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Netflix Inc. (NFLX) Stock Analysis 2026

StreamingStreaming Entertainment
$73.57as of 2026-08-04

BriMind AI Score

Proprietary
57
Moderate
Price CAGR
22.6%
1Y Return
-38.1%
Analyst Upside
+31.5%
Rev Growth
13.4%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

BriMind 1-Year Price Target

$67.32-8.5% potential
Bear Case
$40.92
Bull Case
$102.66
Model Confidence90%

BriMind AI combines DCF, momentum, and analyst consensus to project a 12-month price target.

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

About Netflix Inc.

Netflix is the world's largest subscription streaming service with 280M+ paid memberships across 190+ countries. The company produces and licenses a massive library of films, TV series, documentaries, and games. Netflix pioneered the SVOD (subscription video on demand) model and has evolved from a content acquirer to one of the largest content producers globally, spending $17B+ annually on programming.

How Netflix Makes Money

Netflix earns revenue primarily from monthly subscription fees across multiple tiers: Basic with Ads ($7/mo), Standard ($15.50/mo), and Premium ($23/mo). The company also generates growing advertising revenue from the ad-supported tier. Content spending ($17B+ annually) is the largest expense, offset by spreading costs across a massive global subscriber base. Operating margins have expanded from 10% to 25%+ as the business scales.

Netflix Revenue & Profitability Breakdown

This chart shows how Netflix's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$48.37B
Cost of Revenue
-$24.61B
Gross Profit
$23.76B49.1% margin
Operating Expenses
-$7.61B
Operating Income
$16.15B33.4% margin
Tax & Other
-$2.50B
Net Income
$13.65B28.2% margin
Gross Margin
49.1%
Operating Margin
33.4%
Net Margin
28.2%
EBITDA Margin
28.5%

Key Financial Metrics

A snapshot of the company's valuation, growth, profitability, and financial health. Key things to look at: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business — companies with strong FCF can buy back shares, pay dividends, or invest; Debt/Equity shows how leveraged the company is (high debt can be risky); Return on Equity tells you how efficiently the company generates profit from shareholders' money.

Market Cap
$298.60B
Enterprise Value
$537.53B
P/E (Trailing)
22.55
P/E (Forward)
18.78
EV / EBITDA
46.93
Price / Sales
13.15
Price / Book
21.99
Revenue
$48.37B
Revenue Growth
13.4%
Earnings Growth
11.1%
EBITDA
$11.45B
Gross Margin
49.1%
Operating Margin
33.4%
Net Margin
28.2%
Return on Equity
49.5%
Return on Assets
16.1%
Free Cash Flow
$25.39B
Total Cash
$8.37B
Total Debt
$17.42B
Debt / Equity
55.24
Current Ratio
1.14
Quick Ratio
0.92
Beta
1.52
Dividend Yield
None
Payout Ratio
0.0%
Book Value / Share
$7.24

Wall Street Analyst Consensus

Professional analysts at investment banks set 12-month price targets after researching the company's earnings, competitive position, and industry trends. Strong Buy / Buy means the majority expect meaningful upside. Hold means analysts see fair value near the current price — not a sell signal, but limited near-term upside expected. The mean target is the average of all analyst price targets; the range shows where the most optimistic and most cautious analysts stand.

Consensus RatingBuy(45 analysts)
SellStrong Buy
Low Target$720.00878.7%
Mean Target$94.33+28.2% upside
High Target$1514.00+1957.9%

Intrinsic Value Estimates for NFLX

Intrinsic value is what a stock is truly worth based on the company's fundamentals — independent of what the market currently prices it at. We use multiple models because no single formula is perfect: each captures different aspects of a business. If multiple models agree the stock is undervalued, that convergence is a stronger signal. A stock trading well below its intrinsic value may be a bargain; one far above may carry more risk.

DCF Model (10yr)
$1252.76
+1602.8% vs current
Discounts 10 years of projected free cash flow back to today's dollars (5% growth, 10% discount rate). Best for companies generating consistent cash.
Fair Value Range
$1252.76 – $1252.76
Average Estimate
$1252.76
Potential Upside
1602.8%

⚠️ Intrinsic value estimates use simplified models (Graham, DCF, P/E) and conservative assumptions. They should be used as one input among many — not as sole buy/sell guidance. For advanced analysis, see the full platform.

NFLX Investment Case: Bull vs Bear

Every investment has two sides. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks that could cause the investment to underperform. Good investors read both sides carefully before deciding. A strong bull case with manageable bear risks typically makes for a more compelling investment.

Bull Case (Reasons to Buy)

  • 280M+ paid subscribers with strong retention — Netflix has proven pricing power with multiple successful price increases and low churn.
  • Ad-supported tier is a high-margin growth vector — advertising revenue is scaling rapidly and doesn't require incremental content spend.
  • Password-sharing crackdown successfully converted 40M+ freeloaders into paying subscribers, with further upside globally.
  • Live events (sports, comedy specials) and gaming expand the platform beyond scripted content, increasing engagement and reducing churn.

Bear Case (Key Risks)

  • Content spending of $17B+ annually must continue indefinitely — unlike software companies, Netflix must perpetually reinvest to maintain its library freshness.
  • Competition from Disney+, Amazon Prime Video, and Apple TV+ is intensifying, with rivals willing to operate at a loss to gain market share.
  • Subscriber growth is maturing in developed markets — most growth now comes from lower-ARPU emerging markets, diluting revenue per member.
  • Valuation at 30x+ forward P/E assumes continued margin expansion, which requires content spending discipline that may conflict with competitive needs.

What to Watch: NFLX Key Metrics

Paid subscriber growth
Average revenue per member
Ad tier adoption & revenue
Operating margin
Free cash flow

NFLX Stock — Frequently Asked Questions

Compare NFLX with Peers

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NFLX vs PARANetflix vs Paramount Global — Streaming Giant vs Legacy

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