LIVE
WIX
Wix.com Ltd. · Technology - Website Builder & Commerce
$42.49
-20.46% this month
VERSUS
⟷
COMPARE
SHOP
Shopify Inc. · Technology - E-Commerce Platform
$108.85
+7.76% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
WIX
2
SHOP
2
Comparison scoreboard
MIXED SETUPAI Score
WIX 33.0
SHOP ✓73.5
1Y Return
WIX -73.19%
SHOP ✓+2.72%
Fwd P/E
WIX ✓5.74
SHOP 46.67
Target Up.
WIX ✓+86.67%
SHOP +36.17%
Op. Margin
WIX N/A
SHOP N/A
Metrics last refreshed: 6/22/2026
Quick take
WIX vs SHOP Stock Comparison: AI Score, Valuation, Performance and Upside
WIX and SHOP (Shopify) are both web platform companies serving online businesses, but with different focuses — Wix's general website builder for individuals and small businesses starting online, versus Shopify's dedicated commerce platform optimized for merchants selling products with deep e-commerce, payments, and fulfillment capabilities. Shopify has significantly larger revenue and market cap than Wix.
WIX vs SHOP is general-purpose website building for content and small businesses (Wix) versus dedicated e-commerce platform for product-selling merchants (Shopify) — both serve the web presence market but Shopify is more deeply embedded in the financial flows of commerce, giving it higher revenue per merchant.
Live analysis · updated 6/22/2026
WIX and SHOP are closely matched — they split the tracked metrics evenly. SHOP has delivered stronger 1-year price return (+2.72% vs -73.19%), though WIX trades at the lower forward P/E (5.74x vs 46.67x). Analyst consensus implies meaningfully more upside for WIX (+86.67%) than for SHOP (+36.17%).
Normalized 1Y performance
WIX
SHOP
Recent returns
WIX
SHOP
Analyst price targets & sentiment
WIX · 19 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$45.00
analyst high$135.00
analyst mean$79.32
current price$42.49
+86.7% upside to analyst mean
SHOP · 45 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$105.00
analyst high$200.00
analyst mean$148.22
current price$108.85
+36.2% upside to analyst mean
Who should consider this stock?
WIX may suit investors who:
- →Want exposure to the website builder market with Wix's massive installed base and expansion into payments, bookings, and business management tools
- →Value Wix's freemium model and brand awareness as generators of a large top-of-funnel for converting businesses as they grow
- →See Wix's evolution from website builder to business platform (adding CRM, marketing, payments) as a path to higher average revenue per user
SHOP may suit investors who:
- →Want the dominant e-commerce platform powering independent DTC brands with payments processing, fulfillment, and merchant services creating per-GMV revenue tied to the growth of online retail
- →Value Shopify's ecosystem lock-in through its app marketplace, partner network, and deep integration into merchant operations as a powerful competitive moat
- →See Shopify's upmarket move to Plus (enterprise) and international expansion as incremental growth catalysts on top of existing SMB merchant base
Performance & AI score
| Metric | WIX | SHOP |
|---|---|---|
| AI score | 33.0 | 73.5 |
| AI rank | #1991 | #28 |
| Latest close | $42.49 | $108.85 |
| 1M return | -20.46% | +7.76% |
| 6M return | -59.16% | -32.70% |
| 1Y return | -73.19% | +2.72% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | WIX | SHOP |
|---|---|---|
| 1Y ago | $2.68K (-73.2%) started 2025-06-18 | $10.27K (+2.7%) started 2025-06-18 |
| 5Y ago | $1.42K (-85.8%) started 2021-06-18 | $7.42K (-25.8%) started 2021-06-18 |
| 10Y ago | $15.31K (+53.1%) started 2016-06-20 | $365.64K (+3556.4%) started 2016-06-20 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | WIX | SHOP |
|---|---|---|
| Market cap | $1.78B | $141.25B |
| Trailing P/E | N/A | 106.72 |
| Forward P/E | 5.74 | 46.67 |
| Price/Sales | 0.86 | 11.42 |
| EV/Revenue | 0.65 | 10.97 |
| Analyst target | $79.32 | $148.22 |
| Target upside | +86.67% | +36.17% |
Growth, profitability & risk
| Metric | WIX | SHOP |
|---|---|---|
| Revenue growth | 14.30% | 34.30% |
| Earnings growth | N/A | N/A |
| EPS growth | N/A | N/A |
| FCF margin | +23.59% | +10.16% |
| Operating margin | N/A | N/A |
| Profit margin | -1.97% | 10.77% |
| ROIC proxy | N/A | 11.31% |
| Return on equity | N/A | 11.31% |
| Dividend yield | 0.00% | 0.00% |
| Beta | 0.90 | 2.59 |
| Debt/equity | N/A | 1.43 |
| Current ratio | 1.71 | 6.20 |
| Quick ratio | 1.65 | 4.53 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
WIX max drawdown77.18%
SHOP max drawdown46.71%
WIX max wkly drop34.39%
SHOP max wkly drop22.56%
5Y risk snapshot
