Lululemon Athletica Inc. (LULU) Stock Analysis 2026

Consumer DiscretionaryPremium Athletic Apparel
$98.06
as of 2026-09-18
-38.1% (52-week)50D MA $118.23  |  200D MA $153.58

BriMind AI Score

Proprietary
37
Weak
Price CAGR
4.1%
1Y Return
-38.1%
Analyst Upside
+28.7%
Rev Growth
4.3%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

About Lululemon Athletica Inc.

Lululemon is a premium athletic apparel brand known for high-quality yoga pants, leggings, and athletic wear. The company has expanded from its yoga roots into running, training, golf, tennis, and casual wear, becoming a dominant lifestyle brand with pricing power. Lululemon operates 700+ company-owned stores globally and a strong e-commerce business. The brand commands a devoted following willing to pay $98+ for leggings and $128+ for jackets — a testament to its product quality and community-driven marketing.

How Lululemon Athletica Makes Money

Lululemon earns from company-operated stores (~49% of revenue), direct-to-consumer/e-commerce (~42%), and other (~9% — wholesale, outlet, Mirror). The company operates a vertical retail model — designing, manufacturing through contract partners, and selling directly to consumers with no wholesale markdowns. This creates premium margins: 58%+ gross margins and 22%+ operating margins. Average store productivity exceeds $1,700/sq ft — among the highest in retail.

Lululemon Athletica Revenue & Profitability Breakdown

This chart shows how Lululemon Athletica's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$11.20B
Cost of Revenue
-$4.96B
Gross Profit
$6.24B55.7% margin
Operating Expenses
-$4.98B
Operating Income
$1.26B11.2% margin
Net Income
$1.46B13.0% margin
Gross Margin
55.7%
Operating Margin
11.2%
Net Margin
13.0%

Key Financial Metrics

Lululemon Athletica Inc. trades at a trailing P/E of 9.76x, generates $1.13B in free cash flow, runs a debt/equity ratio of 44.26, and converts shareholder equity into profit at a 32.0% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Market Cap
$13.69B
P/E (Trailing)
9.76
P/E (Forward)
10.76
PEG Ratio
0.91
Price / Book
2.86
Revenue
$11.20B
Revenue Growth
4.3%
Earnings Growth
-35.0%
EPS (Trailing)
$12.35
EPS (Forward)
$11.21
Gross Margin
55.7%
Operating Margin
11.2%
Net Margin
13.0%
Return on Equity
32.0%
Return on Assets
16.0%
Free Cash Flow
$1.13B
Debt / Equity
44.26
Current Ratio
2.23
Quick Ratio
0.94
Beta
0.86
Dividend Yield
None
Payout Ratio
0.0%
Insider Ownership
4.4%
Inst. Ownership
78.6%
Short % Float
10.0%
Book Value / Share
$42.17

Wall Street Analyst Consensus

Wall Street analysts covering Lululemon Athletica Inc. currently haven't converged on a clear consensus rating, with a mean 12-month price target of $127.35 (+29.9% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

Mean Target$127.35+29.9% upside

Intrinsic Value Estimates for LULU

We use 3 valuation models to estimate LULU's intrinsic value. Intrinsic value is what a stock is truly worth based on the company's fundamentals, independent of what the market prices it at today. If multiple models agree the stock is undervalued, that convergence is a stronger signal.

Technical Price Signals

LULU is currently in a death cross pattern, trading below its 50-day average of $118.23 and below its 200-day average of $153.58. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

Current Price
$98.06
50-Day MA
$118.23
▼ Price below
200-Day MA
$153.58
▼ Price below
Death Cross Pattern
Price below both MAs — bearish signal

LULU Investment Case: Bull vs Bear

LULU's investment case breaks down into 4 bull points and 4 bear points below. The bull case outlines the key reasons the stock could outperform — competitive advantages, growth catalysts, and market tailwinds. The bear case highlights the most significant risks. A strong bull case with manageable bear risks typically makes for a more compelling investment.

Bull Case (Reasons to Buy)

  • International expansion is early — international revenue represents only ~25% of total but is growing 35%+ as Lululemon opens in China, Europe, and Asia Pacific.
  • Men's business is growing faster than women's (25%+ growth) — successfully expanding beyond the core female yoga customer doubles the addressable market.
  • Highest store productivity in retail ($1,700+/sq ft) — comparable to Apple Stores and Tiffany, demonstrating extraordinary brand strength.
  • 58%+ gross margins with no wholesale markdowns — Lululemon's DTC-only model preserves brand premium and avoids the promotional cycles that plague competitors.

Bear Case (Key Risks)

  • US market maturity — same-store sales growth in North America has slowed to low-single digits as the brand approaches saturation in major markets.
  • Competition from Alo Yoga, Vuori, and Athleta is intensifying in the premium athletic segment that Lululemon pioneered.
  • China expansion carries execution risk — consumer preferences, competitive dynamics, and macro conditions are different from North America.
  • Valuation at 25-30x forward P/E leaves limited room for error — any deceleration in international or men's growth could compress the multiple.

What to Watch: LULU Key Metrics

International revenue growth
Men's category growth
Same-store sales growth
Gross margin
New store openings by region

LULU Stock — Frequently Asked Questions

Read the full LULU in-depth report
Seven-method valuation, AI Score, blended price target, and a 5-year Monte Carlo simulation for Lululemon Athletica Inc..

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Data sources: Financial metrics and market data sourced from company SEC filings, earnings releases, and investor relations disclosures. Price data, analyst consensus targets, and fundamental financials provided by financial market data providers. ETF data sourced from official fund prospectuses and index provider publications. AI scores and price targets are proprietary estimates — see our Methodology and Disclaimer for details.
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