LIVE
SPOT
Spotify Technology S.A. · Communication Services
$483.55
+0.32% this month
VERSUS
⟷
COMPARE
AMZN
Amazon.com, Inc. · Technology
$247.31
+3.67% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
SPOT
0
AMZN
4
Comparison scoreboard
AMZN LEADS 4/5AI Score
SPOT 40.7
AMZN ✓60.8
1Y Return
SPOT -32.61%
AMZN ✓+9.91%
Fwd P/E
SPOT 30.54
AMZN ✓24.81
Target Up.
SPOT +23.61%
AMZN ✓+27.54%
Op. Margin
SPOT N/A
AMZN 13.14%
Metrics last refreshed: 7/14/2026
Quick take
SPOT vs AMZN: Spotify vs Amazon Stock Comparison: AI Score, Valuation, Performance and Upside
Spotify is the world's largest dedicated audio streaming platform investing heavily in music, podcasts, and audiobooks as its core business, while Amazon Music is a bundled benefit within Amazon Prime that competes with Spotify but is secondary to AWS and advertising as Amazon's primary growth drivers.
SPOT vs AMZN is pure-play global audio streaming with podcast expansion versus bundled music within a diversified e-commerce and cloud giant — Spotify wins if audio streaming becomes a self-reinforcing premium subscription; Amazon wins if Prime bundling retains users while AWS and advertising drive the overall business.
Live analysis · updated 7/14/2026
AMZN holds the edge across 4 of 5 key metrics in this comparison. AMZN leads on both 1-year return (+9.91%) and forward P/E quality (24.81x vs 30.54x for SPOT), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for AMZN (+27.54%) than for SPOT (+23.61%).
Normalized 1Y performance
SPOT
AMZN
Recent returns
SPOT
AMZN
Analyst price targets & sentiment
SPOT · 38 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$390.22
analyst high$709.06
analyst mean$597.99
current price$483.55
+23.6% upside to analyst mean
AMZN · 65 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.4/5.0)
Price target range
analyst low$195.00
analyst mean$312.91
current price$247.31
+27.5% upside to analyst mean
Who should consider this stock?
SPOT may suit investors who:
- →want pure-play global audio streaming exposure including music, podcasts, and audiobooks
- →value Spotify's recommendation algorithm and curation tools as a durable user retention advantage
- →believe podcast monetization will diversify Spotify's revenue away from label royalty dependency
- →prefer a focused audio streaming bet vs Amazon's multi-business complexity
AMZN may suit investors who:
- →prefer Amazon's diversified exposure to AWS, advertising, e-commerce, and Prime ecosystem including music
- →value Amazon Music as a retention component within Prime rather than a primary investment thesis
- →want the Prime membership flywheel where music is one of many benefits keeping subscribers loyal
- →prefer AMZN's dominant business mix over a pure audio streaming bet
Performance & AI score
| Metric | SPOT | AMZN |
|---|---|---|
| AI score | 40.7 | 60.8 |
| AI rank | #1099 | #192 |
| Latest close | $483.55 | $247.31 |
| 1M return | +0.32% | +3.67% |
| 6M return | -8.76% | -0.03% |
| 1Y return | -32.61% | +9.91% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | SPOT | AMZN |
|---|---|---|
| 1Y ago | $6.74K (-32.6%) started 2025-07-14 | $10.96K (+9.6%) started 2025-07-14 |
| 5Y ago | $19.08K (+90.8%) started 2021-07-14 | $13.43K (+34.3%) started 2021-07-14 |
| 10Y ago | $32.45K (+224.5%) started 2018-04-03 | $66.73K (+567.3%) started 2016-07-14 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | SPOT | AMZN |
|---|---|---|
| Market cap | $99.47B | $2.64T |
| Trailing P/E | 32.95 | 29.31 |
| Forward P/E | 30.54 | 24.81 |
| Price/Sales | 5.67 | 3.49 |
| EV/Revenue | 5.30 | 3.68 |
| Analyst target | $597.99 | $312.91 |
| Target upside | +23.61% | +27.54% |
Growth, profitability & risk
| Metric | SPOT | AMZN |
|---|---|---|
| Revenue growth | 8.20% | 16.60% |
| Earnings growth | 222.40% | 74.80% |
| EPS growth | +222.40% | +74.80% |
| FCF margin | +4.04% | +1.32% |
| Operating margin | N/A | 13.14% |
