Data as of:
brimindinvest.com / compare / cnxn-vs-cdwLIVE
CNXN
PC Connection, Inc. · Technology - IT Products Distribution and Solutions
$86.76
-6.08% this month
VERSUS
COMPARE
CDW
CDW Corporation · Technology - IT Products Distribution and Solutions (Large Cap)
$149.77
+12.36% this month
Comparison scoreboard
CDW LEADS 4/5
AI Scorei
CNXN 41.3
CDW ✓47.9
1Y Returni
CNXN ✓+43.90%
CDW -3.27%
Fwd P/Ei
CNXN 18.05
CDW ✓12.37
Target Up.i
CNXN +3.00%
CDW ✓+5.55%
Op. Margini
CNXN 5.04%
CDW ✓7.34%
Metrics last refreshed: 11/4/2026
Quick take

CNXN vs CDW Stock Comparison: AI Score, Valuation, Performance and Upside

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CNXN (PC Connection) and CDW are both U.S. IT products distribution and solutions companies — PC Connection is a mid-size IT solutions provider with approximately $3-4 billion in revenue emphasizing relationship-based service for business, enterprise, and public sector customers, while CDW is the largest U.S. IT products distributor at $24B+ in annual net sales with scale purchasing advantages, multi-channel sales, and growing services revenue.

CNXN vs CDW is mid-size IT solutions provider with customer intimacy and public sector contract specialization (PC Connection's relationship-based sales, government/education procurement expertise, and smaller enterprise customer focus — limited purchasing scale vs. CDW's manufacturer leverage) versus large-cap IT distribution leader with scale purchasing power and services growth (CDW's $24B revenue base, preferential manufacturer pricing, multi-channel hybrid sales, and growing managed services margin — IT capex cycle sensitivity and growth rate limitations at scale).

Live analysis · updated 11/4/2026

CDW holds the edge across 4 of 5 key metrics in this comparison. CNXN has delivered stronger 1-year price return (+43.90% vs -3.27%), though CDW has the better forward P/E setup (12.37x vs 18.05x for CNXN). On fundamentals, CNXN is growing revenue faster (12.40%), while CDW maintains the higher operating margin (7.34%) — a classic growth-versus-profitability split. Analyst consensus implies similar upside for both: +3.00% for CNXN and +5.55% for CDW.

Normalized 1Y performance
CNXN
CDW
Recent returns
CNXN
CDW
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

CNXN
Price target range
analyst mean$83.00
current price$86.76
+3.0% upside to analyst mean
CDW · 11 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.9/5.0)
7 Buy / 3 Hold / 0 Sell
Price target range
analyst high$235.00
analyst mean$155.89
current price$149.77
+5.6% upside to analyst mean
Who should consider this stock?
CNXN may suit investors who:
  • Want smaller-cap IT distribution exposure through a relationship-focused solutions provider with public sector (government and education) contract vehicle specialization and customer intimacy advantages
  • Value PC Connection's capital return programs (dividends and share buybacks) funded by steady cash generation from the IT distribution business
  • Prefer a simpler, more focused IT distribution business vs. CDW's larger, more complex multi-segment, multi-country operation
CDW may suit investors who:
  • Want large-cap IT distribution exposure through the dominant U.S. IT products reseller with significant scale purchasing advantages, multi-channel sales capabilities, and growing services revenue
  • Value CDW's consistent free cash flow generation used for dividends, share buybacks, and acquisitions that has driven strong long-term total shareholder returns
  • Believe CDW's growing services and cloud adoption capabilities position it to benefit from the enterprise digital transformation trend beyond simple hardware reselling
Performance & AI score
Performance & AI score
MetricCNXNCDW
AI scorei41.347.9
AI ranki#1031#755
Latest closei$86.76$149.77
1M returni-6.08%+12.36%
3M returni+1.47%-2.75%
6M returni+34.93%+9.48%
1Y returni+43.90%-3.27%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodCNXNCDW
1Y ago$14.87K (+48.7%)
started 2025-11-03
$10.57K (+5.7%)
started 2025-11-04
5Y ago$20.76K (+107.6%)
started 2021-11-03
$8.8K (-12.0%)
started 2021-11-04
10Y ago$46.92K (+369.2%)
started 2016-11-03
$41.86K (+318.6%)
started 2016-11-04

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricCNXNCDW
Market capi$2.03B$18.46B
Trailing P/Ei21.3217.77
Forward P/Ei18.0512.37
Price/SalesiN/A1.10
EV/Revenuei0.561.04
Analyst targeti$83.00$155.89
Target upsidei+3.00%+5.55%
Growth, profitability & risk
Growth, profitability & risk
MetricCNXNCDW
Revenue growthi12.40%10.00%
Earnings growthi35.10%4.90%
EPS growthi+35.10%+4.90%
FCF margini+0.40%+2.88%
Operating margini5.04%7.34%
Profit margini3.21%4.60%
ROIC proxyi10.43%44.01%
Return on equityi10.43%44.01%
Dividend yieldi1.00%1.71%
Payout ratioi18.52%30.23%
Dividend growth streaki2 yrsNo increase yet
Betai0.870.94
Debt/equityi0.79263.28
Current ratioi2.881.17
Quick ratioi2.381.01
Correlation

Over the past year, CNXN and CDW have moved moderately in the same direction (correlation of 0.45), based on daily returns.

