Duolingo Inc. (DUOL) Stock Analysis 2026

TechnologyEd-Tech & Language Learning
$141.90
as of 2026-09-18
-49.6% (52-week)50D MA $133.44  |  200D MA $131.76

BriMind AI Score

Proprietary
32
Weak
Price CAGR
1.3%
1Y Return
-53.3%
Analyst Upside
-6.5%
Rev Growth
18.3%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

About Duolingo Inc.

Duolingo is the world's most downloaded education app and leading platform for language learning, with over 500 million registered users and 40+ million daily active users. The freemium app uses gamification, AI-driven personalization, and behavioral science to make language learning engaging. Duolingo has expanded beyond language into math and music learning. The company monetizes through subscriptions (Duolingo Plus/Super/Max), advertising, and the Duolingo English Test (accepted by 5,000+ institutions as an English proficiency exam).

How Duolingo Makes Money

Duolingo earns from subscriptions (~75% of revenue), advertising (~15%, served to free-tier users), and the Duolingo English Test (~10%, an accessible alternative to TOEFL/IELTS at $59). The freemium funnel converts free users to paid subscribers as engagement deepens. Duolingo Max, powered by GPT-4, offers premium AI conversation practice at ~$30/month, targeting users willing to pay more for advanced features.

Duolingo Revenue & Profitability Breakdown

This chart shows how Duolingo's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$1.15B
Cost of Revenue
-$312.4M
Gross Profit
$832.6M72.7% margin
Operating Expenses
-$698.8M
Operating Income
$133.8M11.7% margin
Net Income
$410.8M35.9% margin
Gross Margin
72.7%
Operating Margin
11.7%
Net Margin
35.9%

Key Financial Metrics

Duolingo Inc. trades at a trailing P/E of 18.39x, generates $300.2M in free cash flow, runs a debt/equity ratio of 6.11, and converts shareholder equity into profit at a 34.4% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Market Cap
$7.25B
P/E (Trailing)
18.39
P/E (Forward)
20.36
Price / Book
5.16
Revenue
$1.15B
Revenue Growth
18.3%
Earnings Growth
-27.5%
EPS (Trailing)
$8.46
EPS (Forward)
$7.64
Gross Margin
72.7%
Operating Margin
11.7%
Net Margin
35.9%
Return on Equity
34.4%
Return on Assets
5.6%
Free Cash Flow
$300.2M
Debt / Equity
6.11
Current Ratio
2.72
Quick Ratio
2.51
Beta
0.88
Dividend Yield
None
Payout Ratio
0.0%
Insider Ownership
1.5%
Inst. Ownership
100.0%
Short % Float
20.2%
Book Value / Share
$30.17

Wall Street Analyst Consensus

Wall Street analysts covering Duolingo Inc. currently haven't converged on a clear consensus rating, with a mean 12-month price target of $134.29 (-5.4% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

Mean Target$134.29-5.4% upside

Intrinsic Value Estimates for DUOL

We use 3 valuation models to estimate DUOL's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

Technical Price Signals

DUOL is currently in a golden cross pattern, trading above its 50-day average of $133.44 and above its 200-day average of $131.76. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

Current Price
$141.90
50-Day MA
$133.44
▲ Price above
200-Day MA
$131.76
▲ Price above
Golden Cross Pattern
Price above both MAs — bullish signal

DUOL Investment Case: Bull vs Bear

DUOL's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.

Bull Case (Reasons to Buy)

  • Dominant brand in a $60B+ language learning market with massive network effects — Duolingo is synonymous with mobile language learning globally.
  • Monetization is still early — paying subscribers are ~8% of MAU, suggesting enormous conversion upside as AI features improve the value proposition.
  • Duolingo Max at $30/month targets a premium segment willing to pay more for AI-powered conversation practice — a natural upsell to engaged free users.
  • Expansion into math and music education leverages the core gamification and AI personalization engine, extending the TAM beyond language.

Bear Case (Key Risks)

  • Growth in DAUs has shown signs of normalization post-COVID as the initial app-download surge fades.
  • Competition from AI language tutors (ChatGPT, Claude, Speak) could undercut Duolingo's premium positioning if conversational AI becomes a better language learning tool.
  • Gamification-driven engagement may produce users who don't achieve real language proficiency, damaging the brand's long-term credibility.
  • Duolingo English Test faces potential competition if established players improve accessibility and lower prices.

What to Watch: DUOL Key Metrics

Daily active users growth
Subscriber count and revenue
Duolingo Max adoption rate
Duolingo English Test revenue
Subscription revenue per subscriber

DUOL Stock — Frequently Asked Questions

Read the full DUOL in-depth report
Seven-method valuation, AI Score, blended price target, and a 5-year Monte Carlo simulation for Duolingo Inc..

Compare DUOL with Peers

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Data sources: Financial metrics and market data sourced from company SEC filings, earnings releases, and investor relations disclosures. Price data, analyst consensus targets, and fundamental financials provided by financial market data providers. ETF data sourced from official fund prospectuses and index provider publications. AI scores and price targets are proprietary estimates — see our Methodology and Disclaimer for details.
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