HAS vs MAT Stock Comparison: AI Score, Valuation, Performance and Upside
Hasbro and Mattel are the two largest global toy companies, both leveraging iconic brand portfolios and expanding into entertainment content and licensing to extend their intellectual property beyond physical toys, though Hasbro has pushed further into digital and tabletop gaming while Mattel has leaned more heavily into film production.
Hasbro offers exposure to a broader mix of entertainment franchises spanning digital gaming, tabletop games, and licensing, while Mattel offers exposure to iconic toy brands paired with a growing film and television content strategy. Consider whether you prefer Hasbro's gaming diversification or Mattel's brand-driven entertainment expansion.
HAS holds the edge across 3 of 5 key metrics in this comparison. HAS has delivered stronger 1-year price return (+56.25% vs -10.33%), though MAT has the better forward P/E setup (9.17x vs 14.44x for HAS). HAS leads on both revenue growth (16.20%) and operating margin (22.16%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for MAT (+25.00%) than for HAS (+16.36%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to a diversified portfolio of entertainment franchises spanning toys, gaming, and licensing
- Believe digital and tabletop gaming can offset softness in traditional physical toy sales
- Are comfortable with restructuring execution risk as the company reshapes its toy business
- Value a deep intellectual property library supporting ongoing content opportunities
- Want exposure to iconic, globally recognized toy brands with long-standing consumer loyalty
- Believe expanding into film and television production can unlock new licensing and merchandising value
- Are comfortable with the unpredictability inherent in film and streaming content success
- See ongoing cost-savings initiatives as a path to improved margins
| Metric | HAS | MAT |
|---|---|---|
| AI scorei | 41.4 | 25.3 |
| AI ranki | #1134 | #2705 |
| Latest closei | $117.44 | $16.41 |
| 1M returni | +35.74% | +25.46% |
| 3M returni | +32.27% | +14.44% |
| 6M returni | +23.52% | +12.86% |
| 1Y returni | +56.25% | -10.33% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | HAS | MAT |
|---|---|---|
| 1Y ago | $15.07K (+50.7%) started 2025-10-23 | $8.56K (-14.4%) started 2025-10-23 |
| 5Y ago | $18.11K (+81.1%) started 2021-10-25 | $8.16K (-18.4%) started 2021-10-25 |
| 10Y ago | $25.92K (+159.2%) started 2016-10-24 | $4.96K (-50.4%) started 2016-10-24 |
Hypothetical — past performance does not guarantee future results.
| Metric | HAS | MAT |
|---|---|---|
| Market capi | $13.29B | $4.17B |
| Trailing P/Ei | 16.77 | 10.88 |
| Forward P/Ei | 14.44 | 9.17 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 3.18 | 1.16 |
| Analyst targeti | $109.64 | $18.23 |
| Target upsidei | +16.36% | +25.00% |
| Metric | HAS | MAT |
|---|---|---|
| Revenue growthi | 16.20% | 10.50% |
| Earnings growthi | 98.60% | N/A |
| EPS growthi | +98.60% | N/A |
| FCF margini | +13.84% | +7.75% |
| Operating margini | 22.16% | 1.32% |
| Profit margini | 15.97% | 7.79% |
| ROIC proxyi | 159.56% | 20.50% |
| Return on equityi | 159.56% | 20.50% |
| Dividend yieldi | 2.97% | N/A |
| Payout ratioi | 50.09% | 0.00% |
| Dividend growth streaki | No increase yet | N/A |
| Betai | 0.47 | 0.73 |
| Debt/equityi | 531.04 | 137.44 |
| Current ratioi | 1.66 | 1.90 |
| Quick ratioi | 1.29 | 1.04 |
Over the past year, HAS and MAT have moved weakly in the same direction (correlation of 0.29), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | HAS | MAT |
|---|---|---|---|
| 1Y | Growthi | +50.68% | -14.44% |
| CAGRi | +50.77% | -14.46% | |
| Volatilityi | 32.35% | 43.07% | |
| Sharpe ratioi | 1.29 | -0.24 | |
| Sortino ratioi | 2.25 | -0.32 | |
| Max drawdowni | 28.39% | 42.87% | |
| Current drawdowni | 0.00% | 25.95% | |
| Avg drawdowni | 9.93% | 24.00% | |
| Ulcer Indexi | 12.37% | 27.83% | |
| Max daily dropi | 8.83% | 24.98% | |
| Max wkly dropi | 9.46% | 25.79% | |
| 5Y | Growthi | +54.25% | -18.36% |
| CAGRi | +9.06% | -3.98% | |
| Volatilityi | 33.32% | 38.04% | |
| Sharpe ratioi | 0.29 | -0.03 | |
| Sortino ratioi | 0.44 | -0.05 | |
| Max drawdowni | 55.05% | 53.06% | |
| Current drawdowni | 0.00% | 39.15% | |
| Avg drawdowni | 25.87% | 28.19% | |
| Ulcer Indexi | 29.47% | 30.46% | |
| Max daily dropi | 12.28% | 24.98% | |
| Max wkly dropi | 18.39% | 25.79% | |
| 10Y | Growthi | +86.51% | -50.41% |
| CAGRi | +6.43% | -6.78% | |
| Volatilityi | 34.27% | 42.41% | |
| Sharpe ratioi | 0.22 | -0.06 | |
| Sortino ratioi | 0.33 | -0.08 | |
| Max drawdowni | 63.84% | 78.15% | |
| Current drawdowni | 0.00% | 50.41% | |
| Avg drawdowni | 25.44% | 46.50% | |
| Ulcer Indexi | 29.46% | 48.40% | |
| Max daily dropi | 18.70% | 24.98% | |
| Max wkly dropi | 32.46% | 37.10% |
| Category | HAS | MAT |
|---|---|---|
| Company | Hasbro, Inc. | Mattel, Inc. |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Leisure | Leisure |
| Core business | A global toy and entertainment company that designs and markets branded toys and games, including franchises like Transformers, Magic: The Gathering, and Dungeons & Dragons, while licensing its intellectual property across film, television, and digital gaming. | A global toy company that designs and markets iconic brands including Barbie, Hot Wheels, and Fisher-Price, while expanding into film and television content production to extend its intellectual property beyond physical toys. |
| Investor focus | Digital and tabletop gaming revenue growth, entertainment licensing deal flow, and progress restructuring its core toy business for improved profitability. | Core toy brand revenue trends, box office and streaming success of its film content strategy, and progress on cost-savings and margin improvement initiatives. |
- Owns a portfolio of durable entertainment franchises that generate licensing revenue across toys, gaming, film, and television
- Growing digital gaming and tabletop card game franchises provide higher-margin revenue streams beyond physical toys
- Deep intellectual property library supports ongoing content and merchandising opportunities across multiple media formats
- Owns iconic, globally recognized toy brands with decades of consumer trust and brand loyalty
- Expanding film and television production strategy aims to extend brand value and open new licensing and merchandising revenue
- Ongoing cost-savings programs have targeted improved operating margins across its toy portfolio
- Traditional toy segment faces ongoing pressure from shifting children's entertainment preferences toward digital and screen-based play
- Entertainment licensing revenue can be lumpy, depending on the timing and success of film and television releases tied to its franchises
- Restructuring efforts to improve profitability carry execution risk during the transition period
- Core toy sales remain sensitive to shifting children's play preferences and competition from digital entertainment
- Success of its film strategy depends on box office and streaming reception, which is inherently unpredictable
- Global toy demand is exposed to consumer discretionary spending cycles and retail inventory dynamics
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