NFLX vs ROKU Comparison: AI Score, Valuation, Performance and Upside
Compare Netflix's subscription-driven content business against Roku's advertising-dependent streaming platform and device business, including its exposure to the same streaming wars Netflix helped start.
Use this Netflix vs Roku comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
NFLX holds the edge across 3 of 5 key metrics in this comparison. ROKU has delivered stronger 1-year price return (+65.14% vs -41.01%), though NFLX has the better forward P/E setup (21.39x vs 40.20x for ROKU). On fundamentals, ROKU is growing revenue faster (21.90%), while NFLX maintains the higher operating margin (33.38%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for NFLX (+14.61%) than for ROKU (+2.93%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | NFLX | ROKU |
|---|---|---|
| AI scorei | 50.1 | 56.5 |
| AI ranki | #467 | #140 |
| Latest closei | $65.85 | $158.58 |
| 1M returni | -7.72% | +3.32% |
| 3M returni | -6.05% | +11.70% |
| 6M returni | -28.76% | +37.63% |
| 1Y returni | -41.01% | +65.14% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | NFLX | ROKU |
|---|---|---|
| 1Y ago | $5.91K (-40.9%) started 2025-10-23 | $16.14K (+61.4%) started 2025-10-23 |
| 5Y ago | $9.8K (-2.0%) started 2021-10-25 | $4.91K (-50.9%) started 2021-10-25 |
| 10Y ago | $51.72K (+417.2%) started 2016-10-24 | $67.48K (+574.8%) started 2017-09-28 |
Hypothetical — past performance does not guarantee future results.
| Metric | NFLX | ROKU |
|---|---|---|
| Market capi | $340.28B | $23.42B |
| Trailing P/Ei | 25.70 | 66.82 |
| Forward P/Ei | 21.39 | 40.20 |
| Price/Salesi | 13.15 | N/A |
| EV/Revenuei | 7.19 | 4.03 |
| Analyst targeti | $93.66 | $162.33 |
| Target upsidei | +14.61% | +2.93% |
| Metric | NFLX | ROKU |
|---|---|---|
| Revenue growthi | 13.40% | 21.90% |
| Earnings growthi | 11.10% | 1442.90% |
| EPS growthi | +11.10% | +1442.90% |
| FCF margini | +52.49% | +16.06% |
| Operating margini | 33.38% | 12.17% |
| Profit margini | 28.22% | 6.82% |
| ROIC proxyi | 49.54% | 13.12% |
| Return on equityi | 49.54% | 13.12% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 1.51 | 2.04 |
| Debt/equityi | 55.24 | 16.79 |
| Current ratioi | 1.14 | 2.87 |
| Quick ratioi | 0.92 | 2.65 |
Over the past year, NFLX and ROKU have moved barely in opposite directions (correlation of -0.06), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | NFLX | ROKU |
|---|---|---|---|
| 1Y | Growthi | -40.87% | +61.36% |
| CAGRi | -40.91% | +61.47% | |
| Volatilityi | 897.40% | 40.70% | |
| Sharpe ratioi | 0.84 | 1.27 | |
| Sortino ratioi | 8.03 | 2.17 | |
| Max drawdowni | 90.21% | 27.69% | |
| Current drawdowni | 42.28% | 0.92% | |
| Avg drawdowni | 25.11% | 6.42% | |
| Ulcer Indexi | 28.31% | 9.41% | |
| Max daily dropi | 89.81% | 6.60% | |
| Max wkly dropi | 89.92% | 14.34% | |
| 5Y | Growthi | -1.96% | -50.93% |
| CAGRi | -0.40% | -13.29% | |
| Volatilityi | 403.98% | 66.01% | |
| Sharpe ratioi | 0.41 | 0.04 | |
| Sortino ratioi | 3.23 | 0.06 | |
| Max drawdowni | 91.69% | 88.03% | |
| Current drawdowni | 50.83% | 51.06% | |
| Avg drawdowni | 30.76% | 71.09% | |
| Ulcer Indexi | 38.08% | 72.36% | |
| Max daily dropi | 89.81% | 23.81% | |
| Max wkly dropi | 89.92% | 31.77% | |
| 10Y | Growthi | +417.16% | +574.81% |
| CAGRi | +17.86% | +23.44% | |
| Volatilityi | 286.67% | 72.17% | |
| Sharpe ratioi | 0.35 | 0.58 | |
| Sortino ratioi | 2.50 | 0.92 | |
| Max drawdowni | 91.69% | 91.91% | |
| Current drawdowni | 50.83% | 66.93% | |
| Avg drawdowni | 20.85% | 53.48% | |
| Ulcer Indexi | 28.81% | 62.44% | |
| Max daily dropi | 89.81% | 23.81% | |
| Max wkly dropi | 89.92% | 33.68% |
| Category | NFLX | ROKU |
|---|---|---|
| Company | NFLX | ROKU |
| Sector | Communication Services | Communication Services |
| Industry | Entertainment | Entertainment |
| Core business | Netflix, Inc. provides entertainment services worldwide. | Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. |
Compare more than two at a time
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AI score, forward P/E, analyst target upside, operating margin, and revenue growth are scored head-to-head, with a running tally of which ticker leads on how many metrics.
Volatility, Sharpe and Sortino ratios, maximum, current, and average drawdown, Ulcer Index, and worst single-day and single-week drops across every timeframe.
Pairwise daily-return correlation for every combination, so you can see whether two holdings actually diversify each other or just move together.
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