ASAN vs CRM Comparison: AI Score, Valuation, Performance and Upside
Compare Asana's smaller work management platform against Salesforce's scale across CRM, data, and AI products.
Use this Asana vs Salesforce comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
CRM holds the edge across 4 of 5 key metrics in this comparison. CRM leads on both 1-year return (-3.14%) and forward P/E quality (16.19x vs 19.29x for ASAN), a relatively favorable combination of momentum and valuation. CRM leads on both revenue growth (10.80%) and operating margin (21.38%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for ASAN (+14.90%) than for CRM (+2.56%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | ASAN | CRM |
|---|---|---|
| AI scorei | 24.1 | 48.4 |
| AI ranki | #3508 | #405 |
| Latest closei | $12.02 | $248.57 |
| 1M returni | +26.93% | +4.63% |
| 3M returni | +75.22% | +51.88% |
| 6M returni | +88.11% | +39.52% |
| 1Y returni | -17.90% | -3.14% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | ASAN | CRM |
|---|---|---|
| 1Y ago | $8.21K (-17.9%) started 2025-10-23 | $9.75K (-2.5%) started 2025-10-23 |
| 5Y ago | $882.33 (-91.2%) started 2021-10-25 | $8.58K (-14.2%) started 2021-10-25 |
| 10Y ago | $4.17K (-58.3%) started 2020-09-30 | $33.6K (+236.0%) started 2016-10-24 |
Hypothetical — past performance does not guarantee future results.
| Metric | ASAN | CRM |
|---|---|---|
| Market capi | $2.01B | $210.69B |
| Trailing P/Ei | N/A | 23.42 |
| Forward P/Ei | 19.29 | 16.19 |
| Price/Salesi | N/A | 6.80 |
| EV/Revenuei | 2.33 | 5.50 |
| Analyst targeti | $10.08 | $262.54 |
| Target upsidei | +14.90% | +2.56% |
| Metric | ASAN | CRM |
|---|---|---|
| Revenue growthi | 9.90% | 10.80% |
| Earnings growthi | N/A | 118.90% |
| EPS growthi | N/A | +118.90% |
| FCF margini | +23.79% | +40.36% |
| Operating margini | -19.05% | 21.38% |
| Profit margini | -18.63% | 21.99% |
| ROIC proxyi | -93.80% | 19.38% |
| Return on equityi | -93.80% | 19.38% |
| Dividend yieldi | N/A | 0.69% |
| Payout ratioi | N/A | 15.66% |
| Dividend growth streaki | N/A | No increase yet |
| Betai | 0.95 | 1.15 |
| Debt/equityi | 247.62 | 110.42 |
| Current ratioi | 0.92 | 0.84 |
| Quick ratioi | 0.82 | 0.67 |
Over the past year, ASAN and CRM have moved moderately in the same direction (correlation of 0.69), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | ASAN | CRM |
|---|---|---|---|
| 1Y | Growthi | -17.90% | -2.54% |
| CAGRi | -17.91% | -2.54% | |
| Volatilityi | 66.54% | 47.20% | |
| Sharpe ratioi | -0.04 | 0.08 | |
| Sortino ratioi | -0.06 | 0.13 | |
| Max drawdowni | 63.84% | 43.61% | |
| Current drawdowni | 20.40% | 6.63% | |
| Avg drawdowni | 38.39% | 21.05% | |
| Ulcer Indexi | 42.53% | 24.80% | |
| Max daily dropi | 12.69% | 8.69% | |
| Max wkly dropi | 18.73% | 15.16% | |
| 5Y | Growthi | -91.18% | -14.82% |
| CAGRi | -38.50% | -3.16% | |
| Volatilityi | 79.32% | 39.45% | |
| Sharpe ratioi | -0.28 | 0.00 | |
| Sortino ratioi | -0.40 | 0.00 | |
| Max drawdowni | 96.17% | 59.08% | |
| Current drawdowni | 91.58% | 32.25% | |
| Avg drawdowni | 85.18% | 30.86% | |
| Ulcer Indexi | 86.33% | 34.37% | |
| Max daily dropi | 26.40% | 19.74% | |
| Max wkly dropi | 39.53% | 23.19% | |
| 10Y | Growthi | -58.26% | +233.53% |
| CAGRi | -13.42% | +12.81% | |
| Volatilityi | 76.51% | 36.44% | |
| Sharpe ratioi | 0.13 | 0.39 | |
| Sortino ratioi | 0.20 | 0.57 | |
| Max drawdowni | 96.17% | 59.08% | |
| Current drawdowni | 91.58% | 32.25% | |
| Avg drawdowni | 72.04% | 19.13% | |
| Ulcer Indexi | 78.58% | 25.36% | |
| Max daily dropi | 26.40% | 19.74% | |
| Max wkly dropi | 39.53% | 23.19% |
| Category | ASAN | CRM |
|---|---|---|
| Company | ASAN | CRM |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. | Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific. |
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