HUBS vs INTU Comparison: AI Score, Valuation, Performance and Upside
Compare HubSpot's marketing and sales automation focus against Intuit's small-business accounting and tax software suite.
Use this HubSpot vs Intuit comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
INTU holds the edge across 4 of 5 key metrics in this comparison. HUBS has delivered stronger 1-year price return (-47.62% vs -50.25%), though INTU has the better forward P/E setup (12.96x vs 15.70x for HUBS). On fundamentals, HUBS is growing revenue faster (19.80%), while INTU maintains the higher operating margin (17.64%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for INTU (+18.26%) than for HUBS (-7.67%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | HUBS | INTU |
|---|---|---|
| AI scorei | 42.7 | 49.1 |
| AI ranki | #896 | #564 |
| Latest closei | $247.60 | $332.70 |
| 1M returni | -1.04% | +1.45% |
| 6M returni | -15.05% | -28.73% |
| 1Y returni | -47.62% | -50.25% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | HUBS | INTU |
|---|---|---|
| 1Y ago | $5.33K (-46.7%) started 2025-09-04 | $4.98K (-50.2%) started 2025-09-04 |
| 5Y ago | $3.6K (-64.0%) started 2021-09-07 | $6.23K (-37.7%) started 2021-09-07 |
| 10Y ago | $43.1K (+331.0%) started 2016-09-06 | $34.2K (+242.0%) started 2016-09-06 |
Hypothetical — past performance does not guarantee future results.
| Metric | HUBS | INTU |
|---|---|---|
| Market capi | $13.34B | $97.94B |
| Trailing P/Ei | 92.44 | 21.14 |
| Forward P/Ei | 15.70 | 12.96 |
| Price/Salesi | 11.26 | 11.84 |
| EV/Revenuei | 3.45 | 4.59 |
| Analyst targeti | $240.69 | $423.46 |
| Target upsidei | -7.67% | +18.26% |
| Metric | HUBS | INTU |
|---|---|---|
| Revenue growthi | 19.80% | 13.70% |
| Earnings growthi | 968.10% | -0.80% |
| EPS growthi | +968.10% | -0.80% |
| FCF margini | +19.33% | +30.02% |
| Operating margini | 4.87% | 17.64% |
| Profit margini | 4.26% | 21.29% |
| ROIC proxyi | 7.89% | 23.60% |
| Return on equityi | 7.89% | 23.60% |
| Dividend yieldi | N/A | 1.54% |
| Betai | 1.17 | 0.96 |
| Debt/equityi | 14.30 | 43.89 |
| Current ratioi | 1.38 | 1.51 |
| Quick ratioi | 1.11 | 0.78 |
Over the past year, HUBS and INTU have moved moderately in the same direction (correlation of 0.66), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | HUBS | INTU |
|---|---|---|---|
| 1Y | Growthi | -46.67% | -50.22% |
| CAGRi | -46.72% | -50.27% | |
| Volatilityi | 72.42% | 48.34% | |
| Sharpe ratioi | -0.56 | -1.28 | |
| Sortino ratioi | -0.75 | -1.61 | |
| Max drawdowni | 67.44% | 63.67% | |
| Current drawdowni | 52.66% | 52.61% | |
| Avg drawdowni | 41.79% | 31.80% | |
| Ulcer Indexi | 46.40% | 38.53% | |
| Max daily dropi | 19.10% | 20.02% | |
| Max wkly dropi | 27.02% | 24.51% | |
| 5Y | Growthi | -63.96% | -39.20% |
| CAGRi | -18.49% | -9.49% | |
| Volatilityi | 57.28% | 38.72% | |
| Sharpe ratioi | -0.15 | -0.18 | |
| Sortino ratioi | -0.21 | -0.24 | |
| Max drawdowni | 80.02% | 68.41% | |
| Current drawdowni | 70.94% | 58.79% | |
| Avg drawdowni | 44.15% | 24.78% | |
| Ulcer Indexi | 48.22% | 30.45% | |
| Max daily dropi | 19.10% | 20.02% | |
| Max wkly dropi | 27.02% | 24.51% | |
| 10Y | Growthi | +330.98% | +219.33% |
| CAGRi | +15.74% | +12.32% | |
| Volatilityi | 51.98% | 34.58% | |
| Sharpe ratioi | 0.46 | 0.38 | |
| Sortino ratioi | 0.65 | 0.54 | |
| Max drawdowni | 80.02% | 68.41% | |
| Current drawdowni | 70.94% | 58.79% | |
| Avg drawdowni | 26.47% | 14.53% | |
| Ulcer Indexi | 35.16% | 22.00% | |
| Max daily dropi | 19.10% | 20.02% | |
| Max wkly dropi | 28.86% | 24.51% |
| Category | HUBS | INTU |
|---|---|---|
| Company | HUBS | INTU |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. | Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. |
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