SIRI vs AMZN Stock Comparison: AI Score, Valuation, Performance and Upside
SiriusXM and Amazon represent very different investment propositions in audio entertainment: SiriusXM is a focused, subscription-based satellite radio company built around exclusive content and vehicle integration, while Amazon is a massive, diversified e-commerce and cloud computing giant for which Amazon Music is a small, bundled feature of its broader Prime ecosystem rather than a standalone growth driver.
SiriusXM offers pure-play, focused exposure to the audio entertainment subscription model with its own distinct risks around vehicle integration and streaming competition, while Amazon offers essentially no meaningful direct exposure to the audio streaming market, since Amazon Music is a minor part of a company primarily driven by e-commerce and cloud computing. Consider SiriusXM only if you want focused audio entertainment exposure, and Amazon only for its core e-commerce and AWS businesses.
SIRI holds the edge across 3 of 5 key metrics in this comparison. SIRI leads on both 1-year return (+18.74%) and forward P/E quality (8.91x vs 24.68x for AMZN), a relatively favorable combination of momentum and valuation. On fundamentals, AMZN is growing revenue faster (19.60%), while SIRI maintains the higher operating margin (22.13%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for AMZN (+27.80%) than for SIRI (+11.37%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want focused, pure-play exposure to the subscription audio entertainment and satellite radio business
- Value SiriusXM's established, loyal subscriber base and vehicle integration
- Believe podcast and digital streaming diversification can help offset satellite radio competitive pressure
- Prefer a smaller, more predictable subscription revenue model over a diversified technology conglomerate
- Want diversified exposure to e-commerce, cloud computing (AWS), and digital advertising rather than audio streaming specifically
- Understand that Amazon Music is a small, bundled feature within the broader Amazon Prime ecosystem
- Value Amazon's scale and ability to fund continued content investment without needing standalone segment profitability
- Are primarily investing in Amazon's core businesses rather than seeking audio streaming exposure
| Metric | SIRI | AMZN |
|---|---|---|
| AI scorei | 27.2 | 62.4 |
| AI ranki | #2463 | #122 |
| Latest closei | $27.31 | $253.71 |
| 1M returni | -4.74% | -4.56% |
| 6M returni | +21.92% | +21.53% |
| 1Y returni | +18.74% | +9.72% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | SIRI | AMZN |
|---|---|---|
| 1Y ago | $11.87K (+18.7%) started 2025-09-18 | $10.97K (+9.7%) started 2025-09-18 |
| 5Y ago | $4.55K (-54.5%) started 2021-09-20 | $15.12K (+51.2%) started 2021-09-20 |
| 10Y ago | $6.6K (-34.0%) started 2016-09-19 | $65.47K (+554.7%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | SIRI | AMZN |
|---|---|---|
| Market capi | $10.01B | $2.77T |
| Trailing P/Ei | 11.93 | 20.66 |
| Forward P/Ei | 8.91 | 24.68 |
| Price/Salesi | N/A | 3.49 |
| EV/Revenuei | 2.19 | 3.74 |
| Analyst targeti | $33.08 | $328.17 |
| Target upsidei | +11.37% | +27.80% |
| Metric | SIRI | AMZN |
|---|---|---|
| Revenue growthi | 1.00% | 19.60% |
| Earnings growthi | 23.70% | 242.30% |
| EPS growthi | +23.70% | +242.30% |
| FCF margini | +13.79% | +0.42% |
| Operating margini | 22.13% | 13.69% |
| Profit margini | 10.23% | 17.44% |
| ROIC proxyi | 7.57% | 30.56% |
| Return on equityi | 7.57% | 30.56% |
| Dividend yieldi | 3.91% | N/A |
| Payout ratioi | 43.37% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 0.96 | 1.44 |
| Debt/equityi | 81.11 | 45.62 |
| Current ratioi | 0.46 | 1.03 |
| Quick ratioi | 0.35 | 0.84 |
Over the past year, SIRI and AMZN have moved barely in opposite directions (correlation of -0.01), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | SIRI | AMZN |
