Data as of:
LIVE
CXM
Sprinklr, Inc. · Customer Experience Management / Enterprise SaaS
$5.33
-25.25% this month
VERSUS
COMPARE
SPT
Sprout Social, Inc. · Social Media Management SaaS
$10.17
+1.40% this month
Comparison scoreboard
CXM LEADS 3/5AI Scorei
CXM ✓24.0
SPT 23.9
1Y Returni
CXM -32.53%
SPT ✓-30.67%
Fwd P/Ei
CXM 11.15
SPT ✓7.36
Target Up.i
CXM ✓+42.77%
SPT -7.90%
Op. Margini
CXM ✓4.46%
SPT -2.44%
Metrics last refreshed: 9/20/2026
Quick take
CXM vs SPT Stock Comparison: AI Score, Valuation, Performance and Upside
CXM (Sprinklr) and SPT (Sprout Social) both provide social media and customer engagement management, but at different enterprise scales. Sprinklr serves global enterprises (Microsoft, Samsung) requiring governance, compliance, and unified CXM across contact center and social. Sprout Social serves SMB to mid-enterprise with superior UX and is moving upmarket. They compete in the mid-enterprise segment where Sprout's ease of use competes with Sprinklr's platform breadth.
CXM vs SPT — Sprinklr (the enterprise-grade unified CXM platform serving global brands with governance, compliance, and 30+ digital channel management in one platform) versus Sprout Social (the intuitive social media management platform for SMBs and mid-enterprise with outstanding UX, social listening, and Salesforce integration moving upmarket).
Live analysis · updated 9/20/2026
CXM holds the edge across 3 of 5 key metrics in this comparison. SPT leads on both 1-year return (-30.67%) and forward P/E quality (7.36x vs 11.15x for CXM), a relatively favorable combination of momentum and valuation. On fundamentals, SPT is growing revenue faster (10.80%), while CXM maintains the higher operating margin (4.46%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for CXM (+42.77%) than for SPT (-7.90%).
Normalized 1Y performance
CXM
SPT
Recent returns
CXM
SPT
Analyst price targets & sentiment
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
CXM
Price target range
analyst mean$8.44
current price$5.33
+42.8% upside to analyst mean
SPT
Price target range
analyst mean$10.44
current price$10.17
-7.9% upside to analyst mean
Who should consider this stock?
CXM may suit investors who:
- believe large enterprise social media governance and compliance requirements create durable Sprinklr relationships that SMB-focused tools cannot displace
- see Sprinklr's contact center + social media unification as the true enterprise CXM vision that point solutions can't replicate
- value the pricing model transition as temporary disruption masking underlying customer relationship strength in large global enterprises
- are comfortable with Sprout Social upmarket competition, pricing model transition headwinds, and AI point solution competitive threats
SPT may suit investors who:
- value Sprout Social's consistently high UX ratings as a durable competitive advantage in social media management — teams choose tools their users enjoy using
- see Sprout's Salesforce integration as creating CRM-level enterprise stickiness — once social data flows into Salesforce workflows, displacement requires CRM integration rework
- believe Sprout's upmarket movement can address enterprise social needs with less complexity than Sprinklr's full CXM suite — winning mid-enterprise deals that don't require Sprinklr's full governance overhead
- are comfortable with Hootsuite competition, AI disruption to social scheduling tools, and SMB churn risk as enterprise focus intensifies
Performance & AI score
| Metric | CXM | SPT |
|---|---|---|
| AI scorei | 24.0 | 23.9 |
| AI ranki | #3479 | #3539 |
| Latest closei | $5.33 | $10.17 |
| 1M returni | -25.25% | +1.40% |
| 6M returni | -9.35% | +76.56% |
| 1Y returni | -32.53% | -30.67% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | CXM | SPT |
