Netflix Inc. (NFLX) Stock Analysis 2026

StreamingStreaming Entertainment
$71.79
as of 2026-09-18
-35.6% (52-week)50D MA $74.72  |  200D MA $87.52

BriMind AI Score

Proprietary
58
Moderate
Price CAGR
23.0%
1Y Return
-34.9%
Analyst Upside
+21.0%
Rev Growth
13.4%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

About Netflix Inc.

Netflix is the world's largest subscription streaming service with 280M+ paid memberships across 190+ countries. The company produces and licenses a massive library of films, TV series, documentaries, and games. Netflix pioneered the SVOD (subscription video on demand) model and has evolved from a content acquirer to one of the largest content producers globally, spending $17B+ annually on programming.

How Netflix Makes Money

Netflix earns revenue primarily from monthly subscription fees across multiple tiers: Basic with Ads ($7/mo), Standard ($15.50/mo), and Premium ($23/mo). The company also generates growing advertising revenue from the ad-supported tier. Content spending ($17B+ annually) is the largest expense, offset by spreading costs across a massive global subscriber base. Operating margins have expanded from 10% to 25%+ as the business scales.

Netflix Revenue & Profitability Breakdown

This chart shows how Netflix's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$48.37B
Cost of Revenue
-$24.61B
Gross Profit
$23.76B49.1% margin
Operating Expenses
-$7.61B
Operating Income
$16.15B33.4% margin
Tax & Other
-$2.50B
Net Income
$13.65B28.2% margin
Gross Margin
49.1%
Operating Margin
33.4%
Net Margin
28.2%
EBITDA Margin
28.5%

Key Financial Metrics

Netflix Inc. trades at a trailing P/E of 25.70x, generates $25.39B in free cash flow, runs a debt/equity ratio of 55.24, and converts shareholder equity into profit at a 49.5% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Market Cap
$340.28B
Enterprise Value
$537.53B
P/E (Trailing)
25.70
P/E (Forward)
21.39
PEG Ratio
1.83
EV / EBITDA
46.93
Price / Sales
13.15
Price / Book
21.99
Revenue
$48.37B
Revenue Growth
13.4%
Earnings Growth
11.1%
EBITDA
$11.45B
Gross Margin
49.1%
Operating Margin
33.4%
Net Margin
28.2%
Return on Equity
49.5%
Return on Assets
16.1%
Free Cash Flow
$25.39B
Total Cash
$8.37B
Total Debt
$17.42B
Debt / Equity
55.24
Current Ratio
1.14
Quick Ratio
0.92
Beta
1.51
Dividend Yield
None
Payout Ratio
0.0%
Insider Ownership
0.6%
Inst. Ownership
84.1%
Short % Float
2.2%
Book Value / Share
$7.24

Wall Street Analyst Consensus

45 analysts covering Netflix Inc. currently lean toward a Buy rating, with a mean 12-month price target of $93.66 (+30.5% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

Consensus RatingBuy(45 analysts)
SellStrong Buy
Low Target$720.00902.9%
Mean Target$93.66+30.5% upside
High Target$1514.00+2008.9%

Intrinsic Value Estimates for NFLX

We use 1 valuation model to estimate NFLX's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

Technical Price Signals

NFLX is currently in a death cross pattern, trading below its 50-day average of $74.72 and below its 200-day average of $87.52. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

Current Price
$71.79
50-Day MA
$74.72
▼ Price below
200-Day MA
$87.52
▼ Price below
Death Cross Pattern
Price below both MAs — bearish signal

NFLX Investment Case: Bull vs Bear

NFLX's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.

Bull Case (Reasons to Buy)

  • 280M+ paid subscribers with strong retention — Netflix has proven pricing power with multiple successful price increases and low churn.
  • Ad-supported tier is a high-margin growth vector — advertising revenue is scaling rapidly and doesn't require incremental content spend.
  • Password-sharing crackdown successfully converted 40M+ freeloaders into paying subscribers, with further upside globally.
  • Live events (sports, comedy specials) and gaming expand the platform beyond scripted content, increasing engagement and reducing churn.

Bear Case (Key Risks)

  • Content spending of $17B+ annually must continue indefinitely — unlike software companies, Netflix must perpetually reinvest to maintain its library freshness.
  • Competition from Disney+, Amazon Prime Video, and Apple TV+ is intensifying, with rivals willing to operate at a loss to gain market share.
  • Subscriber growth is maturing in developed markets — most growth now comes from lower-ARPU emerging markets, diluting revenue per member.
  • Valuation at 30x+ forward P/E assumes continued margin expansion, which requires content spending discipline that may conflict with competitive needs.

What to Watch: NFLX Key Metrics

Paid subscriber growth
Average revenue per member
Ad tier adoption & revenue
Operating margin
Free cash flow

NFLX Stock — Frequently Asked Questions

Read the full NFLX in-depth report
Seven-method valuation, AI Score, blended price target, and a 5-year Monte Carlo simulation for Netflix Inc..

Compare NFLX with Peers

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NFLX vs AMZNNetflix vs Amazon Prime Video — Streaming Content Leade
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NFLX vs TKONetflix vs TKO Group Holdings — Streaming Subscription

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Data sources: Financial metrics and market data sourced from company SEC filings, earnings releases, and investor relations disclosures. Price data, analyst consensus targets, and fundamental financials provided by financial market data providers. ETF data sourced from official fund prospectuses and index provider publications. AI scores and price targets are proprietary estimates — see our Methodology and Disclaimer for details.
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