LIVE
MELI
MercadoLibre, Inc. · Technology
$1,635.15
+2.53% this month
VERSUS
⟷
COMPARE
CPNG
Coupang, Inc. · Technology
$18.00
+17.96% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
MELI
3
CPNG
1
Comparison scoreboard
MELI LEADS 3/5AI Score
MELI ✓62.8
CPNG 24.9
1Y Return
MELI ✓-31.95%
CPNG -36.62%
Fwd P/E
MELI ✓27.19
CPNG 61.72
Target Up.
MELI +39.47%
CPNG ✓+45.37%
Op. Margin
MELI 6.91%
CPNG N/A
Metrics last refreshed: 6/20/2026
Quick take
MELI vs CPNG Stock Comparison: AI Score, Valuation, Performance and Upside
MercadoLibre and Coupang are both dominant e-commerce leaders in their respective emerging and developed market regions, but with very different growth trajectories and opportunities. MercadoLibre is in early-to-mid stage penetration of Latin America with decades of runway across marketplace and fintech. Coupang is a more mature Korean e-commerce leader seeking international expansion after dominating a smaller domestic market. MercadoLibre has more total addressable market; Coupang has more operational polish.
MELI vs CPNG is the Latin America e-commerce and fintech platform leader with 50M+ fintech users and decades of LatAm penetration growth runway across 18+ underpenetrated countries (MercadoLibre) versus South Korea's dominant rocket-delivery e-commerce company with exceptional domestic penetration seeking international expansion into Taiwan and Japan (Coupang) — large underpenetrated market fintech flywheel vs high-density market saturation with international growth optionality.
Live analysis · updated 6/20/2026
MELI holds the edge across 3 of 5 key metrics in this comparison. MELI leads on both 1-year return (-31.95%) and forward P/E (27.19x vs 61.72x for CPNG), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for CPNG (+45.37%) than for MELI (+39.47%).
Normalized 1Y performance
MELI
CPNG
Recent returns
MELI
CPNG
Analyst price targets & sentiment
MELI · 25 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$1,868.21
analyst high$3,200.00
analyst mean$2,216.96
current price$1,635.15
+39.5% upside to analyst mean
CPNG · 18 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.9/5.0)
Price target range
analyst low$12.00
analyst high$36.00
analyst mean$26.17
current price$18.00
+45.4% upside to analyst mean
Who should consider this stock?
MELI may suit investors who:
- →prefer Latin America's dominant e-commerce and fintech platform with 50M+ fintech users and two decades of growth runway in underpenetrated LatAm markets
- →value MercadoLibre's marketplace-fintech flywheel — payment data enabling credit underwriting, logistics data enabling seller services, creating compounding ecosystem effects
- →want emerging market technology exposure to Latin America's 650M+ consumers with rising middle class and rapidly growing digital payment adoption
- →are comfortable with LatAm currency risk and FX translation headwinds from Argentine peso inflation, Amazon Mexico/Brazil competitive expansion, and fintech credit cycle risk
CPNG may suit investors who:
- →prefer the Korean e-commerce leader with deeply loyal Rocket Delivery customers and strong margin improvement trajectory from logistics scale efficiency
- →value Coupang's maturation into profitability after years of logistics investment — margin expansion as the largest Korean e-commerce platform reaches operational scale
- →want developed market Asian e-commerce exposure with international expansion optionality in Taiwan and Japan markets where Coupang is applying its Rocket Delivery model
- →are comfortable with Korean domestic market saturation limiting domestic growth, international expansion execution risk in new markets, and logistics capital intensity
Performance & AI score
| Metric | MELI | CPNG |
|---|---|---|
| AI score | 62.8 | 24.9 |
| AI rank | #88 | #2958 |
| Latest close | $1,635.15 | $18.00 |
| 1M return | +2.53% | +17.96% |
| 6M return | -14.67% | -20.77% |
| 1Y return | -31.95% | -36.62% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | MELI | CPNG |
|---|---|---|
| 1Y ago | $6.81K (-31.9%) started 2025-06-18 | $6.34K (-36.6%) started 2025-06-18 |
| 5Y ago | $11.14K (+11.4%) started 2021-06-18 | $4.57K (-54.3%) started 2021-06-18 |
| 10Y ago | $121.04K (+1110.4%) started 2016-06-20 | $3.65K (-63.5%) started 2021-03-11 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | MELI | CPNG |
|---|---|---|
| Market cap | $80.59B | $32.31B |
| Trailing P/E | 42.02 | N/A |
| Forward P/E | 27.19 | 61.72 |
| Price/Sales | 5.62 | 0.92 |
| EV/Revenue | 2.75 | 0.90 |
| Analyst target | $2,216.96 | $26.17 |
| Target upside | +39.47% | +45.37% |
Growth, profitability & risk
| Metric | MELI | CPNG |
|---|---|---|
| Revenue growth | 49.00% | 7.50% |
| Earnings growth | -15.60% | N/A |
| EPS growth | -15.60% | N/A |
| FCF margin | -12.91% | +0.69% |
| Operating margin | 6.91% | N/A |
| Profit margin | 6.04% | -0.47% |
| ROIC proxy | 31.26% | -3.99% |
| Return on equity | 31.26% | -3.99% |
| Dividend yield | N/A | 0.00% |
| Beta | 1.35 | 1.12 |
| Debt/equity | 169.98 | 137.30 |