| Profit margin | 15.45% | 12.22% |
| ROIC proxy | 37.99% | 24.29% |
| Return on equity | 37.99% | 24.29% |
| Dividend yield | 0.00% | N/A |
| Beta | 1.56 | 1.46 |
| Debt/equity | 5.94 | 53.30 |
| Current ratio | 2.06 | 1.18 |
| Quick ratio | 1.51 | 0.97 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
SPOT max drawdown44.11%
AMZN max drawdown21.74%
SPOT max wkly drop18.43%
AMZN max wkly drop14.09%
5Y risk snapshot
SPOT max drawdown76.39%
AMZN max drawdown55.77%
SPOT max wkly drop21.83%
AMZN max wkly drop20.35%
10Y risk snapshot
SPOT max drawdown80.51%
AMZN max drawdown56.15%
SPOT max wkly drop21.83%
AMZN max wkly drop20.35%
Performance metrics by period
| Period | Metric | SPOT | AMZN |
|---|---|---|---|
| 1Y | Growth | -32.61% | +9.58% |
| CAGR | -32.62% | +9.62% | |
| Sharpe ratio | -0.76 | 0.31 | |
| Max drawdown | 44.11% | 21.74% | |
| Max daily drop | 12.43% | 8.27% | |
| Max wkly drop | 18.43% | 14.09% | |
| 5Y | Growth | +90.82% | +34.35% |
| CAGR | +13.80% | +6.09% | |
| Sharpe ratio | 0.42 | 0.22 | |
| Max drawdown | 76.39% | 55.77% | |
| Max daily drop | 16.76% | 14.05% | |
| Max wkly drop | 21.83% | 20.35% | |
| 10Y | Growth | +224.51% | +567.32% |
| CAGR | +15.28% | +20.91% | |
| Sharpe ratio | 0.44 | 0.61 | |
| Max drawdown | 80.51% | 56.15% | |
| Max daily drop | 16.76% | 14.05% | |
| Max wkly drop | 21.83% | 20.35% |
Business comparison
| Category | SPOT | AMZN |
|---|---|---|
| Company | Spotify Technology S.A. | Amazon.com, Inc. |
| Sector | Communication Services | Consumer Cyclical |
| Industry | N/A | Internet Retail |
| Core business | World's largest music and audio streaming platform with 640M+ MAU and 260M+ premium subscribers. Spotify earns revenue from subscriptions and advertising, and has invested in podcasting, audiobooks, and video podcasts. | Amazon Music is bundled with Prime membership and available as a standalone streaming service. Amazon also produces podcast content and Audible (audiobooks). Amazon Music benefits from Alexa smart speaker integration and Echo device distribution. |
| Investor focus | MAU and premium subscriber growth, gross margin improvement, podcast monetization, and international expansion. | AWS and advertising as primary growth drivers — Amazon Music is one Prime benefit among many rather than a standalone business. |
SPOT strengths
- →Spotify is the world's #1 music discovery platform — its recommendation algorithm and collaborative playlists create unique personalization advantages
- →Two-sided marketplace for music and podcasting creates valuable creator data that improves recommendations
- →Podcast expansion adds audio content with fundamentally better margin economics than music (no per-stream royalty to record labels)
AMZN strengths
- →Amazon Music benefits from being bundled with Prime membership — over 200M Prime members globally receive Amazon Music as a free benefit
- →Alexa and Echo device integration makes Amazon Music the default for smart speaker streaming
- →Amazon Music Unlimited provides a more direct Spotify competitor at a similar price point, using Prime data to recommend content
Risks to watch — SPOT
- →Apple Music and Amazon Music are bundled with enormous paid subscriber ecosystems — Spotify must justify a separate subscription
- →Music label royalty rates are structurally high — Spotify has limited leverage vs the big three labels
- →Podcast exclusivity costs have not clearly delivered proportional subscriber growth to justify exclusivity spending
Risks to watch — AMZN
- →Amazon Music subscriber count trails Spotify significantly despite Prime bundling advantages — consumer preference for Spotify has proven sticky
- →Amazon's music streaming R&D investment is relatively modest vs Spotify's dedicated streaming business
- →Amazon Music's podcast and audiobook integration through Audible is less integrated than Spotify's platform approach
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