Rubrik, Inc. (RBRK) Stock Analysis 2026
BriMind AI Score
ProprietaryScore based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.
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About Rubrik, Inc.
Rubrik sells data security software focused on cyber resilience — protecting backup copies of enterprise data so an organisation can recover after a ransomware attack rather than paying. Its approach keeps backups immutable, scans them for signs of compromise, and identifies where sensitive data lives, positioning backup as a security function instead of an IT housekeeping task.
How Rubrik Makes Money
Rubrik earns subscription revenue, increasingly from cloud-delivered products, priced on the volume of data protected across data centers, cloud platforms, and SaaS applications. The strategic shift from perpetual appliance licences to subscription has been the defining transition in its reported results. Growth comes from new customers, expanding protected data volumes, and adding modules for data security posture and threat detection.
Rubrik Revenue & Profitability Breakdown
This chart shows how Rubrik's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.
Key Financial Metrics
Rubrik, Inc. doesn't carry a meaningful trailing P/E right now, generates $479.8M in free cash flow, hasn't disclosed a debt/equity ratio, and hasn't disclosed return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.
Wall Street Analyst Consensus
Wall Street analysts covering Rubrik, Inc. currently haven't converged on a clear consensus rating, with a mean 12-month price target of $118.70 (-11.2% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.
Intrinsic Value Estimates for RBRK
We use 1 valuation model to estimate RBRK's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.
Technical Price Signals
RBRK is currently in a golden cross pattern, trading above its 50-day average of $85.49 and above its 200-day average of $68.61. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.
RBRK Investment Case: Bull vs Bear
RBRK's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.
Bull Case (Reasons to Buy)
- Ransomware has made recoverable, tamper-proof backups a board-level requirement rather than a discretionary IT purchase.
- Framing backup as security moves the budget from cost-constrained IT to better-funded security spending.
- Subscription transition has produced strong recurring revenue growth and improving revenue quality.
- Protecting data across data center, cloud, and SaaS environments addresses fragmentation that point tools cannot.
Bear Case (Key Risks)
- Competition includes entrenched backup incumbents and well-funded direct rivals targeting the identical positioning.
- GAAP losses remain substantial as sales and marketing investment funds market share capture.
- Enterprise data protection has long replacement cycles, so displacing incumbents is slow.
- Valuation assumes sustained high growth, which leaves the stock exposed to any deceleration.
What to Watch: RBRK Key Metrics
RBRK Stock — Frequently Asked Questions
Compare RBRK with Peers
Further Reading
Research and guides that put RBRK’s numbers in context — how to read the filings behind them, and the frameworks we use to score them.
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