Data as of:
brimindinvest.com / compare / hims-vs-nvoLIVE
HIMS
Hims & Hers Health, Inc. · Healthcare / Telehealth
$29.38
+5.49% this month
VERSUS
COMPARE
NVO
Novo Nordisk A/S · Healthcare / Pharmaceuticals
$39.22
-7.78% this month
Comparison scoreboard
NVO LEADS 4/5
AI Scorei
HIMS ✓42.5
NVO 40.8
1Y Returni
HIMS -53.19%
NVO ✓-27.40%
Fwd P/Ei
HIMS 29.03
NVO ✓1.71
Target Up.i
HIMS +7.36%
NVO ✓+17.00%
Op. Margini
HIMS -12.75%
NVO ✓42.54%
Metrics last refreshed: 10/16/2026
Quick take

HIMS vs NVO Stock Comparison: AI Score, Valuation, Performance and Upside

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Hims & Hers is typically evaluated as a fast-growing consumer health platform whose fortunes are increasingly tied to its distribution relationship with GLP-1 manufacturers, while Novo Nordisk is judged as the underlying drug innovator and manufacturer defending its franchise against rivals and new distribution channels. The two now sit on opposite ends of the same supply chain after settling their 2026 legal dispute and striking a partnership. The choice between them depends on whether an investor wants exposure to branded drug economics or to the consumer-facing distribution layer.

Novo Nordisk suits investors seeking established, profitable exposure to GLP-1 drug economics at a pharma valuation, while Hims & Hers is a higher-beta bet on telehealth distribution scaling faster than its subscriber-acquisition costs.

Live analysis · updated 10/16/2026

NVO holds the edge across 4 of 5 key metrics in this comparison. NVO leads on both 1-year return (-27.40%) and forward P/E quality (1.71x vs 29.03x for HIMS), a relatively favorable combination of momentum and valuation. On fundamentals, HIMS is growing revenue faster (38.20%), while NVO maintains the higher operating margin (42.54%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for NVO (+17.00%) than for HIMS (+7.36%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
HIMS
NVO
Recent returns
HIMS
NVO
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

HIMS
Price target range
analyst mean$31.23
current price$29.38
+7.4% upside to analyst mean
NVO · 12 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.7/5.0)
3 Buy / 10 Hold / 1 Sell
Price target range
analyst low$40.00
analyst high$62.18
analyst mean$45.89
current price$39.22
+17.0% upside to analyst mean
Who should consider this stock?
HIMS may suit investors who:
  • Want exposure to consumer telehealth growth
  • Believe direct-to-consumer distribution will keep winning share in weight loss
  • Can tolerate regulatory and legal headline risk
  • Prefer a smaller-cap, higher-volatility healthcare name
NVO may suit investors who:
  • Want established, profitable exposure to the GLP-1 market
  • Prefer a diversified pharmaceutical company over a single-category platform
  • Are comfortable with European pharma valuation and reporting conventions
  • Value dividend income alongside growth
Performance & AI score
Performance & AI score
MetricHIMSNVO
AI scorei42.540.8
AI ranki#1046#1088
Latest closei$29.38$39.22
1M returni+5.49%-7.78%
3M returni-12.77%-22.84%
6M returni+8.86%-2.95%
1Y returni-53.19%-27.40%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodHIMSNVO
1Y ago$4.68K (-53.2%)
started 2025-10-15
$7.62K (-23.8%)
started 2025-10-15
5Y ago$35.14K (+251.4%)
started 2021-10-15
$9.68K (-3.2%)
started 2021-10-15
10Y ago$29.98K (+199.8%)
started 2019-09-13
$31.84K (+218.4%)
started 2016-10-17

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricHIMSNVO
Market capi$6.79B$173.08B
Trailing P/EiN/A9.59
Forward P/Ei29.031.71
Price/SalesiN/A0.53
EV/Revenuei2.850.82
Analyst targeti$31.23$45.89
Target upsidei+7.36%+17.00%
Growth, profitability & risk
Growth, profitability & risk
MetricHIMSNVO
Revenue growthi38.20%2.10%
Earnings growthiN/A-20.60%
EPS growthiN/A-20.60%
FCF margini+32.95%+11.44%
Operating margini-12.75%42.54%
Profit margini-5.51%35.35%
ROIC proxyi-32.03%59.81%
Return on equityi-32.03%59.81%
Dividend yieldiN/A4.58%
Payout ratioi0.00%43.10%
Dividend growth streakiN/A7 yrs
Betai2.420.38
Debt/equityi477.1363.33
Current ratioi0.930.87
Quick ratioi0.820.64
Correlation

Over the past year, HIMS and NVO have moved barely in the same direction (correlation of 0.14), based on daily returns.

