Data as of:
brimindinvest.com / compare / hims-vs-nvoLIVE
HIMS
Hims & Hers Health, Inc. · Healthcare / Telehealth
$29.58
+6.52% this month
VERSUS
COMPARE
NVO
Novo Nordisk A/S · Healthcare / Pharmaceuticals
$45.33
-2.49% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
HIMS
2
NVO
3
NVO LEADS 3/5
Comparison scoreboard
NVO LEADS 3/5
AI Score
HIMS 42.9
NVO 38.0
1Y Return
HIMS -30.15%
NVO -15.70%
Fwd P/E
HIMS 26.55
NVO 2.06
Target Up.
HIMS +5.58%
NVO +4.16%
Op. Margin
HIMS -12.75%
NVO 42.54%
Metrics last refreshed: 8/31/2026
Quick take

HIMS vs NVO Stock Comparison: AI Score, Valuation, Performance and Upside

Hims & Hers is typically evaluated as a fast-growing consumer health platform whose fortunes are increasingly tied to its distribution relationship with GLP-1 manufacturers, while Novo Nordisk is judged as the underlying drug innovator and manufacturer defending its franchise against rivals and new distribution channels. The two now sit on opposite ends of the same supply chain after settling their 2026 legal dispute and striking a partnership. The choice between them depends on whether an investor wants exposure to branded drug economics or to the consumer-facing distribution layer.

Novo Nordisk suits investors seeking established, profitable exposure to GLP-1 drug economics at a pharma valuation, while Hims & Hers is a higher-beta bet on telehealth distribution scaling faster than its subscriber-acquisition costs.

Live analysis · updated 8/31/2026

NVO holds the edge across 3 of 5 key metrics in this comparison. NVO leads on both 1-year return (-15.70%) and forward P/E quality (2.06x vs 26.55x for HIMS), a relatively favorable combination of momentum and valuation. On fundamentals, HIMS is growing revenue faster (38.20%), while NVO maintains the higher operating margin (42.54%) — a classic growth-versus-profitability split. Analyst consensus implies similar upside for both: +5.58% for HIMS and +4.16% for NVO.

Want a full valuation workup? 16-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
HIMS
NVO
Recent returns
HIMS
NVO
Analyst price targets & sentiment
HIMS · 13 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.8/5.0)
Price target range
analyst low$23.00
analyst high$42.00
analyst mean$31.23
current price$29.58
+5.6% upside to analyst mean
NVO · 12 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.6/5.0)
Price target range
analyst low$40.25
analyst high$64.13
analyst mean$47.21
current price$45.33
+4.2% upside to analyst mean
Who should consider this stock?
HIMS may suit investors who:
  • Want exposure to consumer telehealth growth
  • Believe direct-to-consumer distribution will keep winning share in weight loss
  • Can tolerate regulatory and legal headline risk
  • Prefer a smaller-cap, higher-volatility healthcare name
NVO may suit investors who:
  • Want established, profitable exposure to the GLP-1 market
  • Prefer a diversified pharmaceutical company over a single-category platform
  • Are comfortable with European pharma valuation and reporting conventions
  • Value dividend income alongside growth
Performance & AI score
Performance & AI score
MetricHIMSNVO
AI score42.938.0
AI rank#822#1283
Latest close$29.58$45.33
1M return+6.52%-2.49%
6M return+103.72%+27.08%
1Y return-30.15%-15.70%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodHIMSNVO
1Y ago$7.12K (-28.8%)
started 2025-09-02
$8.86K (-11.4%)
started 2025-09-02
5Y ago$37.54K (+275.4%)
started 2021-08-31
$11.46K (+14.6%)
started 2021-08-31
10Y ago$30.18K (+201.8%)
started 2019-09-13
$31.77K (+217.7%)
started 2016-08-31

