PINS vs SNAP Stock Comparison: AI Score, Valuation, Performance and Upside
PINS offers a high-intent, shopping-oriented visual discovery platform attractive to commerce advertisers, while SNAP provides strong engagement among younger users through messaging and augmented reality. Both are smaller-scale alternatives to Meta and Google in the digital advertising market, each with a distinct content and monetization niche.
PINS vs SNAP compares two differentiated, smaller-scale social platforms: one centered on shopping-intent visual discovery and the other on younger-demographic messaging and AR engagement.
SNAP holds the edge across 3 of 5 key metrics in this comparison. SNAP leads on both 1-year return (-20.75%) and forward P/E quality (8.14x vs 8.83x for PINS), a relatively favorable combination of momentum and valuation. SNAP leads on both revenue growth (18.90%) and operating margin (-2.64%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for PINS (+36.63%) than for SNAP (+17.31%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to a high commercial-intent, shopping-oriented social platform
- Believe AI-powered visual search will drive continued monetization improvement
- Prefer a platform with less reliance on viral, attention-driven content
- Want exposure to strong engagement among younger social media users
- Believe augmented reality and Snapchat+ can drive durable monetization
- See turnaround potential in achieving more consistent profitability
| Metric | PINS | SNAP |
|---|---|---|
| AI scorei | 25.8 | 25.4 |
| AI ranki | #2644 | #2756 |
| Latest closei | $21.22 | $5.92 |
| 1M returni | +5.78% | +5.53% |
| 3M returni | -9.16% | +11.07% |
| 6M returni | +0.28% | -3.11% |
| 1Y returni | -35.52% | -20.75% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | PINS | SNAP |
|---|---|---|
| 1Y ago | $8.24K (-17.6%) started 2025-11-05 | $7.93K (-20.7%) started 2025-11-04 |
| 5Y ago | $4.59K (-54.1%) started 2021-11-05 | $1.11K (-88.9%) started 2021-11-05 |
| 10Y ago | $8.7K (-13.0%) started 2019-04-18 | $2.42K (-75.8%) started 2017-03-02 |
Hypothetical — past performance does not guarantee future results.
| Metric | PINS | SNAP |
|---|---|---|
| Market capi | $12.02B | $10.72B |
| Trailing P/Ei | 62.41 | N/A |
| Forward P/Ei | 8.83 | 8.14 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 2.62 | 1.94 |
| Analyst targeti | $28.99 | $7.44 |
| Target upsidei | +36.63% | +17.31% |
| Metric | PINS | SNAP |
|---|---|---|
| Revenue growthi | 18.20% | 18.90% |
| Earnings growthi | N/A | N/A |
| EPS growthi | N/A | N/A |
| FCF margini | +26.26% | +11.25% |
| Operating margini | -3.46% | -2.64% |
| Profit margini | 5.46% | -4.90% |
| ROIC proxyi | 6.46% | -15.58% |
| Return on equityi | 6.46% | -15.58% |
| Dividend yieldi | N/A | 0.00% |
| Payout ratioi | 0.00% | N/A |
| Dividend growth streaki | N/A | N/A |
| Betai | 0.91 | 1.08 |
| Debt/equityi | 41.35 | 219.28 |
| Current ratioi | 3.81 | 2.94 |
| Quick ratioi | 3.62 | 2.72 |
Over the past year, PINS and SNAP have moved moderately in the same direction (correlation of 0.51), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | PINS | SNAP |
|---|---|---|---|
| 1Y | Growthi | -17.59% | -20.75% |
| CAGRi | -17.62% | -20.76% | |
| Volatilityi | 49.39% | 58.51% | |
| Sharpe ratioi | -0.24 | -0.18 | |
| Sortino ratioi | -0.32 | -0.27 | |
| Max drawdowni | 44.51% | 56.77% | |
| Current drawdowni | 23.64% | 34.87% | |
| Avg drawdowni | 21.26% | 34.49% | |
| Ulcer Indexi | 24.00% | 37.17% | |
| Max daily dropi | 16.83% | 13.37% | |
| Max wkly dropi | 22.99% | 29.28% | |
| 5Y | Growthi | -54.09% | -88.87% |
| CAGRi | -14.42% | -35.55% | |
| Volatilityi | 55.29% | 75.27% | |
| Sharpe ratioi | -0.09 | -0.26 | |
| Sortino ratioi | -0.12 | -0.35 | |
| Max drawdowni | 68.40% | 92.92% | |
| Current drawdowni | 56.51% | 89.34% | |
| Avg drawdowni | 41.52% | 76.73% | |
| Ulcer Indexi | 43.79% | 78.73% | |
| Max daily dropi | 23.64% | 43.08% | |
| Max wkly dropi | 23.80% | 47.88% | |
| 10Y | Growthi | -13.03% | -75.82% |
| CAGRi | -1.83% | -13.65% | |
| Volatilityi | 60.59% | 71.32% | |
| Sharpe ratioi | 0.20 | 0.09 | |
| Sortino ratioi | 0.29 | 0.13 | |
| Max drawdowni | 82.70% | 95.27% | |
| Current drawdowni | 76.20% | 92.88% | |
| Avg drawdowni | 53.54% | 61.42% | |
| Ulcer Indexi | 58.46% | 68.10% | |
| Max daily dropi | 23.64% | 43.08% | |
| Max wkly dropi | 29.73% | 47.88% |
| Category | PINS | SNAP |
|---|---|---|
| Company | Pinterest, Inc. | Snap Inc. |
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
| Core business | Pinterest is a visual discovery and idea platform where users save and discover content related to shopping, home decor, recipes, and other lifestyle interests, monetizing primarily through shopping-oriented advertising. | Snap operates Snapchat, a multimedia messaging and content platform popular with younger users, monetizing through advertising, augmented reality features, and a Snapchat+ subscription tier. |
| Investor focus | Investors track Pinterest's monthly active user growth, average revenue per user improvement, and the platform's increasing integration of shopping and AI-powered visual search features. | Investors track Snapchat daily active user growth, average revenue per user, augmented reality and AI feature engagement, and progress toward sustained profitability. |
- High-intent, shopping-oriented user base attractive to advertisers
- Visual discovery format differentiates from text and video-centric competitors
- Growing international monetization narrows the gap with U.S. ad revenue per user
- Strong engagement among younger demographics, a valuable advertiser segment
- Pioneer in augmented reality features and camera-based social interaction
- Growing Snapchat+ subscription revenue diversifies beyond pure advertising
- Smaller scale than larger social media competitors limits some advertiser negotiating leverage
- User growth has been more moderate than faster-growing platforms
- Reliant on continued innovation in shopping and AI search features to sustain engagement
- Has historically struggled to achieve consistent GAAP profitability
- Intense competition from Instagram, TikTok, and other platforms for younger users
- Advertising revenue growth has been more volatile than larger social media peers
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