|---|---|---|---|
| 1Y | Growthi | +18.74% | +9.72% |
| CAGRi | +18.75% | +9.73% | |
| Volatilityi | 34.02% | 34.38% | |
| Sharpe ratioi | 0.54 | 0.31 | |
| Sortino ratioi | 0.87 | 0.50 | |
| Max drawdowni | 16.20% | 21.74% | |
| Current drawdowni | 16.20% | 10.67% | |
| Avg drawdowni | 6.49% | 8.77% | |
| Ulcer Indexi | 7.73% | 10.44% | |
| Max daily dropi | 6.47% | 5.55% | |
| Max wkly dropi | 10.08% | 14.09% | |
| 5Y | Growthi | -54.48% | +51.21% |
| CAGRi | -14.58% | +8.63% | |
| Volatilityi | 45.30% | 36.46% | |
| Sharpe ratioi | -0.23 | 0.29 | |
| Sortino ratioi | -0.35 | 0.42 | |
| Max drawdowni | 75.24% | 55.73% | |
| Current drawdowni | 65.03% | 10.67% | |
| Avg drawdowni | 44.79% | 18.17% | |
| Ulcer Indexi | 51.67% | 23.56% | |
| Max daily dropi | 15.25% | 14.05% | |
| Max wkly dropi | 38.41% | 20.35% | |
| 10Y | Growthi | -34.03% | +554.65% |
| CAGRi | -4.08% | +20.68% | |
| Volatilityi | 37.94% | 33.12% | |
| Sharpe ratioi | -0.04 | 0.60 | |
| Sortino ratioi | -0.06 | 0.88 | |
| Max drawdowni | 75.24% | 56.15% | |
| Current drawdowni | 65.03% | 10.67% | |
| Avg drawdowni | 30.93% | 12.88% | |
| Ulcer Indexi | 39.14% | 18.19% | |
| Max daily dropi | 15.25% | 14.05% | |
| Max wkly dropi | 38.41% | 20.35% |
| Category | SIRI | AMZN |
|---|---|---|
| Company | Sirius XM Holdings Inc. | Amazon.com, Inc. |
| Sector | Communication Services | Consumer Cyclical |
| Industry | Entertainment | Internet Retail |
| Core business | A satellite radio company providing subscription-based audio entertainment, including music, sports, talk, and news content, delivered primarily through satellite technology to vehicles across North America, alongside a growing podcast business. | A global e-commerce and cloud computing giant that also operates Amazon Music, a streaming audio service bundled with Amazon Prime membership and offered as a standalone subscription, competing in the broader digital music streaming market. |
| Investor focus | Subscriber retention and churn trends, new vehicle penetration rates, and podcast and streaming content strategy to diversify beyond satellite delivery. | For Amazon overall, e-commerce growth, AWS cloud revenue, and advertising revenue; Amazon Music itself is a smaller component within Amazon's broader Prime ecosystem strategy rather than a standalone reported segment. |
- Established, loyal subscriber base built around exclusive content and deep integration with new vehicle sales
- Subscription-based revenue model provides more predictable cash flow than advertising-dependent audio businesses
- Growing podcast and digital streaming initiatives provide diversification beyond satellite radio delivery
- Amazon Music benefits from bundling with the massive Amazon Prime membership base, providing built-in distribution
- Amazon's overall diversified business across e-commerce, cloud computing (AWS), and advertising provides broad growth drivers
- Scale and technology infrastructure support continued investment in music and podcast content without needing standalone profitability
- Facing long-term competitive pressure from free and low-cost streaming audio alternatives, including Amazon Music
- Subscriber growth is closely tied to new vehicle sales trends, given satellite radio's automotive integration
- Smaller scale and narrower focus than large technology companies also competing in digital audio
- Amazon Music itself is a small part of Amazon's overall business, meaning it does not meaningfully drive Amazon's stock performance
- Faces intense competition from dedicated music streaming services in the broader digital audio market
- Investors in Amazon stock are primarily exposed to e-commerce and AWS performance, not music streaming specifically
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