LIVE
PINS
Pinterest, Inc. · Communication Services - Social Media
$20.27
+7.59% this month
VERSUS
⟷
COMPARE
SNAP
Snap Inc. · Communication Services - Social Media
$4.66
-16.04% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
PINS
2
SNAP
2
Comparison scoreboard
MIXED SETUPAI Score
PINS ✓24.6
SNAP 24.2
1Y Return
PINS ✓-41.72%
SNAP -43.38%
Fwd P/E
PINS 9.08
SNAP ✓6.35
Target Up.
PINS +36.89%
SNAP ✓+62.76%
Op. Margin
PINS N/A
SNAP N/A
Metrics last refreshed: 6/22/2026
Quick take
PINS vs SNAP Stock Comparison: AI Score, Valuation, Performance and Upside
PINS offers a high-intent, shopping-oriented visual discovery platform attractive to commerce advertisers, while SNAP provides strong engagement among younger users through messaging and augmented reality. Both are smaller-scale alternatives to Meta and Google in the digital advertising market, each with a distinct content and monetization niche.
PINS vs SNAP compares two differentiated, smaller-scale social platforms: one centered on shopping-intent visual discovery and the other on younger-demographic messaging and AR engagement.
Live analysis · updated 6/22/2026
PINS and SNAP are closely matched — they split the tracked metrics evenly. PINS has delivered stronger 1-year price return (-41.72% vs -43.38%), though SNAP trades at the lower forward P/E (6.35x vs 9.08x). Analyst consensus implies meaningfully more upside for SNAP (+62.76%) than for PINS (+36.89%).
Normalized 1Y performance
PINS
SNAP
Recent returns
PINS
SNAP
Analyst price targets & sentiment
PINS · 35 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.1/5.0)
Price target range
analyst low$21.00
analyst high$42.00
analyst mean$27.75
current price$20.27
+36.9% upside to analyst mean
SNAP · 36 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.7/5.0)
Price target range
analyst low$4.00
analyst high$15.00
analyst mean$7.58
current price$4.66
+62.8% upside to analyst mean
Who should consider this stock?
PINS may suit investors who:
- →Want exposure to a high commercial-intent, shopping-oriented social platform
- →Believe AI-powered visual search will drive continued monetization improvement
- →Prefer a platform with less reliance on viral, attention-driven content
SNAP may suit investors who:
- →Want exposure to strong engagement among younger social media users
- →Believe augmented reality and Snapchat+ can drive durable monetization
- →See turnaround potential in achieving more consistent profitability
Performance & AI score
| Metric | PINS | SNAP |
|---|---|---|
| AI score | 24.6 | 24.2 |
| AI rank | #3068 | #3237 |
| Latest close | $20.27 | $4.66 |
| 1M return | +7.59% | -16.04% |
| 6M return | -21.68% | -37.87% |
| 1Y return | -41.72% | -43.38% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | PINS | SNAP |
|---|---|---|
| 1Y ago | $5.83K (-41.7%) started 2025-06-18 | $5.66K (-43.4%) started 2025-06-18 |
| 5Y ago | $2.73K (-72.7%) started 2021-06-18 | $737.69 (-92.6%) started 2021-06-18 |
| 10Y ago | $8.31K (-16.9%) started 2019-04-18 | $1.9K (-81.0%) started 2017-03-02 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | PINS | SNAP |
|---|---|---|
| Market cap | $11.35B | $7.72B |
| Trailing P/E | 42.23 | N/A |
| Forward P/E | 9.08 | 6.35 |
| Price/Sales | 2.60 | 1.27 |
| EV/Revenue | 2.57 | 1.49 |
| Analyst target | $27.75 | $7.58 |
| Target upside | +36.89% | +62.76% |
Growth, profitability & risk
| Metric | PINS | SNAP |
|---|---|---|
| Revenue growth | 17.80% | 12.10% |
| Earnings growth | N/A | N/A |
| EPS growth | N/A | N/A |
| FCF margin | +24.70% | +11.04% |
