255.2%) started 2016-08-01 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | XPOF | PLNT |
|---|---|---|
| Market cap | $326.55M | $4.47B |
| Trailing P/E | N/A | 20.30 |
| Forward P/E | 8.66 | 15.66 |
| Price/Sales | 1.09 | 3.47 |
| EV/Revenue | 2.46 | 5.37 |
| Analyst target | $7.21 | $67.36 |
| Target upside | +8.49% | +19.80% |
Growth, profitability & risk
| Metric | XPOF | PLNT |
|---|---|---|
| Revenue growth | -21.00% | 19.70% |
| Earnings growth | N/A | 30.20% |
| EPS growth | N/A | +30.20% |
| FCF margin | +10.36% | +12.56% |
| Operating margin | N/A | N/A |
| Profit margin | -12.55% | 17.77% |
| ROIC proxy | N/A | N/A |
| Return on equity | N/A | N/A |
| Dividend yield | 0.00% | 0.00% |
| Beta | 1.10 | 1.02 |
| Debt/equity | N/A | N/A |
| Current ratio | 0.76 | 2.07 |
| Quick ratio | 0.50 | 1.69 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
XPOF max drawdown59.81%
PLNT max drawdown60.69%
XPOF max wkly drop48.61%
PLNT max wkly drop33.99%
5Y risk snapshot
XPOF max drawdown87.12%
PLNT max drawdown61.24%
XPOF max wkly drop48.61%
PLNT max wkly drop33.99%
10Y risk snapshot
XPOF max drawdown87.12%
PLNT max drawdown68.72%
XPOF max wkly drop48.61%
PLNT max wkly drop51.68%
Performance metrics by period
| Period | Metric | XPOF | PLNT |
|---|---|---|---|
| 1Y | Growth | -37.67% | -48.80% |
| CAGR | -37.69% | -48.82% | |
| Sharpe ratio | -0.20 | -1.31 | |
| Max drawdown | 59.81% | 60.69% | |
| Max daily drop | 47.08% | 31.19% | |
| Max wkly drop | 48.61% | 33.99% | |
| 5Y | Growth | -43.79% | -24.82% |
| CAGR | -10.90% | -5.55% | |
| Sharpe ratio | 0.23 | -0.06 | |
| Max drawdown | 87.12% | 61.24% | |
| Max daily drop | 47.08% | 31.19% | |
| Max wkly drop | 48.61% | 33.99% | |
| 10Y | Growth | -46.78% | +211.88% |
| CAGR | -11.80% | +12.05% | |
| Sharpe ratio | 0.21 | 0.38 | |
| Max drawdown | 87.12% | 68.72% | |
| Max daily drop | 47.08% | 31.19% | |
| Max wkly drop | 48.61% | 51.68% |
Business comparison
| Category | XPOF | PLNT |
|---|---|---|
| Company | Xponential Fitness, Inc. | Planet Fitness, Inc. |
| Sector | Consumer Discretionary - Fitness Franchises | Consumer Discretionary - Fitness Franchise |
| Industry | N/A | N/A |
| Core business | Xponential Fitness franchises a portfolio of 10 boutique fitness brands including Club Pilates, Pure Barre, CycleBar, StretchLab, Rumble, and others, providing premium class-based fitness experiences across a range of modalities at higher price points than traditional gyms. | Planet Fitness operates and franchises over 2,400 gyms across North America offering extremely low-cost memberships ($10-$25/month), targeting 'casual gym-goers' and fitness beginners who want a no-frills, non-intimidating gym experience without premium pricing. |
| Investor focus | Investors track Xponential's studio count growth, AUV (average unit volume) per studio, system-wide sales, and franchisee profitability across its diverse brand portfolio. | Investors track Planet Fitness' same-club sales, member count, new club openings, franchisee royalty revenue, and equipment placement revenue from opening new clubs. |
XPOF strengths
- →Portfolio of established boutique fitness brands across diverse modalities reduces single-brand risk and captures multiple consumer segments
- →Boutique fitness consumers pay premium monthly memberships and have high loyalty — premium brands command higher margins than commodity gym memberships
- →International expansion opportunity — Xponential's boutique brands are underpenetrated in international markets where boutique fitness is growing rapidly
PLNT strengths
- →$10/month classic membership is the industry's most aggressive value proposition — creating a large addressable market of price-sensitive gym members who couldn't afford traditional gym memberships
- →Judgment-free zone brand positioning and welcoming atmosphere attracts gym beginners and casual users who avoid premium gyms
- →Equipment manufacturer revenue from franchisees opening new locations provides predictable recurring income alongside royalties
Risks to watch — XPOF
- →Boutique fitness franchise economics depend on franchisee profitability — struggling franchisees pressure system-wide growth and corporate royalty revenue
- →Consumer spending sensitivity — boutique fitness memberships ($150-250/month) are discretionary and can be cancelled in economic stress
- →Competition among boutique fitness brands is intense as new modalities and competitors launch continuously
Risks to watch — PLNT
- →Low-price positioning limits revenue per member and per club versus premium fitness brands like Life Time or Equinox
- →At-home fitness competition (Peloton, Mirror, YouTube workout channels) reduced gym attendance during COVID and some members didn't return
- →Franchise unit economics need to work for franchisees — member count per club must be sufficient to cover rent and equipment costs at $10 membership price points
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