The Walt Disney Company (DIS) Stock Analysis 2026

Media / EntertainmentEntertainment Conglomerate
$102.67
as of 2026-09-18
-7.8% (52-week)50D MA $100.78  |  200D MA $104.01

BriMind AI Score

Proprietary
41
Neutral
Price CAGR
2.1%
1Y Return
-8.1%
Analyst Upside
+20.0%
Rev Growth
6.8%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

About The Walt Disney Company

Disney is the world's largest entertainment company, operating theme parks and resorts globally (Walt Disney World, Disneyland, international parks), streaming services (Disney+, Hulu, ESPN+), film studios (Walt Disney Studios, Pixar, Marvel, Lucasfilm, 20th Century), linear TV networks (ABC, ESPN, FX, National Geographic), and a cruise line. The company is navigating a complex transition from linear TV to streaming while its parks business generates reliable high-margin revenue.

How Walt Disney Makes Money

Disney earns from four segments: Entertainment (~40% — streaming subscriptions, content licensing, theatrical releases, linear TV ad revenue), Experiences (~35% — theme parks, resorts, cruises, merchandise, consumer products), Sports (~20% — ESPN, sports broadcasting rights), and corporate. Parks are the highest-margin segment (25%+ operating margins), while streaming has recently turned profitable after years of losses.

Walt Disney Revenue & Profitability Breakdown

This chart shows how Walt Disney's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$98.86B
Cost of Revenue
-$61.69B
Gross Profit
$37.17B37.6% margin
Operating Expenses
-$18.09B
Operating Income
$19.08B19.3% margin
Tax & Other
-$10.48B
Net Income
$8.60B8.7% margin
Gross Margin
37.6%
Operating Margin
19.3%
Net Margin
8.7%
EBITDA Margin
20.3%

Key Financial Metrics

The Walt Disney Company trades at a trailing P/E of 22.29x, generates $4.86B in free cash flow, runs a debt/equity ratio of 39.40, and converts shareholder equity into profit at a 8.0% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Market Cap
$186.65B
Enterprise Value
$246.23B
P/E (Trailing)
22.29
P/E (Forward)
14.52
PEG Ratio
2.68
EV / EBITDA
12.88
Price / Sales
2.18
Price / Book
1.97
Revenue
$98.86B
Revenue Growth
6.8%
Earnings Growth
-48.3%
EBITDA
$19.12B
Gross Margin
37.6%
Operating Margin
19.3%
Net Margin
8.7%
Return on Equity
8.0%
Return on Assets
4.8%
Free Cash Flow
$4.86B
Total Cash
$5.85B
Total Debt
$42.89B
Debt / Equity
39.40
Current Ratio
0.71
Quick Ratio
0.56
Beta
1.40
Dividend Yield
1.4%
Payout Ratio
30.9%
Insider Ownership
0.1%
Inst. Ownership
78.7%
Short % Float
1.1%
Book Value / Share
$63.60

Wall Street Analyst Consensus

29 analysts covering The Walt Disney Company currently lean toward a Buy rating, with a mean 12-month price target of $127.84 (+24.5% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

Consensus RatingBuy(29 analysts)
SellStrong Buy
Low Target$79.00-23.1%
Mean Target$127.84+24.5% upside
High Target$148.00+44.2%

Intrinsic Value Estimates for DIS

We use 1 valuation model to estimate DIS's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

Technical Price Signals

DIS is currently in a short-term uptrend, trading above its 50-day average of $100.78 and below its 200-day average of $104.01. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

Current Price
$102.67
50-Day MA
$100.78
▲ Price above
200-Day MA
$104.01
▼ Price below
Short-term Uptrend
Above 50-day MA but mixed longer-term

DIS Investment Case: Bull vs Bear

DIS's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.

Bull Case (Reasons to Buy)

  • Theme parks and experiences are an irreplaceable asset — Disney has pricing power that consistently outpaces inflation, with 25%+ operating margins.
  • Disney+ combined with Hulu creates a compelling streaming bundle that has turned profitable — the worst of streaming investment losses is behind.
  • ESPN streaming launch positions Disney to capture the massive shift of sports viewing from linear TV to digital — sports rights are a durable moat.
  • IP portfolio (Marvel, Star Wars, Pixar, Disney Princess) is unmatched — these franchises drive revenue across film, streaming, parks, merchandise, and licensing simultaneously.

Bear Case (Key Risks)

  • Linear TV cord-cutting continues to erode high-margin ESPN and ABC/FX advertising revenue faster than streaming can replace it.
  • Streaming content costs are enormous ($20B+ annually across Disney+, Hulu, ESPN+) with uncertain returns on investment.
  • Marvel and Star Wars franchise fatigue — recent film and TV performances have underperformed expectations, raising questions about IP management.
  • Sports rights costs keep escalating (NBA, NFL) and may squeeze margins on the ESPN business, even as it transitions to streaming.

What to Watch: DIS Key Metrics

Disney+ subscriber count & ARPU
Parks & Experiences revenue & margin
Streaming profitability
ESPN digital subscriber growth
Linear TV ad revenue decline rate

DIS Stock — Frequently Asked Questions

Read the full DIS in-depth report
Seven-method valuation, AI Score, blended price target, and a 5-year Monte Carlo simulation for The Walt Disney Company.

Compare DIS with Peers

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Data sources: Financial metrics and market data sourced from company SEC filings, earnings releases, and investor relations disclosures. Price data, analyst consensus targets, and fundamental financials provided by financial market data providers. ETF data sourced from official fund prospectuses and index provider publications. AI scores and price targets are proprietary estimates — see our Methodology and Disclaimer for details.
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