PayPal Holdings Inc. (PYPL) Stock Analysis 2026

FintechDigital Payments & Financial Technology
$52.41
as of 2026-09-18
-20.0% (52-week)50D MA $54.02  |  200D MA $51.21

BriMind AI Score

Proprietary
41
Neutral
Price CAGR
2.8%
1Y Return
-19.7%
Analyst Upside
+11.1%
Rev Growth
4.8%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

About PayPal Holdings Inc.

PayPal is one of the world's largest digital payment platforms, processing $1.5 trillion+ in annual payment volume across 400+ million active accounts. The company operates PayPal (online checkout and peer-to-peer payments), Venmo (social payments app popular with younger demographics), and Braintree (merchant payment processing competing with Stripe). PayPal is undergoing a turnaround focused on profitable growth after a period of declining margins and user engagement.

How PayPal Makes Money

PayPal earns transaction fees — typically 2.5-3.5% of payment volume for branded PayPal checkout, and lower margins (~0.5-1%) for unbranded Braintree processing. Revenue segments include transaction revenue (~92% — fees on payment processing) and other value-added services (~8% — credit products, working capital loans, and interest on customer balances). Venmo is monetized through merchant payments, Pay with Venmo, and Venmo debit card transactions.

PayPal Revenue & Profitability Breakdown

This chart shows how PayPal's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$34.13B
Cost of Revenue
-$20.31B
Gross Profit
$13.81B40.5% margin
Operating Expenses
-$8.02B
Operating Income
$5.79B17.0% margin
Tax & Other
-$888.0M
Net Income
$4.90B14.4% margin
Gross Margin
40.5%
Operating Margin
17.0%
Net Margin
14.4%
EBITDA Margin
20.0%

Key Financial Metrics

PayPal Holdings Inc. trades at a trailing P/E of 10.14x, generates $4.42B in free cash flow, runs a debt/equity ratio of 71.75, and converts shareholder equity into profit at a 24.5% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Market Cap
$45.90B
Enterprise Value
$73.58B
P/E (Trailing)
10.14
P/E (Forward)
9.26
PEG Ratio
0.98
EV / EBITDA
11.55
Price / Sales
2.24
Price / Book
3.55
Revenue
$34.13B
Revenue Growth
4.8%
Earnings Growth
-3.1%
EBITDA
$6.37B
Gross Margin
40.5%
Operating Margin
17.0%
Net Margin
14.4%
Return on Equity
24.5%
Return on Assets
4.6%
Free Cash Flow
$4.42B
Total Cash
$11.21B
Total Debt
$13.38B
Debt / Equity
71.75
Current Ratio
1.29
Quick Ratio
0.25
Beta
1.30
Dividend Yield
1.0%
Payout Ratio
7.9%
Insider Ownership
0.7%
Inst. Ownership
79.1%
Short % Float
4.4%
Book Value / Share
$22.99

Wall Street Analyst Consensus

38 analysts covering PayPal Holdings Inc. currently lean toward a Hold rating, with a mean 12-month price target of $59.66 (+13.8% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

Consensus RatingHold(38 analysts)
SellStrong Buy
Low Target$49.00-6.5%
Mean Target$59.66+13.8% upside
High Target$120.00+129.0%

Intrinsic Value Estimates for PYPL

We use 1 valuation model to estimate PYPL's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

Technical Price Signals

PYPL is currently in a short-term downtrend, trading below its 50-day average of $54.02 and above its 200-day average of $51.21. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

Current Price
$52.41
50-Day MA
$54.02
▼ Price below
200-Day MA
$51.21
▲ Price above
Short-term Downtrend
Below 50-day MA — caution

PYPL Investment Case: Bull vs Bear

PYPL's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.

Bull Case (Reasons to Buy)

  • Branded checkout is stabilizing — PayPal's focus on improving the checkout experience (Fastlane, one-click) is showing early signs of reversing market share losses.
  • Venmo monetization is accelerating — Pay with Venmo, Venmo debit cards, and business profiles are converting social payments into revenue.
  • Trading at 15-17x forward P/E — significantly cheaper than payment peers (Visa 28x, Mastercard 32x) despite processing comparable volumes.
  • New CEO Alex Chriss (from Intuit) is bringing product-led growth culture and has streamlined the organization around fewer, higher-impact initiatives.

Bear Case (Key Risks)

  • Apple Pay, Google Pay, and Shop Pay (Shopify) are taking checkout share — PayPal's branded button is appearing less frequently on merchant sites.
  • Braintree growth (unbranded processing) is low-margin and commoditized — volume grows but profit contribution is thin.
  • User engagement metrics have been flat — total payment volume growth is driven by existing users spending more, not by adding new active accounts.
  • Competition from Stripe, Adyen, and Square/Block in merchant services keeps pricing under pressure.

What to Watch: PYPL Key Metrics

Branded checkout volume growth
Transaction margin dollars
Venmo revenue & monetization
Total payment volume growth
Operating margin expansion

PYPL Stock — Frequently Asked Questions

Read the full PYPL in-depth report
Seven-method valuation, AI Score, blended price target, and a 5-year Monte Carlo simulation for PayPal Holdings Inc..

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Data sources: Financial metrics and market data sourced from company SEC filings, earnings releases, and investor relations disclosures. Price data, analyst consensus targets, and fundamental financials provided by financial market data providers. ETF data sourced from official fund prospectuses and index provider publications. AI scores and price targets are proprietary estimates — see our Methodology and Disclaimer for details.
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