WIX max drawdown86.21%
SHOP max drawdown84.82%
WIX max wkly drop34.39%
SHOP max wkly drop34.38%
10Y risk snapshot
WIX max drawdown88.09%
SHOP max drawdown84.82%
WIX max wkly drop34.39%
SHOP max wkly drop34.38%
Performance metrics by period
| Period | Metric | WIX | SHOP |
|---|---|---|---|
| 1Y | Growth | -73.19% | +2.72% |
| CAGR | -73.22% | +2.72% | |
| Sharpe ratio | -1.71 | 0.25 | |
| Max drawdown | 77.18% | 46.71% | |
| Max daily drop | 27.10% | 15.62% | |
| Max wkly drop | 34.39% | 22.56% | |
| 5Y | Growth | -85.82% | -25.79% |
| CAGR | -32.35% | -5.79% | |
| Sharpe ratio | -0.45 | 0.16 | |
| Max drawdown | 86.21% | 84.82% | |
| Max daily drop | 27.10% | 18.59% | |
| Max wkly drop | 34.39% | 34.38% | |
| 10Y | Growth | +53.06% | +3556.37% |
| CAGR | +4.35% | +43.35% | |
| Sharpe ratio | 0.27 | 0.83 | |
| Max drawdown | 88.09% | 84.82% | |
| Max daily drop | 27.10% | 18.59% | |
| Max wkly drop | 34.39% | 34.38% |
Business comparison
| Category | WIX | SHOP |
|---|---|---|
| Company | Wix.com Ltd. | Shopify Inc. |
| Sector | Technology - Website Builder & Commerce | Technology - E-Commerce Platform |
| Industry | N/A | N/A |
| Core business | Wix is a cloud-based web development platform that enables individuals and small businesses to create professional websites through its intuitive drag-and-drop builder — offering templates, e-commerce, SEO, marketing, and business management tools from a single platform. | Shopify is the leading global commerce platform for merchants — providing the storefront, payment processing (Shopify Payments), inventory management, fulfillment, marketing, and analytics tools that enable businesses from independent retailers to enterprise brands to sell online and in-store. |
| Investor focus | Investors track Wix's revenue growth, net revenue retention, freemium-to-paid conversion, premium subscriptions count, and the evolution of Wix's e-commerce and business services revenue mix versus pure website subscriptions. | Investors track Shopify's merchant solutions revenue (payment processing, shipping, capital), subscription revenue (merchant plan fees), gross merchandise volume (GMV) growth, and the evolution of operating leverage as Shopify scales its platform infrastructure. |
WIX strengths
- →Largest website builder platform globally by user count — tens of millions of websites built on Wix represent a very large installed base with switching costs from embedded content, SEO, and customization
- →Freemium model (free basic Wix sites with paid premium upgrades) creates a massive top-of-funnel for converting businesses to paid subscriptions as they grow
- →Expansion into payments, bookings, and business management tools creates higher revenue per user opportunity beyond website subscriptions
SHOP strengths
- →Dominant e-commerce platform for DTC (direct-to-consumer) brands — Shopify has become the default choice for brands launching online stores, creating powerful network effects with developers, agencies, and app partners
- →Shopify Payments (powered by Stripe) captures a larger share of merchant value — each payment processed generates revenue beyond the subscription fee, creating per-transaction income tied to GMV growth
- →Merchant ecosystem of apps, partners, and developers creates a platform moat — thousands of third-party apps integrate with Shopify, making it more functional and harder for merchants to leave
Risks to watch — WIX
- →Wix's freemium model means a very large proportion of Wix users never convert to paid — monetization efficiency is a persistent strategic challenge
- →Competition from Squarespace, WordPress.com, and increasingly Shopify (which has added general website building features) creates pressure on Wix's positioning
- →Small business customer base is more economically sensitive than enterprise customers — small business spending on website tools can be cut quickly in recessions
Risks to watch — SHOP
- →Shopify divested its fulfillment network in 2023 (sold to Flexport) after investing billions — the strategic pivot away from physical logistics reduces capital intensity but acknowledges limits to vertical integration
- →Competition from Amazon (Marketplace as an alternative to independent DTC stores) and BigCommerce (enterprise alternative) for different merchant segments
- →Enterprise Shopify Plus growth is key for revenue expansion — moving upmarket from SMBs to enterprise brands is the next phase but faces competition from Salesforce Commerce Cloud and other enterprise platforms
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