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricHIMSNVO
Market cap$6.9B$200.41B
Trailing P/EN/A11.08
Forward P/E26.552.06
Price/Sales2.680.61
EV/Revenue2.880.90
Analyst target$31.23$47.21
Target upside+5.58%+4.16%
Growth, profitability & risk
Growth, profitability & risk
MetricHIMSNVO
Revenue growth38.20%2.10%
Earnings growthN/A-20.60%
EPS growthN/A-20.60%
FCF margin+32.95%+11.44%
Operating margin-12.75%42.54%
Profit margin-5.51%35.35%
ROIC proxy-32.03%59.81%
Return on equity-32.03%59.81%
Dividend yield0.00%3.94%
Beta2.420.35
Debt/equity477.1363.33
Current ratio0.930.87
Quick ratio0.820.64
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
HIMS max drawdown76.86%
NVO max drawdown43.67%
HIMS max wkly drop32.71%
NVO max wkly drop26.95%
5Y risk snapshot
HIMS max drawdown78.88%
NVO max drawdown74.70%
HIMS max wkly drop39.06%
NVO max wkly drop33.45%
10Y risk snapshot
HIMS max drawdown87.29%
NVO max drawdown74.70%
HIMS max wkly drop39.06%
NVO max wkly drop33.45%
Performance metrics by period
Performance metrics by period
PeriodMetricHIMSNVO
1YGrowth-28.77%-15.59%
CAGR-28.92%-15.67%
Sharpe ratio0.04-0.24
Max drawdown76.86%43.67%
Max daily drop16.03%16.43%
Max wkly drop32.71%26.95%
5YGrowth+275.38%+1.69%
CAGR+30.29%+0.34%
Sharpe ratio0.680.09
Max drawdown78.88%74.70%
Max daily drop34.63%21.83%
Max wkly drop39.06%33.45%
10YGrowth+201.84%+145.10%
CAGR+17.19%+9.38%
Sharpe ratio0.530.30
Max drawdown87.29%74.70%
Max daily drop34.63%21.83%
Max wkly drop39.06%33.45%
Business comparison
Business comparison
CategoryHIMSNVO
CompanyHims & Hers Health, Inc.Novo Nordisk A/S
SectorHealthcare / TelehealthHealthcare / Pharmaceuticals
IndustryN/AN/A
Core businessHims & Hers operates a direct-to-consumer telehealth platform offering subscriptions for weight loss, sexual health, dermatology, and mental health treatments.Novo Nordisk is a Danish pharmaceutical company and maker of semaglutide-based drugs Ozempic and Wegovy, alongside a broader diabetes and rare-disease portfolio.
Investor focusInvestors watch subscriber growth, weight-loss category revenue, and the durability of its restructured distribution partnership with Novo Nordisk for branded GLP-1 drugs.Investors focus on GLP-1 market share retention against Eli Lilly, manufacturing capacity expansion, and pricing pressure in the U.S. obesity-drug market.
HIMS strengths
  • Fast-growing subscriber base across a multi-category telehealth platform
  • Now an authorized channel for branded Wegovy and Ozempic after settling with Novo Nordisk
  • Asset-light model with high gross margins and strong direct-to-consumer marketing reach
NVO strengths
  • Global leadership in GLP-1 diabetes and obesity treatments
  • Large manufacturing capacity expansion underway to meet Wegovy demand
  • Diversified pipeline beyond GLP-1, including rare disease and cardiovascular drugs
Risks to watch — HIMS
  • Regulatory scrutiny over past compounded-drug marketing and prior legal disputes with Novo Nordisk
  • Reliance on continued access to GLP-1 supply on favorable terms
  • Rising customer acquisition costs and churn in an increasingly competitive telehealth market
Risks to watch — NVO
  • Intensifying competition from Eli Lilly's tirzepatide franchise
  • Pricing pressure and channel disruption from compounded and telehealth-distributed alternatives
  • Execution risk on manufacturing scale-up and the oral semaglutide rollout
Frequently asked questions
Novo Nordisk offers more established, diversified exposure to the GLP-1 market with a long profitability track record, while Hims & Hers offers higher growth potential tied to consumer telehealth adoption but carries more business-model and regulatory risk. Investors seeking stability typically lean toward Novo Nordisk, while those seeking growth may prefer Hims & Hers.
AI Prediction SignalNext 5 trading days
Members only
HIMS
+2.8%BUY
NVO
+1.1%HOLD

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