1Y
0.14
-1.0+1.0
5Y
0.13
-1.0+1.0
10Y
0.11
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
HIMS max drawdowni76.86%
NVO max drawdowni43.67%
HIMS max wkly dropi32.71%
NVO max wkly dropi26.95%
5Y risk snapshot
HIMS max drawdowni78.88%
NVO max drawdowni74.70%
HIMS max wkly dropi39.06%
NVO max wkly dropi33.45%
10Y risk snapshot
HIMS max drawdowni87.29%
NVO max drawdowni74.70%
HIMS max wkly dropi39.06%
NVO max wkly dropi33.45%
Performance metrics by period
Performance metrics by period
PeriodMetricHIMSNVO
1YGrowthi-53.19%-27.40%
CAGRi-53.21%-27.42%
Volatilityi90.24%45.65%
Sharpe ratioi-0.46-0.57
Sortino ratioi-0.71-0.75
Max drawdowni76.86%43.67%
Current drawdowni53.19%35.64%
Avg drawdowni52.10%23.92%
Ulcer Indexi53.56%26.63%
Max daily dropi16.03%16.43%
Max wkly dropi32.71%26.95%
5YGrowthi+251.44%-14.05%
CAGRi+28.58%-2.98%
Volatilityi84.41%39.04%
Sharpe ratioi0.660.01
Sortino ratioi1.030.01
Max drawdowni78.88%74.70%
Current drawdowni57.26%71.09%
Avg drawdowni32.82%26.51%
Ulcer Indexi37.93%37.60%
Max daily dropi34.63%21.83%
Max wkly dropi39.06%33.45%
10YGrowthi+199.80%+145.67%
CAGRi+16.75%+9.41%
Volatilityi77.49%32.79%
Sharpe ratioi0.530.30
Sortino ratioi0.810.42
Max drawdowni87.29%74.70%
Current drawdowni57.26%71.09%
Avg drawdowni43.81%17.30%
Ulcer Indexi52.18%27.62%
Max daily dropi34.63%21.83%
Max wkly dropi39.06%33.45%
AI Prediction Signali
Members only
Next 5 trading days
HIMS
+2.8%BUY
NVO
+1.1%HOLD
Next 30 trading days
HIMS
+6.4%BUY
NVO
+3.2%HOLD

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Business comparison
Business comparison
CategoryHIMSNVO
CompanyHims & Hers Health, Inc.Novo Nordisk A/S
SectorHealthcareHealthcare / Pharmaceuticals
IndustryDrug Manufacturers - Specialty & GenericDrug Manufacturers - General
Core businessHims & Hers operates a direct-to-consumer telehealth platform offering subscriptions for weight loss, sexual health, dermatology, and mental health treatments.Novo Nordisk is a Danish pharmaceutical company and maker of semaglutide-based drugs Ozempic and Wegovy, alongside a broader diabetes and rare-disease portfolio.
Investor focusInvestors watch subscriber growth, weight-loss category revenue, and the durability of its restructured distribution partnership with Novo Nordisk for branded GLP-1 drugs.Investors focus on GLP-1 market share retention against Eli Lilly, manufacturing capacity expansion, and pricing pressure in the U.S. obesity-drug market.
HIMS strengths
  • Fast-growing subscriber base across a multi-category telehealth platform
  • Now an authorized channel for branded Wegovy and Ozempic after settling with Novo Nordisk
  • Asset-light model with high gross margins and strong direct-to-consumer marketing reach
NVO strengths
  • Global leadership in GLP-1 diabetes and obesity treatments
  • Large manufacturing capacity expansion underway to meet Wegovy demand
  • Diversified pipeline beyond GLP-1, including rare disease and cardiovascular drugs
Risks to watch — HIMS
  • Regulatory scrutiny over past compounded-drug marketing and prior legal disputes with Novo Nordisk
  • Reliance on continued access to GLP-1 supply on favorable terms
  • Rising customer acquisition costs and churn in an increasingly competitive telehealth market
Risks to watch — NVO
  • Intensifying competition from Eli Lilly's tirzepatide franchise
  • Pricing pressure and channel disruption from compounded and telehealth-distributed alternatives
  • Execution risk on manufacturing scale-up and the oral semaglutide rollout
Frequently asked questions
Novo Nordisk offers more established, diversified exposure to the GLP-1 market with a long profitability track record, while Hims & Hers offers higher growth potential tied to consumer telehealth adoption but carries more business-model and regulatory risk. Investors seeking stability typically lean toward Novo Nordisk, while those seeking growth may prefer Hims & Hers.
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Volatility, Sharpe and Sortino ratios, maximum, current, and average drawdown, Ulcer Index, and worst single-day and single-week drops across every timeframe.

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Pairwise daily-return correlation for every combination, so you can see whether two holdings actually diversify each other or just move together.

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