Hims & Hers Health Inc. (HIMS) Stock Analysis 2026

HealthcareTelehealth & Direct-to-Consumer Healthcare

BriMind AI Score

Proprietary
43
Neutral
Price CAGR
15.9%
1Y Return
-50.4%
Analyst Upside
+13.7%
Rev Growth
38.2%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

About Hims & Hers Health Inc.

Hims & Hers is a telehealth platform connecting patients with licensed healthcare providers for treatments across sexual health, hair loss, mental health, skincare, and weight management (GLP-1 medications). The company operates a direct-to-consumer model, selling branded and compounded medications alongside its telehealth consultations. With a vertically integrated pharmacy model, Hims & Hers disrupts traditional healthcare by combining consultations with medication delivery in a single low-friction experience.

How Hims & Hers Health Makes Money

Hims & Hers generates subscription revenue from ongoing treatment plans — patients subscribe monthly for medications and ongoing provider access. The company sells branded formulations and compounded medications sourced from affiliated pharmacies. Weight management (GLP-1 compounding) has been a major growth driver. Gross margins are improving as the company scales its affiliated pharmacy operations and mix shifts toward higher-margin prescription products.

Hims & Hers Health Revenue & Profitability Breakdown

This chart shows how Hims & Hers Health's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$2.58B
Cost of Revenue
-$785.6M
Gross Profit
$1.79B69.5% margin
Operating Expenses
-$1.79B
Operating Income
$0-12.8% margin
Tax & Other
-$142.0M
Net Income
-$-142.0M-5.5% margin
Gross Margin
69.5%
Operating Margin
-12.8%
Net Margin
-5.5%

Key Financial Metrics

Hims & Hers Health Inc. doesn't carry a meaningful trailing P/E right now, generates $849.4M in free cash flow, runs a debt/equity ratio of 477.13, and converts shareholder equity into profit at a -32.0% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Market Cap
$6.79B
P/E (Forward)
29.03
PEG Ratio
2.15
Price / Book
20.94
Revenue
$2.58B
Revenue Growth
38.2%
EPS (Trailing)
$-0.64
EPS (Forward)
$1.00
Gross Margin
69.5%
Operating Margin
-12.8%
Net Margin
-5.5%
Return on Equity
-32.0%
Return on Assets
-2.2%
Free Cash Flow
$849.4M
Debt / Equity
477.13
Current Ratio
0.93
Quick Ratio
0.82
Beta
2.42
Dividend Yield
None
Payout Ratio
0.0%
Insider Ownership
5.0%
Inst. Ownership
71.6%
Short % Float
30.2%
Book Value / Share
$1.39

Wall Street Analyst Consensus

Wall Street analysts covering Hims & Hers Health Inc. currently haven't converged on a clear consensus rating, with a mean 12-month price target of $31.23. Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

Mean Target$31.23

Intrinsic Value Estimates for HIMS

We use 1 valuation model to estimate HIMS's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

Technical Price Signals

HIMS is currently in a mixed technical position. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

50-Day MA
$31.89
200-Day MA
$28.50

HIMS Investment Case: Bull vs Bear

HIMS's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.

Bull Case (Reasons to Buy)

  • Massive underserved TAM in stigmatized health conditions — millions avoid traditional doctor visits for ED, hair loss, or mental health; telehealth removes the friction.
  • Subscription model creates high customer lifetime value — patients on hair loss or mental health treatments stay for years, improving LTV/CAC economics over time.
  • Platform expansion into adjacent conditions (primary care, fertility, dermatology) leverages existing patient relationships and brand trust.
  • GLP-1 weight loss medications represent a $100B+ market opportunity; Hims captured significant subscriber growth in compounded semaglutide.

Bear Case (Key Risks)

  • FDA crackdown on compounded GLP-1 medications threatens a key growth driver — if supply shortages resolve, compounded semaglutide loses its regulatory basis.
  • Competition from Ro, Amazon Clinic, and traditional telehealth providers intensifies as the market grows, potentially increasing customer acquisition costs.
  • Profitability is improving but nascent — the business requires continued marketing spend to drive subscriber growth, creating near-term margin constraints.
  • Regulatory risk is persistent — DEA rules on controlled substance prescribing and state licensing requirements create ongoing operational complexity.

What to Watch: HIMS Key Metrics

Subscriber growth
Revenue per subscriber
GLP-1 program regulatory status
Gross margin trend
Customer acquisition cost vs LTV

HIMS Stock — Frequently Asked Questions

Read the full HIMS in-depth report
Seven-method valuation, AI Score, blended price target, and a 5-year Monte Carlo simulation for Hims & Hers Health Inc..

Compare HIMS with Peers

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HIMS vs TDOCHims & Hers vs Teladoc — DTC Digital Health vs Enterpri
HIMS vs LLYHims & Hers vs Eli Lilly — Telehealth GLP-1 Disruptor v
DOCS vs HIMSDoximity vs Hims & Hers — Physician Network Platform vs
HIMS vs NVOHims & Hers vs Novo Nordisk — telehealth distributor or

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Data sources: Financial metrics and market data sourced from company SEC filings, earnings releases, and investor relations disclosures. Price data, analyst consensus targets, and fundamental financials provided by financial market data providers. ETF data sourced from official fund prospectuses and index provider publications. AI scores and price targets are proprietary estimates — see our Methodology and Disclaimer for details.
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