LIVE
WIX
Wix.com Ltd. · Technology
$52.32
+13.96% this month
VERSUS
⟷
COMPARE
SHOP
Shopify Inc. · Technology
$125.25
+15.72% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
WIX
2
SHOP
2
Comparison scoreboard
MIXED SETUPAI Score
WIX 32.9
SHOP ✓73.3
1Y Return
WIX -65.03%
SHOP ✓+7.29%
Fwd P/E
WIX ✓7.13
SHOP 53.75
Target Up.
WIX ✓+50.29%
SHOP +18.91%
Op. Margin
WIX N/A
SHOP N/A
Metrics last refreshed: 7/14/2026
Quick take
WIX vs SHOP: Wix vs Shopify Stock Comparison: AI Score, Valuation, Performance and Upside
Wix is an SMB website builder pivoting toward e-commerce and business services, while Shopify is the dominant all-in-one commerce platform that has become essential infrastructure for the global independent merchant ecosystem. Shopify is the stronger commerce platform; Wix is an SMB website creator with e-commerce ambitions at a lower valuation.
WIX vs SHOP is SMB website creation expanding into e-commerce versus the world's leading independent commerce platform — Wix wins if business services and e-commerce transaction revenue scale within its massive SMB website base; Shopify wins if GMV growth and merchant solutions attach sustain its commerce platform leadership.
Live analysis · updated 7/14/2026
WIX and SHOP are closely matched — they split the tracked metrics evenly. SHOP has delivered stronger 1-year price return (+7.29% vs -65.03%), though WIX has the better forward P/E setup (7.13x vs 53.75x for SHOP). Analyst consensus implies meaningfully more upside for WIX (+50.29%) than for SHOP (+18.91%).
Normalized 1Y performance
WIX
SHOP
Recent returns
WIX
SHOP
Analyst price targets & sentiment
WIX · 19 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$45.00
analyst high$135.00
analyst mean$78.63
current price$52.32
+50.3% upside to analyst mean
SHOP · 45 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$105.00
analyst high$200.00
analyst mean$148.93
current price$125.25
+18.9% upside to analyst mean
Who should consider this stock?
WIX may suit investors who:
- →want SMB web platform exposure with e-commerce and business services revenue expansion
- →prefer Wix's lower valuation multiple relative to Shopify's premium GMV-based pricing
- →value Wix's strong FCF generation as evidence of sustainable SMB subscription pricing power
- →believe Wix can close the e-commerce capability gap with Shopify within its existing user base
SHOP may suit investors who:
- →prefer the world's dominant independent merchant commerce platform at scale
- →value Shopify's merchant solutions ecosystem that creates revenue leverage as GMV grows
- →believe Shopify's brand, app ecosystem, and multi-channel capabilities create durable competitive advantages
- →are comfortable paying a premium multiple for Shopify's long-term commerce infrastructure opportunity
Performance & AI score
| Metric | WIX | SHOP |
|---|---|---|
| AI score | 32.9 | 73.3 |
| AI rank | #2056 | #28 |
| Latest close | $52.32 | $125.25 |
| 1M return | +13.96% | +15.72% |
| 6M return | -43.16% | -25.42% |
| 1Y return | -65.03% | +7.29% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | WIX | SHOP |
|---|---|---|
| 1Y ago | $3.5K (-65.0%) started 2025-07-14 | $10.73K (+7.3%) started 2025-07-14 |
| 5Y ago | $1.86K (-81.4%) started 2021-07-14 | $8.56K (-14.4%) started 2021-07-14 |
| 10Y ago | $16.84K (+68.4%) started 2016-07-14 | $390.19K (+3801.9%) started 2016-07-14 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | WIX | SHOP |
|---|---|---|
| Market cap | $2.19B | $162.53B |
| Trailing P/E | N/A | 122.79 |
| Forward P/E | 7.13 | 53.75 |
| Price/Sales | 1.06 | 13.14 |
| EV/Revenue | 0.85 | 12.64 |
| Analyst target | $78.63 | $148.93 |
| Target upside | +50.29% | +18.91% |
Growth, profitability & risk
| Metric | WIX | SHOP |
|---|---|---|
| Revenue growth | 14.30% | 34.30% |
| Earnings growth | N/A | N/A |
| EPS growth | N/A | N/A |
| FCF margin | +23.59% | +10.16% |