|---|---|---|
| 1Y ago | $6.75K (-32.5%) started 2025-09-18 | $6.93K (-30.7%) started 2025-09-18 |
| 5Y ago | $2.87K (-71.3%) started 2021-09-20 | $788.92 (-92.1%) started 2021-09-20 |
| 10Y ago | $3.03K (-69.7%) started 2021-06-23 | $6.13K (-38.7%) started 2019-12-13 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | CXM | SPT |
|---|---|---|
| Market capi | $1.37B | $687.12M |
| Trailing P/Ei | 59.10 | N/A |
| Forward P/Ei | 11.15 | 7.36 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 1.10 | 1.27 |
| Analyst targeti | $8.44 | $10.44 |
| Target upsidei | +42.77% | -7.90% |
Growth, profitability & risk
| Metric | CXM | SPT |
|---|---|---|
| Revenue growthi | 0.80% | 10.80% |
| Earnings growthi | -39.50% | N/A |
| EPS growthi | -39.50% | N/A |
| FCF margini | +11.52% | +21.59% |
| Operating margini | 4.46% | -2.44% |
| Profit margini | 2.65% | -6.13% |
| ROIC proxyi | 4.36% | -14.31% |
| Return on equityi | 4.36% | -14.31% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 0.65 | 0.91 |
| Debt/equityi | 7.96 | 20.07 |
| Current ratioi | 1.55 | 1.03 |
| Quick ratioi | 1.34 | 0.84 |
Correlation
Over the past year, CXM and SPT have moved moderately in the same direction (correlation of 0.64), based on daily returns.
1Y
0.64
-1.0+1.0
5Y
0.53
-1.0+1.0
10Y
0.50
-1.0+1.0
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
CXM max drawdowni39.95%
SPT max drawdowni65.99%
CXM max wkly dropi32.40%
SPT max wkly dropi15.54%
5Y risk snapshot
CXM max drawdowni75.81%
SPT max drawdowni96.54%
CXM max wkly dropi32.64%
SPT max wkly dropi46.30%
10Y risk snapshot
CXM max drawdowni79.84%
SPT max drawdowni96.54%
CXM max wkly dropi32.64%
SPT max wkly dropi46.30%
Performance metrics by period
| Period | Metric | CXM | SPT |
|---|---|---|---|
| 1Y | Growthi | -32.53% | -30.67% |
| CAGRi | -32.55% | -30.69% | |
| Volatilityi | 42.08% | 66.46% | |
| Sharpe ratioi | -0.83 | -0.30 | |
| Sortino ratioi | -1.09 | -0.44 | |
| Max drawdowni | 39.95% | 65.99% | |
| Current drawdowni | 35.08% | 30.67% | |
| Avg drawdowni | 20.00% | 39.83% | |
| Ulcer Indexi | 23.89% | 42.67% | |
| Max daily dropi | 10.22% | 11.35% | |
| Max wkly dropi | 32.40% | 15.54% | |
| 5Y | Growthi | -71.30% | -92.11% |
| CAGRi | -22.12% | -39.86% | |
| Volatilityi | 50.10% | 68.92% | |
| Sharpe ratioi | -0.33 | -0.45 | |
| Sortino ratioi | -0.46 | -0.62 | |
| Max drawdowni | 75.81% | 96.54% | |
| Current drawdowni | 73.36% | 92.95% | |
| Avg drawdowni | 48.78% | 70.43% | |
| Ulcer Indexi | 51.31% | 73.02% | |
| Max daily dropi | 33.47% | 40.15% | |
| Max wkly dropi | 32.64% | 46.30% | |
| 10Y | Growthi | -69.72% | -38.73% |
| CAGRi | -20.39% | -6.99% | |
| Volatilityi | 51.95% | 70.01% | |
| Sharpe ratioi | -0.26 | 0.19 | |
| Sortino ratioi | -0.37 | 0.26 | |
| Max drawdowni | 79.84% | 96.54% | |
| Current drawdowni | 77.80% | 92.95% | |
| Avg drawdowni | 55.67% | 54.98% | |
| Ulcer Indexi | 57.68% | 63.28% | |
| Max daily dropi | 33.47% | 40.15% | |
| Max wkly dropi | 32.64% | 46.30% |
Business comparison
| Category | CXM | SPT |
|---|---|---|
| Company | Sprinklr, Inc. | Sprout Social, Inc. |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | Sprinklr is the unified customer experience management (CXM) platform serving large enterprises with an integrated suite covering social media management, customer service (contact center), marketing, and advertising across 30+ digital channels. Sprinklr's platform consolidates customer-facing social media interactions (brand monitoring, publishing, customer service on Twitter/Facebook/Instagram/TikTok) into a single enterprise platform with AI-powered sentiment analysis and workflow management. Customers include Microsoft, Intel, Samsung, and major global enterprises requiring enterprise-grade