Hasbro, Inc. (HAS) Stock Analysis 2026

Consumer CyclicalLeisure
$119.57
as of 2026-10-29
+20.4% (52-week)50D MA $88.48  |  200D MA $89.30

BriMind AI Score

Proprietary
39
Weak
Price CAGR
6.6%
1Y Return
+53.1%
Analyst Upside
-6.6%
Rev Growth
16.2%

Score based on historical price CAGR, revenue growth, analyst upside, and valuation factors. Updated daily.

BriMind 1-Year Price Target

$127.52+6.6% potential
Bear Case
$94.09
Bull Case
$151.41
Model Confidence90%

An even blend of the BriMind AI model's DCF and momentum target ($135.95) and Wall Street's consensus target ($119.08).

AI scores and price targets are for informational and educational purposes only. They do not constitute financial advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research before making investment decisions. Full Disclaimer →

HAS Revenue & Profitability Breakdown

This chart shows how HAS's revenue flows through to profit. Each row deducts a layer of costs: first the direct cost of making products/services (Cost of Revenue), then operating expenses like marketing and R&D, then taxes. What remains at the bottom is net income — the actual profit shareholders own. High gross and net margins indicate a business with strong pricing power and efficiency.

Revenue
$4.97B
Cost of Revenue
-$1.80B
Gross Profit
$3.17B63.8% margin
Operating Expenses
-$2.07B
Operating Income
$1.10B22.2% margin
Tax & Other
-$307.8M
Net Income
$794.1M16.0% margin
Gross Margin
63.8%
Operating Margin
22.2%
Net Margin
16.0%

Key Financial Metrics

Hasbro, Inc. trades at a trailing P/E of 16.77x, generates $688.2M in free cash flow, runs a debt/equity ratio of 531.04, and converts shareholder equity into profit at a 159.6% return on equity. For context: P/E ratio measures how much you pay for $1 of earnings (lower = cheaper, but fast-growing companies command higher P/E); Free Cash Flow is the cash left after running the business; Debt/Equity shows how leveraged a company is; Return on Equity shows how efficiently it turns shareholder capital into profit.

Market Cap
$13.29B
P/E (Trailing)
16.77
P/E (Forward)
14.44
PEG Ratio
1.79
Revenue
$4.97B
Revenue Growth
16.2%
Earnings Growth
98.6%
Gross Margin
63.8%
Operating Margin
22.2%
Net Margin
16.0%
Return on Equity
159.6%
Return on Assets
13.1%
Free Cash Flow
$688.2M
Debt / Equity
531.04
Current Ratio
1.66
Quick Ratio
1.29
Beta
0.47
Dividend Yield
3.0%
Payout Ratio
49.8%
Insider Ownership
0.6%
Inst. Ownership
101.0%
Short % Float
5.3%
Book Value / Share
$4.99

Wall Street Analyst Consensus

Wall Street analysts covering Hasbro, Inc. currently haven't converged on a clear consensus rating, with a mean 12-month price target of $109.64 (-8.3% vs the current price). Analysts set these targets after researching a company's earnings, competitive position, and industry trends — Strong Buy / Buy means the majority expect meaningful upside, while Hold means fair value near the current price rather than a sell signal.

Mean Target$109.64-8.3% upside

Technical Price Signals

HAS is currently in a short-term uptrend, trading above its 50-day average of $88.48 and above its 200-day average of $89.30. Moving averages smooth out day-to-day volatility to reveal the underlying trend — a Golden Cross (50MA crosses above 200MA) is a classic bullish signal, a Death Cross is bearish, though both are lagging indicators that confirm trends rather than predict them.

Current Price
$119.57
50-Day MA
$88.48
▲ Price above
200-Day MA
$89.30
▲ Price above
Short-term Uptrend
Above 50-day MA but mixed longer-term

Compare HAS with Peers

HAS vs MATHasbro vs Mattel — Which Toy Stock Is the Better Buy?

Further Reading

Research and guides that put HAS’s numbers in context — how to read the filings behind them, and the frameworks we use to score them.

Market TheoryThe Stock-Split Pop Is a Myth: What 39 Real Splits Actually DidMarket Theory10-Year Treasury Yield Hits 19-Year High: What 5.2% Means for StocksRisk ManagementBest ETFs for a Recession-Proof Portfolio in 2026FundamentalsHow to Read a 10-K Annual Report: Complete Investor Guide

More Consumer Cyclical Stock Analysis

In-depth reports on companies operating alongside HAS — business models, bull and bear cases, and the metrics that matter.

FUNSix Flags Entertainment CorporationLeisurePLNTPlanet Fitness, Inc.LeisureASAmer Sports, Inc.LeisureCALYCallaway Golf CompanyLeisureTSCOTractor Supply CompanySpecialty RetailAZOAutoZone, Inc.Auto PartsURBNUrban Outfitters, Inc.Apparel RetailCAVACAVA Group, Inc.Restaurants

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Data sources: Financial metrics and market data sourced from company SEC filings, earnings releases, and investor relations disclosures. Price data, analyst consensus targets, and fundamental financials provided by financial market data providers. ETF data sourced from official fund prospectuses and index provider publications. AI scores and price targets are proprietary estimates — see our Methodology and Disclaimer for details.
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