How does Hasbro's gaming business differ from Mattel's film strategy?

Hasbro has built out digital and tabletop gaming franchises like Magic: The Gathering and Dungeons & Dragons as higher-margin revenue streams beyond physical toys, while Mattel has focused more on producing film and television content based on its toy brands like Barbie to extend intellectual property value through box office and streaming revenue.

What metrics matter most when comparing HAS and MAT?

For Hasbro, watch digital and tabletop gaming revenue growth and entertainment licensing deal flow. For Mattel, focus on core toy brand revenue trends, film and streaming content reception, and progress on cost-savings and margin improvement initiatives.

Why are toy companies like Hasbro and Mattel expanding into entertainment content?

Both companies face pressure on traditional physical toy sales from shifting children's entertainment preferences toward digital and screen-based play, so expanding into film, television, and gaming content allows them to extend the value of their existing brand intellectual property into higher-margin, less physically dependent revenue streams.

How is the AI score calculated?

The AI score is a composite signal incorporating fundamental quality, valuation, momentum, analyst sentiment, and risk factors. A higher score indicates a more favorable overall setup relative to the market at the time of the latest update.

Data as of: August 23, 2026

brimindinvest.com / compare / has-vs-matLIVE

HAS

Hasbro, Inc. · Entertainment

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MAT

Mattel, Inc. · Entertainment

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Comparison scoreboard

MIXED SETUP

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Quick take

HAS vs MAT Stock Comparison: AI Score, Valuation, Performance and Upside

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Hasbro and Mattel are the two largest global toy companies, both leveraging iconic brand portfolios and expanding into entertainment content and licensing to extend their intellectual property beyond physical toys, though Hasbro has pushed further into digital and tabletop gaming while Mattel has leaned more heavily into film production.

Hasbro offers exposure to a broader mix of entertainment franchises spanning digital gaming, tabletop games, and licensing, while Mattel offers exposure to iconic toy brands paired with a growing film and television content strategy. Consider whether you prefer Hasbro's gaming diversification or Mattel's brand-driven entertainment expansion.

Normalized 1Y performance

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Recent returns

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MAT

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Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

HAS

Price target data unavailable

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Who should consider this stock?

HAS may suit investors who:

Want exposure to a diversified portfolio of entertainment franchises spanning toys, gaming, and licensing
Believe digital and tabletop gaming can offset softness in traditional physical toy sales
Are comfortable with restructuring execution risk as the company reshapes its toy business
Value a deep intellectual property library supporting ongoing content opportunities

MAT may suit investors who:

Want exposure to iconic, globally recognized toy brands with long-standing consumer loyalty
Believe expanding into film and television production can unlock new licensing and merchandising value
Are comfortable with the unpredictability inherent in film and streaming content success
See ongoing cost-savings initiatives as a path to improved margins

Performance & AI score

Performance & AI score
Metric	HAS	MAT
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Valuation & upside potential

Valuation & upside potential
Metric	HAS	MAT
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Growth, profitability & risk

Growth, profitability & risk
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Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot

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5Y risk snapshot

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10Y risk snapshot

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Performance metrics by period

Performance metrics by period
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AI Prediction Signali

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Next 5 trading days

HAS

+2.8%BUY

MAT

+1.1%HOLD

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Business comparison

Business comparison
Category	HAS	MAT
Company	Hasbro, Inc.	Mattel, Inc.
Sector	Entertainment	Entertainment
Industry	N/A	N/A
Core business	A global toy and entertainment company that designs and markets branded toys and games, including franchises like Transformers, Magic: The Gathering, and Dungeons & Dragons, while licensing its intellectual property across film, television, and digital gaming.	A global toy company that designs and markets iconic brands including Barbie, Hot Wheels, and Fisher-Price, while expanding into film and television content production to extend its intellectual property beyond physical toys.
Investor focus	Digital and tabletop gaming revenue growth, entertainment licensing deal flow, and progress restructuring its core toy business for improved profitability.	Core toy brand revenue trends, box office and streaming success of its film content strategy, and progress on cost-savings and margin improvement initiatives.

HAS strengths

Owns a portfolio of durable entertainment franchises that generate licensing revenue across toys, gaming, film, and television
Growing digital gaming and tabletop card game franchises provide higher-margin revenue streams beyond physical toys
Deep intellectual property library supports ongoing content and merchandising opportunities across multiple media formats

MAT strengths

Owns iconic, globally recognized toy brands with decades of consumer trust and brand loyalty
Expanding film and television production strategy aims to extend brand value and open new licensing and merchandising revenue
Ongoing cost-savings programs have targeted improved operating margins across its toy portfolio

Risks to watch — HAS

Traditional toy segment faces ongoing pressure from shifting children's entertainment preferences toward digital and screen-based play
Entertainment licensing revenue can be lumpy, depending on the timing and success of film and television releases tied to its franchises
Restructuring efforts to improve profitability carry execution risk during the transition period

Risks to watch — MAT

Core toy sales remain sensitive to shifting children's play preferences and competition from digital entertainment
Success of its film strategy depends on box office and streaming reception, which is inherently unpredictable
Global toy demand is exposed to consumer discretionary spending cycles and retail inventory dynamics

Frequently asked questions

HAS offers exposure to a broader mix of entertainment franchises spanning digital gaming, tabletop games, and licensing, while MAT offers exposure to iconic toy brands paired with a growing film and television content strategy. The better choice depends on whether you prefer gaming diversification or brand-driven entertainment expansion.

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