Last updated:
brimindinvest.com / compare / has-vs-matLIVE
HAS
HAS ·
$89.04
+5.51% this month
VERSUS
COMPARE
MAT
MAT ·
$14.40
+3.67% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
HAS
3
MAT
1
HAS LEADS 3/5
Comparison scoreboard
HAS LEADS 3/5
AI Score
HAS 38.4
MAT 24.9
1Y Return
HAS +14.79%
MAT -27.60%
Fwd P/E
HAS 12.79
MAT 8.97
Target Up.
HAS +32.78%
MAT +27.14%
Op. Margin
HAS 27.58%
MAT N/A
Metrics last refreshed: 7/23/2026
Quick take

HAS vs MAT Comparison: AI Score, Valuation, Performance and Upside

Compare Hasbro and Mattel by entertainment content licensing, toy portfolio strength, digital gaming pivot, operating margins, and analyst upside.

Use this Hasbro vs Mattel comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.

Live analysis · updated 7/23/2026

HAS holds the edge across 3 of 5 key metrics in this comparison. HAS has delivered stronger 1-year price return (+14.79% vs -27.60%), though MAT has the better forward P/E setup (8.97x vs 12.79x for HAS). Analyst consensus implies meaningfully more upside for HAS (+32.78%) than for MAT (+27.14%).

Normalized 1Y performance
HAS
MAT
Recent returns
HAS
MAT
Analyst price targets & sentiment
HAS
Price target range
analyst mean$108.29
current price$89.04
+32.8% upside to analyst mean
MAT · 13 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
Price target range
analyst low$12.00
analyst high$28.00
analyst mean$18.31
current price$14.40
+27.1% upside to analyst mean
Performance & AI score
MetricHASMAT
AI score38.424.9
AI rank#1319#2943
Latest close$89.04$14.40
1M return+5.51%+3.67%
6M return+1.30%-30.20%
1Y return+14.79%-27.60%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

PeriodHASMAT
1Y ago$11.59K (+15.9%)
started 2025-07-23
$7.24K (-27.6%)
started 2025-07-22
5Y ago$11.89K (+18.9%)
started 2021-07-26
$7.41K (-25.9%)
started 2021-07-22
10Y ago$20.62K (+106.2%)
started 2016-07-25
$5.01K (-49.9%)
started 2016-07-22

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
MetricHASMAT
Market cap$11.54B$4.18B
Trailing P/E25.369.11
Forward P/E12.798.97
Price/SalesN/A0.78
EV/Revenue2.921.11
Analyst target$108.29$18.31
Target upside+32.78%+27.14%
Growth, profitability & risk
MetricHASMAT
Revenue growth12.70%4.30%
Earnings growth98.60%N/A
EPS growth+98.60%N/A
FCF margin+11.38%+5.79%
Operating margin27.58%N/A
Profit margin-4.62%9.27%
ROIC proxy-23.32%23.56%
Return on equity-23.32%23.56%
Dividend yield3.43%0.00%
Beta0.480.74
Debt/equity574.49127.02
Current ratio1.652.06
Quick ratio1.311.28
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
HAS max drawdown28.39%
MAT max drawdown41.11%
HAS max wkly drop9.46%
MAT max wkly drop25.79%
5Y risk snapshot
HAS max drawdown55.05%
MAT max drawdown51.61%
HAS max wkly drop18.39%
MAT max wkly drop25.79%
10Y risk snapshot
HAS max drawdown63.84%
MAT max drawdown77.44%
HAS max wkly drop32.46%
MAT max wkly drop37.10%
Performance metrics by period
PeriodMetricHASMAT
1YGrowth+15.88%-27.60%
CAGR+15.92%-27.62%
Sharpe ratio0.49-0.66
Max drawdown28.39%41.11%
Max daily drop8.83%24.98%
Max wkly drop9.46%25.79%
5YGrowth+0.47%-25.89%
CAGR+0.09%-5.82%
Sharpe ratio0.03-0.09
Max drawdown55.05%51.61%
Max daily drop12.28%24.98%
Max wkly drop18.39%25.79%
10YGrowth+47.09%-53.13%
CAGR+3.94%-7.30%
Sharpe ratio0.15-0.08
Max drawdown63.84%77.44%
Max daily drop18.70%24.98%
Max wkly drop32.46%37.10%
Business comparison
CategoryHASMAT
CompanyHASMAT
SectorConsumer CyclicalN/A
IndustryN/AN/A
Core businessN/AN/A
Investor focusN/AN/A
AI Prediction SignalNext 5 trading days
Members only
HAS
+2.8%BUY
MAT
+1.1%HOLD

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