Data as of:
brimindinvest.com / compare / jnj-vs-pfeLIVE
JNJ
Johnson & Johnson · Healthcare
$269.99
-1.25% this month
VERSUS
COMPARE
PFE
Pfizer Inc. · Healthcare
$27.66
-2.05% this month
Comparison scoreboard
JNJ LEADS 4/5
AI Scorei
JNJ 49.9
PFE 39.3
1Y Returni
JNJ +55.02%
PFE +14.53%
Fwd P/Ei
JNJ 21.78
PFE 9.83
Target Up.i
JNJ +1.66%
PFE +0.55%
Op. Margini
JNJ 29.19%
PFE 27.88%
Metrics last refreshed: 9/20/2026
Quick take

JNJ vs PFE Stock Comparison: AI Score, Valuation, Performance and Upside

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J&J and Pfizer are both large-cap pharma stalwarts but occupy very different investment narratives in 2024. J&J is a steady compounder diversified across pharma and medical devices with a prized dividend history, while Pfizer is a turnaround story rebuilding its revenue base after a massive COVID-driven boom-and-bust cycle. The choice between them is essentially stability and consistency (JNJ) versus higher risk and potential recovery upside (PFE).

Investors should evaluate whether they want J&J's proven dividend compounding and pipeline stability or Pfizer's deep valuation discount and recovery potential — the two companies are at very different points in their earnings cycles.

Live analysis · updated 9/20/2026

JNJ holds the edge across 4 of 5 key metrics in this comparison. JNJ has delivered stronger 1-year price return (+55.02% vs +14.53%), though PFE has the better forward P/E setup (9.83x vs 21.78x for JNJ). JNJ leads on both revenue growth (6.60%) and operating margin (29.19%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: +1.66% for JNJ and +0.55% for PFE.

Normalized 1Y performance
JNJ
PFE
Recent returns
JNJ
PFE
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

JNJ · 23 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.3/5.0)
16 Buy / 6 Hold / 1 Sell
Price target range
analyst low$150.00
analyst mean$272.50
current price$269.99
+1.7% upside to analyst mean
PFE · 23 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.4/5.0)
10 Buy / 16 Hold / 2 Sell
Price target range
analyst low$23.00
analyst high$42.00
analyst mean$28.61
current price$27.66
+0.5% upside to analyst mean
Who should consider this stock?
JNJ may suit investors who:
  • prioritize long-term dividend income with 60+ years of consecutive increases
  • want balanced healthcare exposure across pharma and medical devices
  • prefer steady pipeline execution over binary pipeline bets
  • are comfortable with modest growth in exchange for lower volatility
PFE may suit investors who:
  • seek a contrarian bet on post-COVID revenue recovery at a discounted valuation
  • value deep pipeline optionality including the Seagen oncology platform
  • are willing to accept near-term earnings pressure for potential medium-term upside
  • want high dividend yield while the turnaround thesis plays out
Performance & AI score
Performance & AI score
MetricJNJPFE
AI scorei49.939.3
AI ranki#553#1256
Latest closei$269.99$27.66
1M returni-1.25%-2.05%
6M returni+13.63%+0.91%
1Y returni+55.02%+14.53%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodJNJPFE
1Y ago$15.5K (+55.0%)
started 2025-09-18
$11.45K (+14.5%)
started 2025-09-18
5Y ago$20.29K (+102.9%)
started 2021-09-20
$9.11K (-8.9%)
started 2021-09-20
10Y ago$37.68K (+276.8%)
started 2016-09-19
$19.57K (+95.7%)
started 2016-09-19

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricJNJPFE
Market capi$645.95B$162.16B
Trailing P/Ei31.0637.43
Forward P/Ei21.789.83
Price/Salesi4.182.13
EV/Revenuei6.883.36
Analyst targeti$272.50$28.61
Target upsidei+1.66%+0.55%
Growth, profitability & risk
Growth, profitability & risk
MetricJNJPFE
Revenue growthi6.60%2.60%
Earnings growthi-0.90%-10.10%
EPS growthi-0.90%-10.10%
FCF margini+17.24%+19.60%
Operating margini29.19%27.88%
Profit margini21.48%6.80%
ROIC proxyi25.74%5.01%
Return on equityi25.74%5.01%
Dividend yieldi2.00%6.05%
Payout ratioi60.79%226.32%
Dividend growth streakiNo increase yetNo increase yet
Betai0.230.30
Debt/equityi57.7174.25
Current ratioi1.091.27
Quick ratioi0.720.85
Correlation

Over the past year, JNJ and PFE have moved weakly in the same direction (correlation of 0.30), based on daily returns.