governance, compliance, and analytics across global social teams. | Sprout Social is the leading social media management platform for businesses of all sizes — providing publishing, scheduling, social listening, analytics, and customer engagement tools for social media teams. Sprout Social's smart inbox consolidates all social media messages (comments, DMs, mentions across Facebook, Instagram, Twitter/X, LinkedIn, TikTok) into one workflow for efficient team response. Sprout's analytics provide engagement metrics, audience insights, and competitive benchmarking. Sprout Social has been moving upmarket from SMB to enterprise with features like Salesforce integration, advanced analytics, and team workflow management. |
| Investor focus | Investors focus on Sprinklr's ARR growth, enterprise customer retention, platform consolidation vs point solution competitors, and the ongoing shift from subscription to more usage-based pricing models. | Investors focus on Sprout Social's ARR growth, enterprise customer count ($50K+ ARR), churn rates, and competitive positioning vs Hootsuite (private), Sprinklr (enterprise), and Brandwatch (Cision-owned). |
CXM strengths
- Enterprise-grade platform for global brands: Sprinklr's governance, compliance, and multi-brand management features serve global enterprises (100+ countries, multiple languages, regulatory compliance) that smaller social tools cannot handle
- Unified CXM across 30+ digital channels: consolidating social publishing, customer service, marketing, and advertising on one platform reduces tool sprawl for large marketing operations teams
- AI-powered social listening and analytics: enterprise brands monitoring millions of social mentions need AI to prioritize, analyze sentiment, and route customer service issues — Sprinklr's AI layer is core to the enterprise value proposition
SPT strengths
- Intuitive UX driving SMB adoption and upmarket migration: Sprout Social's user experience is consistently rated highly — marketing teams adopt Sprout and mature into enterprise contracts as their needs grow
- Social listening and competitive intelligence: Sprout's listening tools monitor competitor brand conversations and industry trends — providing strategic insights beyond content scheduling
- Salesforce integration deepening enterprise use: Sprout's native Salesforce integration connects social customer data to CRM records — enabling sales teams to see social signals alongside pipeline data
Risks to watch — CXM
- Transition to consumption model uncertainty: Sprinklr has been transitioning pricing models which creates near-term ARR reporting confusion and growth headwinds during transition
- Sprout Social competition from below: Sprout Social's move upmarket has pressured Sprinklr's mid-enterprise segment — Sprout is winning deals at lower price points with comparable functionality for smaller enterprise needs
- AI point solutions disrupting integrated platforms: specialized AI social analytics tools are emerging that perform specific tasks (sentiment analysis, influencer tracking) at lower cost than Sprinklr's full platform
Risks to watch — SPT
- Hootsuite and platform-native competition: Hootsuite (private, large installed base) and LinkedIn/Meta's native analytics provide competitive alternatives — particularly for SMBs evaluating cost vs Sprout
- AI disruption to social media management: AI tools can now draft social posts, suggest optimal posting times, and analyze performance — reducing the complexity barrier that specialized social tools like Sprout address
- Upmarket movement straining SMB core: as Sprout moves enterprise, execution focus shifts — risking SMB customer satisfaction and churn to lower-cost alternatives
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