| Operating margin | N/A | N/A |
| Profit margin | 7.64% | -6.72% |
| ROIC proxy | 8.87% | -18.65% |
| Return on equity | 8.87% | -18.65% |
| Dividend yield | 0.00% | 0.00% |
| Beta | 0.90 | 1.02 |
| Debt/equity | 42.27 | 201.59 |
| Current ratio | 4.23 | 3.52 |
| Quick ratio | 4.01 | 3.30 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
PINS max drawdown60.63%
SNAP max drawdown62.03%
PINS max wkly drop22.99%
SNAP max wkly drop29.28%
5Y risk snapshot
PINS max drawdown80.79%
SNAP max drawdown95.27%
PINS max wkly drop27.63%
SNAP max wkly drop47.88%
10Y risk snapshot
PINS max drawdown82.70%
SNAP max drawdown95.27%
PINS max wkly drop29.73%
SNAP max wkly drop47.88%
Performance metrics by period
| Period | Metric | PINS | SNAP |
|---|---|---|---|
| 1Y | Growth | -41.72% | -43.38% |
| CAGR | -41.74% | -43.40% | |
| Sharpe ratio | -0.92 | -0.79 | |
| Max drawdown | 60.63% | 62.03% | |
| Max daily drop | 21.76% | 17.15% | |
| Max wkly drop | 22.99% | 29.28% | |
| 5Y | Growth | -72.68% | -92.62% |
| CAGR | -22.86% | -40.63% | |
| Sharpe ratio | -0.27 | -0.35 | |
| Max drawdown | 80.79% | 95.27% | |
| Max daily drop | 23.64% | 43.08% | |
| Max wkly drop | 27.63% | 47.88% | |
| 10Y | Growth | -16.93% | -80.96% |
| CAGR | -2.55% | -16.34% | |
| Sharpe ratio | 0.19 | 0.05 | |
| Max drawdown | 82.70% | 95.27% | |
| Max daily drop | 23.64% | 43.08% | |
| Max wkly drop | 29.73% | 47.88% |
Business comparison
| Category | PINS | SNAP |
|---|---|---|
| Company | Pinterest, Inc. | Snap Inc. |
| Sector | Communication Services - Social Media | Communication Services - Social Media |
| Industry | N/A | N/A |
| Core business | Pinterest is a visual discovery and idea platform where users save and discover content related to shopping, home decor, recipes, and other lifestyle interests, monetizing primarily through shopping-oriented advertising. | Snap operates Snapchat, a multimedia messaging and content platform popular with younger users, monetizing through advertising, augmented reality features, and a Snapchat+ subscription tier. |
| Investor focus | Investors track Pinterest's monthly active user growth, average revenue per user improvement, and the platform's increasing integration of shopping and AI-powered visual search features. | Investors track Snapchat daily active user growth, average revenue per user, augmented reality and AI feature engagement, and progress toward sustained profitability. |
PINS strengths
- →High-intent, shopping-oriented user base attractive to advertisers
- →Visual discovery format differentiates from text and video-centric competitors
- →Growing international monetization narrows the gap with U.S. ad revenue per user
SNAP strengths
- →Strong engagement among younger demographics, a valuable advertiser segment
- →Pioneer in augmented reality features and camera-based social interaction
- →Growing Snapchat+ subscription revenue diversifies beyond pure advertising
Risks to watch — PINS
- →Smaller scale than larger social media competitors limits some advertiser negotiating leverage
- →User growth has been more moderate than faster-growing platforms
- →Reliant on continued innovation in shopping and AI search features to sustain engagement
Risks to watch — SNAP
- →Has historically struggled to achieve consistent GAAP profitability
- →Intense competition from Instagram, TikTok, and other platforms for younger users
- →Advertising revenue growth has been more volatile than larger social media peers
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