| Operating margin | N/A | N/A |
| Profit margin | -1.97% | 10.77% |
| ROIC proxy | N/A | 11.31% |
| Return on equity | N/A | 11.31% |
| Dividend yield | 0.00% | 0.00% |
| Beta | 0.92 | 2.58 |
| Debt/equity | N/A | 1.43 |
| Current ratio | 1.71 | 6.20 |
| Quick ratio | 1.65 | 4.53 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
WIX max drawdown78.06%
SHOP max drawdown46.71%
WIX max wkly drop34.39%
SHOP max wkly drop22.56%
5Y risk snapshot
WIX max drawdown86.73%
SHOP max drawdown84.82%
WIX max wkly drop34.39%
SHOP max wkly drop34.38%
10Y risk snapshot
WIX max drawdown88.55%
SHOP max drawdown84.82%
WIX max wkly drop34.39%
SHOP max wkly drop34.38%
Performance metrics by period
| Period | Metric | WIX | SHOP |
|---|---|---|---|
| 1Y | Growth | -65.03% | +7.29% |
| CAGR | -65.05% | +7.29% | |
| Sharpe ratio | -1.26 | 0.33 | |
| Max drawdown | 78.06% | 46.71% | |
| Max daily drop | 27.10% | 15.62% | |
| Max wkly drop | 34.39% | 22.56% | |
| 5Y | Growth | -81.40% | -14.39% |
| CAGR | -28.57% | -3.06% | |
| Sharpe ratio | -0.35 | 0.21 | |
| Max drawdown | 86.73% | 84.82% | |
| Max daily drop | 27.10% | 18.59% | |
| Max wkly drop | 34.39% | 34.38% | |
| 10Y | Growth | +68.39% | +3801.87% |
| CAGR | +5.35% | +44.26% | |
| Sharpe ratio | 0.29 | 0.84 | |
| Max drawdown | 88.55% | 84.82% | |
| Max daily drop | 27.10% | 18.59% | |
| Max wkly drop | 34.39% | 34.38% |
Business comparison
| Category | WIX | SHOP |
|---|---|---|
| Company | Wix.com Ltd. | Shopify Inc. |
| Sector | Technology | Technology |
| Industry | N/A | N/A |
| Core business | Cloud-based website creation platform for individuals and small businesses. Wix earns subscription revenue from business plans and transaction fees from its e-commerce, payments, and booking services. Wix competes with Squarespace and Weebly for SMB website creation. | Global commerce platform enabling merchants of all sizes to create online stores, manage inventory, process payments (Shopify Payments), and sell across channels including social media, physical retail, and marketplaces. Shopify's merchant solutions include fulfillment, lending, and shipping. |
| Investor focus | Premium subscription growth, revenue per user expansion from e-commerce and business services, and free cash flow generation. | Gross merchandise volume (GMV) growth, merchant solutions attachment (Payments, Fulfillment, Capital), monthly recurring revenue from subscriptions, and operating leverage improvement. |
WIX strengths
- →Wix's intuitive drag-and-drop builder lowers the barrier to website creation for non-technical SMB owners
- →Wix Payments, Wix Bookings, and Wix Stores expand monetization beyond subscription fees into transaction-based revenue
- →Strong FCF generation demonstrates pricing power and scalable business model among SMB web platform companies
SHOP strengths
- →Shopify is the dominant all-in-one commerce platform for independent merchants and DTC brands globally
- →Merchant Solutions revenue (Payments, Fulfillment, Capital) scales with GMV — creating a business that grows automatically as merchants succeed
- →Shopify's ecosystem of 10,000+ apps and partners creates lock-in by embedding essential business tools within the Shopify platform
Risks to watch — WIX
- →Shopify directly competes in the e-commerce functionality that increasingly drives Wix adoption by merchants
- →Squarespace and GoDaddy's Website Builder compete for the same SMB website creation market
- →Wix's free tier is a customer acquisition tool but conversion rates to premium plans are the key metric
Risks to watch — SHOP
- →Amazon competes for Shopify's merchants through Marketplace and Buy with Prime integration
- →Shopify's fulfillment network buildout has been costly and challenging to execute profitably
- →Enterprise market (Shopify Plus) requires execution against Salesforce Commerce Cloud and Adobe Commerce
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