| Current ratio | 1.16 | 0.97 |
| Quick ratio | 0.44 | 0.69 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
MELI max drawdown40.82%
CPNG max drawdown54.91%
MELI max wkly drop15.16%
CPNG max wkly drop23.41%
5Y risk snapshot
MELI max drawdown68.64%
CPNG max drawdown79.01%
MELI max wkly drop33.57%
CPNG max wkly drop32.73%
10Y risk snapshot
MELI max drawdown69.12%
CPNG max drawdown81.47%
MELI max wkly drop33.57%
CPNG max wkly drop32.73%
Performance metrics by period
| Period | Metric | MELI | CPNG |
|---|---|---|---|
| 1Y | Growth | -31.95% | -36.62% |
| CAGR | -31.96% | -36.64% | |
| Sharpe ratio | -0.89 | -0.89 | |
| Max drawdown | 40.82% | 54.91% | |
| Max daily drop | 12.70% | 13.82% | |
| Max wkly drop | 15.16% | 23.41% | |
| 5Y | Growth | +11.38% | -54.33% |
| CAGR | +2.18% | -14.51% | |
| Sharpe ratio | 0.20 | -0.12 | |
| Max drawdown | 68.64% | 79.01% | |
| Max daily drop | 16.88% | 22.34% | |
| Max wkly drop | 33.57% | 32.73% | |
| 10Y | Growth | +1110.42% | -63.45% |
| CAGR | +28.34% | -17.39% | |
| Sharpe ratio | 0.66 | -0.18 | |
| Max drawdown | 69.12% | 81.47% | |
| Max daily drop | 16.88% | 22.34% | |
| Max wkly drop | 33.57% | 32.73% |
Business comparison
| Category | MELI | CPNG |
|---|---|---|
| Company | MercadoLibre, Inc. | Coupang, Inc. |
| Sector | Consumer Cyclical | Technology |
| Industry | Internet Retail | N/A |
| Core business | MercadoLibre is the dominant e-commerce and fintech platform across Latin America — operating in 18+ countries including Brazil, Mexico, Argentina, and Colombia. MercadoLibre's marketplace (Mercado Libre) is the largest e-commerce platform in Latin America. MercadoPago is a digital payments and fintech business serving both Mercado Libre sellers/buyers and off-marketplace merchants — comparable to PayPal plus Venmo plus Square for Latin America. MercadoLibre's logistics arm (MLOG/Mercado Envios) provides last-mile fulfillment. The fintech business now generates nearly 50% of net revenue. | Coupang is South Korea's dominant e-commerce company and one of the fastest-growing major e-commerce platforms globally. Coupang's 'Rocket Delivery' promises next-day or same-day delivery on millions of items — built on a company-owned logistics network of fulfillment centers across Korea. Coupang operates like a Korean Amazon — self-operated inventory + logistics, grocery delivery (Coupang Eats), streaming (Coupang Play), and a growing international expansion into Taiwan and Japan. |
| Investor focus | Investors track unique active buyers, gross merchandise volume (GMV), MercadoPago total payment volume (TPV), and fintech revenue as the highest-growth segment. | Investors track Korean active customer count and spend per customer, gross profit margin expansion, and international expansion in Taiwan and other markets. |
MELI strengths
- →Latin America fintech dominance: MercadoPago is the largest digital payment network in Latin America — serving 50M+ fintech users with digital accounts, credit, and payments beyond Mercado Libre's marketplace
- →Marketplace and fintech flywheel: MercadoPago payments create data enabling MELI to underwrite credit to sellers and buyers — expanding total addressable market beyond marketplace commerce
- →First-mover advantage in underpenetrated market: e-commerce penetration in Latin America is still well below North America and Asia — MercadoLibre has decades of growth runway
CPNG strengths
- →Korean e-commerce dominance: Coupang has 30M+ active customers in South Korea — a country of 52M people — penetrating the Korean consumer market at Amazon-like depth
- →Rocket Delivery creates exceptional customer loyalty: next-day/same-day delivery from owned logistics creates customer retention that marketplace competitors cannot easily replicate
- →Margin expansion trajectory: Coupang has been significantly improving gross margins as its logistics scale reduces per-unit delivery costs
Risks to watch — MELI
- →Currency risk: Latin America's multiple currencies including Argentine peso hyperinflation, Brazilian real, and Mexican peso create FX translation headwinds
- →Competition from Sea Limited and Shopee in some LatAm markets, plus Amazon Brazil/Mexico expanding aggressively into MercadoLibre's core markets
- →Credit risk in LatAm consumer lending: MercadoLibre's fintech credit portfolio serves consumers with limited credit history — credit quality in economic downturns is a watched risk
Risks to watch — CPNG
- →Korean market saturation: with 30M+ customers in Korea, Coupang's domestic growth is maturing — international expansion (Taiwan, Japan) carries higher execution risk than domestic Korean operations
- →Korea competition from Naver Shopping, Kakao, and international players — Coupang defends Korean dominance against multiple digital commerce alternatives
- →Logistics infrastructure investment requires significant capital — Coupang builds its own warehouses and employs its own delivery drivers, creating higher capital intensity vs marketplace models
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