Roku Inc. (ROKU) Stock Analysis 2026

Roku is the leading streaming platform in the United States, operating the OS found on millions of smart TVs and the Roku media player hardware. The company connects consumers with streaming services (Netflix, Disney+, Hulu, etc.) and monetizes through advertising on The Roku Channel and platform fees from streaming partners. Roku's 80M+ active accounts and deep data on viewing behavior make it a compelling platform for targeted TV advertising as the industry shifts from linear to streaming.

This chart shows how Roku's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Roku Inc. trades at a trailing P/E of 66.82x, generates $836.6M in free cash flow, runs a debt/equity ratio of 16.79, and converts shareholder equity into profit at a 13.1% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Wall Street analysts covering Roku Inc. currently haven't converged on a clear consensus rating, with a mean 12-month price target of $162.33 (+5.7% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

We use 3 valuation models to estimate ROKU's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

ROKU is currently in a golden cross pattern, trading above its 50-day average of $147.11 and above its 200-day average of $117.12. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

ROKU's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.