HUBS vs ASAN Comparison: AI Score, Valuation, Performance and Upside
Compare HubSpot's customer-facing marketing and sales platform against Asana's internal work management focus.
Use this HubSpot vs Asana comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
HUBS holds the edge across 3 of 5 key metrics in this comparison. ASAN has delivered stronger 1-year price return (-39.78% vs -47.62%), though HUBS has the better forward P/E setup (15.70x vs 20.90x for ASAN). HUBS leads on both revenue growth (19.80%) and operating margin (4.87%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: -7.67% for HUBS and -5.70% for ASAN.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | HUBS | ASAN |
|---|---|---|
| AI scorei | 42.7 | 23.9 |
| AI ranki | #896 | #3535 |
| Latest closei | $247.60 | $8.81 |
| 1M returni | -1.04% | -0.79% |
| 6M returni | -15.05% | +11.38% |
| 1Y returni | -47.62% | -39.78% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | HUBS | ASAN |
|---|---|---|
| 1Y ago | $5.33K (-46.7%) started 2025-09-04 | $6.02K (-39.8%) started 2025-09-04 |
| 5Y ago | $3.6K (-64.0%) started 2021-09-07 | $931.98 (-90.7%) started 2021-09-07 |
| 10Y ago | $43.1K (+331.0%) started 2016-09-06 | $3.06K (-69.4%) started 2020-09-30 |
Hypothetical — past performance does not guarantee future results.
| Metric | HUBS | ASAN |
|---|---|---|
| Market capi | $13.34B | $2.27B |
| Trailing P/Ei | 92.44 | N/A |
| Forward P/Ei | 15.70 | 20.90 |
| Price/Salesi | 11.26 | N/A |
| EV/Revenuei | 3.45 | 2.58 |
| Analyst targeti | $240.69 | $9.27 |
| Target upsidei | -7.67% | -5.70% |
| Metric | HUBS | ASAN |
|---|---|---|
| Revenue growthi | 19.80% | 9.50% |
| Earnings growthi | 968.10% | N/A |
| EPS growthi | +968.10% | N/A |
| FCF margini | +19.33% | +23.39% |
| Operating margini | 4.87% | -7.43% |
| Profit margini | 4.26% | -20.21% |
| ROIC proxyi | 7.89% | -87.55% |
| Return on equityi | 7.89% | -87.55% |
| Dividend yieldi | N/A | N/A |
| Betai | 1.17 | 0.92 |
| Debt/equityi | 14.30 | 181.22 |
| Current ratioi | 1.38 | 1.15 |
| Quick ratioi | 1.11 | 1.04 |
Over the past year, HUBS and ASAN have moved strongly in the same direction (correlation of 0.73), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | HUBS | ASAN |
|---|---|---|---|
| 1Y | Growthi | -46.67% | -39.78% |
| CAGRi | -46.72% | -39.80% | |
| Volatilityi | 72.42% | 65.00% | |
| Sharpe ratioi | -0.56 | -0.53 | |
| Sortino ratioi | -0.75 | -0.77 | |
| Max drawdowni | 67.44% | 64.06% | |
| Current drawdowni | 52.66% | 42.00% | |
| Avg drawdowni | 41.79% | 34.71% | |
| Ulcer Indexi | 46.40% | 40.61% | |
| Max daily dropi | 19.10% | 12.69% | |
| Max wkly dropi | 27.02% | 18.73% | |
| 5Y | Growthi | -63.96% | -90.68% |
| CAGRi | -18.49% | -37.84% | |
| Volatilityi | 57.28% | 79.25% | |
| Sharpe ratioi | -0.15 | -0.26 | |
| Sortino ratioi | -0.21 | -0.38 | |
| Max drawdowni | 80.02% | 96.17% | |
| Current drawdowni | 70.94% | 93.83% | |
| Avg drawdowni | 44.15% | 82.82% | |
| Ulcer Indexi | 48.22% | 84.97% | |
| Max daily dropi | 19.10% | 26.40% | |
| Max wkly dropi | 27.02% | 39.53% | |
| 10Y | Growthi | +330.98% | -69.41% |
| CAGRi | +15.74% | -18.11% | |
| Volatilityi | 51.98% | 76.72% | |
| Sharpe ratioi | 0.46 | 0.06 | |
| Sortino ratioi | 0.65 | 0.09 | |
| Max drawdowni | 80.02% | 96.17% | |
| Current drawdowni | 70.94% | 93.83% | |
| Avg drawdowni | 26.47% | 71.55% | |
| Ulcer Indexi | 35.16% | 78.21% | |
| Max daily dropi | 19.10% | 26.40% | |
| Max wkly dropi | 28.86% | 39.53% |
| Category | HUBS | ASAN |
|---|---|---|
| Company | HUBS | ASAN |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. | Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. |
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