1Y
0.30
-1.0+1.0
5Y
0.41
-1.0+1.0
10Y
0.50
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
JNJ max drawdowni10.96%
PFE max drawdowni17.09%
JNJ max wkly dropi6.22%
PFE max wkly dropi9.46%
5Y risk snapshot
JNJ max drawdowni18.41%
PFE max drawdowni58.96%
JNJ max wkly dropi9.18%
PFE max wkly dropi11.19%
10Y risk snapshot
JNJ max drawdowni27.37%
PFE max drawdowni58.96%
JNJ max wkly dropi13.25%
PFE max wkly dropi15.34%
Performance metrics by period
Performance metrics by period
PeriodMetricJNJPFE
1YGrowthi+55.02%+14.53%
CAGRi+55.07%+14.54%
Volatilityi19.04%23.60%
Sharpe ratioi2.170.50
Sortino ratioi3.470.79
Max drawdowni10.96%17.09%
Current drawdowni3.03%4.69%
Avg drawdowni2.95%6.72%
Ulcer Indexi4.12%7.92%
Max daily dropi3.66%3.43%
Max wkly dropi6.22%9.46%
5YGrowthi+82.43%-25.10%
CAGRi+12.79%-5.62%
Volatilityi17.60%25.40%
Sharpe ratioi0.52-0.28
Sortino ratioi0.76-0.41
Max drawdowni18.41%58.96%
Current drawdowni3.03%46.42%
Avg drawdowni7.01%38.14%
Ulcer Indexi8.57%41.46%
Max daily dropi7.59%6.72%
Max wkly dropi9.18%11.19%
10YGrowthi+189.90%+25.36%
CAGRi+11.23%+2.29%
Volatilityi18.84%24.08%
Sharpe ratioi0.420.03
Sortino ratioi0.600.04
Max drawdowni27.37%58.96%
Current drawdowni3.03%46.42%
Avg drawdowni6.40%23.44%
Ulcer Indexi7.97%30.34%
Max daily dropi10.04%7.73%
Max wkly dropi13.25%15.34%
AI Prediction Signali
Members only
Next 5 trading days
JNJ
+2.8%BUY
PFE
+1.1%HOLD
Next 30 trading days
JNJ
+6.4%BUY
PFE
+3.2%HOLD

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Business comparison
Business comparison
CategoryJNJPFE
CompanyJohnson & JohnsonPfizer Inc.
SectorHealthcareHealthcare
IndustryDrug Manufacturers - GeneralDrug Manufacturers - General
Core businessJohnson & Johnson operates two segments: Innovative Medicine (branded pharmaceuticals including immunology, oncology, and neuroscience) and MedTech (surgical robotics, orthopedics, and cardiovascular devices). Following the Kenvue spin-off of its consumer health division, J&J is now a pure-play pharmaceutical and medical technology company. Revenue is broadly diversified across therapeutic areas and geographies.Pfizer is a global biopharmaceutical company whose revenue base surged during COVID-19 due to its mRNA vaccine (Comirnaty) and antiviral (Paxlovid), then contracted sharply as pandemic demand normalized. The company is now executing a major post-COVID repositioning focused on oncology, rare diseases, and anti-infectives, accelerated by the $43B acquisition of Seagen. Legacy blockbusters including Eliquis and Vyndaqel anchor non-COVID revenue.
Investor focusInvestors track the Innovative Medicine segment's pipeline progression — particularly oncology and immunology launches replacing Stelara biosimilar erosion — alongside MedTech's surgical robotics ramp and dividend growth continuity.Investors track the speed of non-COVID revenue recovery, Seagen oncology pipeline integration, the sustainability of the dividend given elevated debt, and whether newly launched products can offset the roughly $20B+ COVID revenue decline.
JNJ strengths
  • Dividend King with 60+ consecutive years of dividend increases
  • Deep oncology and immunology pipeline with multiple Phase 3 assets
  • MedTech segment provides differentiated exposure to surgical robotics and cardiovascular devices
PFE strengths
  • Seagen acquisition adds a leading oncology antibody-drug conjugate platform
  • Eliquis (blood thinner) and Vyndaqel (cardiac) provide durable non-COVID revenue
  • Deep manufacturing scale and global distribution infrastructure
Risks to watch — JNJ
  • Stelara biosimilar competition eroding a key revenue pillar
  • Ongoing talc litigation liability and settlement uncertainty
  • MedTech integration complexity following multiple acquisitions
Risks to watch — PFE
  • Post-COVID revenue cliff creating multi-year earnings pressure
  • Elevated debt load from Seagen acquisition constraining financial flexibility
  • Multiple patent expirations creating a 'patent cliff' risk from 2025-2030
Frequently asked questions
JNJ is generally the better choice for investors seeking stability and reliable income — its diversified business model, consistent dividend growth, and strong MedTech segment make it a core healthcare holding. PFE is the better choice for investors with a higher risk tolerance who believe the post-COVID revenue trough is priced in and that the Seagen acquisition unlocks a durable oncology growth platform. JNJ suits most long-term investors; PFE suits those comfortable with a multi-year turnaround.
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