Deere & Company (DE) Stock Analysis 2026

Deere & Company (John Deere) is the world's largest manufacturer of agricultural equipment and a major producer of construction and forestry machinery. The iconic green and yellow tractors, combines, and planters are essential tools for feeding the world. Deere has been transforming from a traditional equipment manufacturer into a precision agriculture technology company, using GPS guidance, AI-driven crop analytics, autonomous machines, and satellite imagery to help farmers increase yields and reduce costs.

This chart shows how Deere &'s revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Deere & Company trades at a trailing P/E of 35.10x, generates $4.52B in free cash flow, runs a debt/equity ratio of 376.02, and converts shareholder equity into profit at a 18.2% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

23 analysts covering Deere & Company currently lean toward a Hold rating, with a mean 12-month price target of $665.35 (-2.7% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

We use 1 valuation model to estimate DE's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

DE is currently in a golden cross pattern, trading above its 50-day average of $612.01 and above its 200-day average of $563.90. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

DE's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.