BILI vs IQ: Bilibili vs iQIYI Stock Comparison: AI Score, Valuation, Performance and Upside
Bilibili is a creator-driven Gen-Z video platform with anime, gaming, and knowledge content, while iQIYI is China's leading drama and movie streaming service targeting a broader subscription audience. Both are China video platforms but with entirely different content strategies, user demographics, and monetization approaches.
BILI vs IQ is Gen-Z creator platform with gaming upside versus China's largest subscription drama streamer — Bilibili wins if creator culture and Gen-Z engagement translate to sustainable monetization; iQIYI wins if subscription streaming profitability improves and drama content remains a durable viewer preference.
BILI holds the edge across 5 of 5 key metrics in this comparison. BILI leads on both 1-year return (-46.32%) and forward P/E quality (1.68x vs 2.08x for IQ), a relatively favorable combination of momentum and valuation. BILI leads on both revenue growth (8.20%) and operating margin (4.70%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for BILI (+80.45%) than for IQ (+36.81%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- want exposure to China's Gen-Z digital culture through anime, gaming, and creator content
- believe Bilibili's deeply engaged community creates premium monetization potential over time
- prefer a creator-economy platform with gaming upside over a pure subscription streamer
- are comfortable with Bilibili's slower path to profitability in exchange for community strength
- want China's largest long-form drama and movie streaming service at a low valuation
- believe iQIYI can sustain subscription revenue and manage content costs toward profitability
- prefer a larger, more established streaming platform vs Bilibili's younger demographic niche
- value Baidu's backing as a technology and distribution advantage
| Metric | BILI | IQ |
|---|---|---|
| AI scorei | 34.7 | 23.1 |
| AI ranki | #1710 | #3675 |
| Latest closei | $14.43 | $0.98 |
| 1M returni | -6.66% | -1.70% |
| 3M returni | -24.05% | -20.73% |
| 6M returni | -42.85% | -29.79% |
| 1Y returni | -46.32% | -54.07% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | BILI | IQ |
|---|---|---|
| 1Y ago | $5.37K (-46.3%) started 2025-10-15 | $4.59K (-54.1%) started 2025-10-15 |
| 5Y ago | $2.06K (-79.4%) started 2021-10-15 | $1.14K (-88.6%) started 2021-10-15 |
| 10Y ago | $12.84K (+28.4%) started 2018-03-28 | $632.15 (-93.7%) started 2018-03-29 |
Hypothetical — past performance does not guarantee future results.
| Metric | BILI | IQ |
|---|---|---|
| Market capi | $5.94B | $948.14M |
| Trailing P/Ei | 28.29 | N/A |
| Forward P/Ei | 1.68 | 2.08 |
| Price/Salesi | 0.19 | 0.04 |
| EV/Revenuei | -0.28 | 0.42 |
| Analyst targeti | $26.04 | $1.34 |
| Target upsidei | +80.45% | +36.81% |
| Metric | BILI | IQ |
|---|---|---|
| Revenue growthi | 8.20% | -5.10% |
| Earnings growthi | 52.90% | N/A |
| EPS growthi | +52.90% | N/A |
| FCF margini | N/A | +48.82% |
| Operating margini | 4.70% | -1.67% |
| Profit margini | 4.89% | -3.22% |
| ROIC proxyi | 10.14% | -6.73% |
| Return on equityi | 10.14% | -6.73% |
| Dividend yieldi | 0.00% | 0.00% |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 0.65 | 0.13 |
| Debt/equityi | 59.78 | 112.33 |
| Current ratioi | 1.32 | 0.45 |
| Quick ratioi | 1.22 | 0.32 |
Over the past year, BILI and IQ have moved weakly in the same direction (correlation of 0.34), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | BILI | IQ |
|---|---|---|---|
| 1Y | Growthi | -46.32% | -54.07% |
| CAGRi | -46.34% | -54.09% | |
| Volatilityi | 46.24% | 51.00% | |
| Sharpe ratioi | -1.21 | -1.36 | |
| Sortino ratioi | -1.65 | -1.89 | |
| Max drawdowni | 60.27% | 63.40% | |
| Current drawdowni | 59.83% | 58.17% | |
| Avg drawdowni | 34.13% | 36.78% | |
| Ulcer Indexi | 38.96% | 41.68% | |
| Max daily dropi | 9.04% | 8.85% | |
| Max wkly dropi | 18.08% | 24.26% | |
| 5Y | Growthi | -79.41% | -88.60% |
| CAGRi | -27.10% | -35.23% | |
| Volatilityi | 77.54% | 79.70% | |
| Sharpe ratioi | -0.09 | -0.22 | |
| Sortino ratioi | -0.14 | -0.33 | |
| Max drawdowni | 89.98% | 91.20% | |
| Current drawdowni | 83.79% | 89.94% | |
| Avg drawdowni | 75.15% | 64.61% | |
| Ulcer Indexi | 76.39% | 67.18% | |
| Max daily dropi | 17.17% | 24.10% | |
| Max wkly dropi | 27.64% | 50.82% | |
| 10Y | Growthi | +28.38% | -93.68% |
| CAGRi | +2.96% | -27.61% | |
| Volatilityi | 72.70% | 72.45% | |
| Sharpe ratioi | 0.33 | -0.15 | |
| Sortino ratioi | 0.52 | -0.23 | |
| Max drawdowni | 94.30% | 98.05% | |
| Current drawdowni | 90.77% | 97.78% | |
| Avg drawdowni | 59.22% | 75.00% | |
| Ulcer Indexi | 68.09% | 78.56% | |
| Max daily dropi | 17.17% | 24.10% | |
| Max wkly dropi | 31.85% | 50.82% |
| Category | BILI | IQ |
|---|---|---|
| Company | Bilibili Inc. | iQIYI, Inc. |
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Entertainment |
| Core business | China's leading long-form video platform popular with Gen-Z users, focused on anime, gaming, knowledge, and creator-driven content. Bilibili monetizes through subscriptions, advertising, gaming, and live streaming tips. | China's leading online streaming platform for long-form dramas, movies, and variety shows — often called 'China's Netflix.' iQIYI is backed by Baidu and competes with Youku (Alibaba) and Tencent Video for subscription and advertising streaming revenue. |
| Investor focus | Monthly active users and engagement time, premium membership growth, gaming revenue diversification, advertising recovery, and path to operating profitability. | Subscriber count and retention, average revenue per member, content cost management, advertising recovery as China's ad market evolves, and path to sustained profitability. |
- Deeply engaged Gen-Z user community with strong brand loyalty through anime, gaming content, and creator culture
- Premium membership subscribers generate recurring revenue independent of advertising cycles
- Gaming investment gives Bilibili a content and monetization pillar beyond pure video advertising
- iQIYI has one of China's largest subscriber bases for premium video content, providing recurring subscription revenue
- Baidu relationship provides distribution, AI capabilities, and data partnerships
- Leading position in long-form drama and movie content — a large, well-established content segment in China
- Bilibili has historically prioritized user experience and content quality over monetization, making profitability elusive
- Competition from Douyin (TikTok), Kuaishou, and WeChat video for Gen-Z attention is intense
- Gaming revenue is lumpy and dependent on hit titles — franchise concentration risk
- Content acquisition costs are enormous and iQIYI has struggled to sustain profitability over multiple years
- Short-form video from Douyin competes for viewer time previously spent on long-form drama streaming
- Tencent Video's content budget and Youku's Alibaba backing create well-resourced competition
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