DOCU vs HUBS Comparison: AI Score, Valuation, Performance and Upside
Compare DocuSign's e-signature and agreement management focus against HubSpot's broader marketing and sales suite.
Use this DocuSign vs HubSpot comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
DOCU holds the edge across 3 of 5 key metrics in this comparison. DOCU leads on both 1-year return (+20.85%) and forward P/E quality (12.74x vs 15.70x for HUBS), a relatively favorable combination of momentum and valuation. On fundamentals, HUBS is growing revenue faster (19.80%), while DOCU maintains the higher operating margin (13.41%) — a classic growth-versus-profitability split. Analyst consensus implies similar upside for both: -9.48% for DOCU and -7.67% for HUBS.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | DOCU | HUBS |
|---|---|---|
| AI scorei | 35.2 | 43.7 |
| AI ranki | #1996 | #839 |
| Latest closei | $85.27 | $270.88 |
| 1M returni | +22.71% | +19.84% |
| 3M returni | +69.05% | +32.21% |
| 6M returni | +84.49% | +21.30% |
| 1Y returni | +20.85% | -42.30% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | DOCU | HUBS |
|---|---|---|
| 1Y ago | $12K (+20.0%) started 2025-10-23 | $5.69K (-43.1%) started 2025-10-23 |
| 5Y ago | $3.07K (-69.3%) started 2021-10-25 | $3.36K (-66.4%) started 2021-10-25 |
| 10Y ago | $21.46K (+114.6%) started 2018-04-27 | $50.68K (+406.8%) started 2016-10-24 |
Hypothetical — past performance does not guarantee future results.
| Metric | DOCU | HUBS |
|---|---|---|
| Market capi | $12.39B | $13.34B |
| Trailing P/Ei | 42.15 | 92.44 |
| Forward P/Ei | 12.74 | 15.70 |
| Price/Salesi | N/A | 11.26 |
| EV/Revenuei | 3.56 | 3.45 |
| Analyst targeti | $58.76 | $240.69 |
| Target upsidei | -9.48% | -7.67% |
| Metric | DOCU | HUBS |
|---|---|---|
| Revenue growthi | 8.70% | 19.80% |
| Earnings growthi | 17.60% | 968.10% |
| EPS growthi | +17.60% | +968.10% |
| FCF margini | +38.05% | +19.33% |
| Operating margini | 13.41% | 4.87% |
| Profit margini | 9.59% | 4.26% |
| ROIC proxyi | 16.44% | 7.89% |
| Return on equityi | 16.44% | 7.89% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 0.87 | 1.17 |
| Debt/equityi | 10.07 | 14.30 |
| Current ratioi | 0.67 | 1.38 |
| Quick ratioi | 0.59 | 1.11 |
Over the past year, DOCU and HUBS have moved strongly in the same direction (correlation of 0.72), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | DOCU | HUBS |
|---|---|---|---|
| 1Y | Growthi | +19.96% | -43.07% |
| CAGRi | +19.99% | -43.11% | |
| Volatilityi | 48.18% | 74.12% | |
| Sharpe ratioi | 0.53 | -0.45 | |
| Sortino ratioi | 0.77 | -0.61 | |
| Max drawdowni | 42.92% | 65.57% | |
| Current drawdowni | 0.00% | 45.23% | |
| Avg drawdowni | 22.05% | 45.55% | |
| Ulcer Indexi | 26.27% | 48.23% | |
| Max daily dropi | 11.40% | 19.10% | |
| Max wkly dropi | 19.05% | 27.02% | |
| 5Y | Growthi | -69.31% | -66.38% |
| CAGRi | -21.07% | -19.61% | |
| Volatilityi | 58.82% | 57.70% | |
| Sharpe ratioi | -0.17 | -0.17 | |
| Sortino ratioi | -0.23 | -0.23 | |
| Max drawdowni | 86.44% | 80.02% | |
| Current drawdowni | 69.99% | 68.21% | |
| Avg drawdowni | 75.04% | 46.05% | |
| Ulcer Indexi | 76.12% | 49.70% | |
| Max daily dropi | 42.22% | 19.10% | |
| Max wkly dropi | 45.88% | 27.02% | |
| 10Y | Growthi | +114.62% | +406.79% |
| CAGRi | +9.41% | +17.63% | |
| Volatilityi | 56.19% | 52.35% | |
| Sharpe ratioi | 0.37 | 0.49 | |
| Sortino ratioi | 0.52 | 0.70 | |
| Max drawdowni | 87.57% | 80.02% | |
| Current drawdowni | 72.50% | 68.21% | |
| Avg drawdowni | 51.22% | 27.32% | |
| Ulcer Indexi | 60.98% | 36.15% | |
| Max daily dropi | 42.22% | 19.10% | |
| Max wkly dropi | 45.88% | 28.86% |
| Category | DOCU | HUBS |
|---|---|---|
| Company | DOCU | HUBS |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | DocuSign, Inc. provides electronic signature solution in the United States and internationally. | HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. |
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