1Y
0.45
-1.0+1.0
5Y
0.46
-1.0+1.0
10Y
0.43
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
CNXN max drawdowni16.91%
CDW max drawdowni33.74%
CNXN max wkly dropi9.07%
CDW max wkly dropi27.41%
5Y risk snapshot
CNXN max drawdowni30.25%
CDW max drawdowni61.02%
CNXN max wkly dropi19.59%
CDW max wkly dropi27.41%
10Y risk snapshot
CNXN max drawdowni41.74%
CDW max drawdowni61.02%
CNXN max wkly dropi26.58%
CDW max wkly dropi27.41%
Performance metrics by period
Performance metrics by period
PeriodMetricCNXNCDW
1YGrowthi+47.01%+5.72%
CAGRi+47.20%+5.74%
Volatilityi25.76%46.93%
Sharpe ratioi1.460.27
Sortino ratioi2.270.36
Max drawdowni16.91%33.74%
Current drawdowni8.88%9.34%
Avg drawdowni4.64%10.81%
Ulcer Indexi6.11%13.24%
Max daily dropi4.58%20.32%
Max wkly dropi9.07%27.41%
5YGrowthi+95.60%-15.63%
CAGRi+14.37%-3.34%
Volatilityi29.10%33.33%
Sharpe ratioi0.45-0.07
Sortino ratioi0.67-0.09
Max drawdowni30.25%61.02%
Current drawdowni8.88%41.21%
Avg drawdowni10.95%22.22%
Ulcer Indexi13.24%27.52%
Max daily dropi13.99%20.32%
Max wkly dropi19.59%27.41%
10YGrowthi+319.49%+277.76%
CAGRi+15.42%+14.22%
Volatilityi34.75%32.19%
Sharpe ratioi0.460.44
Sortino ratioi0.650.61
Max drawdowni41.74%61.02%
Current drawdowni8.88%41.21%
Avg drawdowni12.14%14.28%
Ulcer Indexi14.51%20.69%
Max daily dropi27.74%20.32%
Max wkly dropi26.58%27.41%
AI Prediction Signali
Members only
Next 5 trading days
CNXN
+2.8%BUY
CDW
+1.1%HOLD
Next 30 trading days
CNXN
+6.4%BUY
CDW
+3.2%HOLD

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Business comparison
Business comparison
CategoryCNXNCDW
CompanyPC Connection, Inc.CDW Corporation
SectorTechnologyTechnology
IndustryElectronics & Computer DistributionInformation Technology Services
Core businessPC Connection is a technology solutions company providing a wide range of IT products (PCs, servers, networking equipment, storage, peripherals, and software) along with professional services (cloud solutions, security, collaboration, data center services) to business, government, education (GOV/ED), and healthcare customers. PC Connection operates through three segments: Business Solutions (serving commercial and mid-market businesses); Enterprise Solutions (serving large enterprise and financial services companies); and Public Sector Solutions (serving government and education customers). PC Connection generated approximately $3-4 billion in net sales. As an IT products reseller, PC Connection earns gross margins in the 12-15% range on products and higher margins on professional services.CDW Corporation is the largest U.S.-based IT solutions provider by revenue, generating $24+ billion in annual net sales. CDW provides IT products (hardware, software, cloud solutions, networking, security) and integrated IT solutions to four primary customer segments: Corporate (large and mid-size businesses); Small Business (companies with fewer than 250 employees); Public (government, education, healthcare); and Other (UK/Canada international operations). CDW serves approximately 250,000 customers annually and employs approximately 15,000 coworkers. CDW's scale provides significant purchasing advantages with tier-1 manufacturers (Dell, HP, Cisco, Microsoft, Apple); CDW is one of the largest channels for these manufacturers' products.
Investor focusInvestors track PC Connection's net sales growth across segments (particularly the premium-margin enterprise and public sector segments), gross margin trajectory as services mix increases, and capital returns (dividends and share buybacks).Investors track CDW's net revenue growth across segments, gross margin stability (typically 18-20% as services mix grows), non-GAAP earnings per share growth, and cash generation (CDW uses free cash flow for dividends, buybacks, and acquisitions).
CNXN strengths
  • Specialized segment structure serves distinct customer types effectively — PC Connection's three segments (business, enterprise, public sector) allow dedicated sales teams and specialized expertise for each customer type; government and education customers have different procurement processes, contract vehicles, and budget cycles that PC Connection specializes in
  • Public sector (GOV/ED) business provides stable recurring demand with government procurement contracts — government and education institutions purchase IT equipment and services through multi-year contract vehicles (state contracts, GSA schedules, NASPO); these contracts provide PC Connection with a defined pipeline of government IT spending
  • Small and mid-size company scale allows faster customer responsiveness and relationship-based service vs. large distributors — PC Connection's smaller scale relative to CDW creates customer intimacy; account managers can be more responsive and develop deeper relationships with mid-size business customers
CDW strengths
  • Scale advantages in purchasing power and manufacturer relationships provide competitive cost advantages — CDW's $24B+ revenue makes it one of the largest customers for Dell, HP, Cisco, and Microsoft; this scale provides preferential pricing, priority product allocation (critical during shortages), marketing development funds, and early access to new products
  • Multi-channel sales model (field sales, inside sales, e-commerce) serves all customer types efficiently — CDW's hybrid sales model allows it to serve large enterprise customers through dedicated account executives, mid-market customers through inside sales, and small businesses through online self-service; this versatility is difficult for smaller competitors to replicate
  • Services revenue growth (professional services, managed services, cloud) improves gross margin quality — services carry significantly higher gross margins than product reselling; CDW's growing services attach rate on product deals improves overall profitability; services also increase customer stickiness
Risks to watch — CNXN
  • PC Connection is significantly smaller than CDW, limiting scale advantages in purchasing and operations — PC Connection's $3-4B revenue is approximately 1/6th of CDW's $24B+; smaller scale means less purchasing leverage with manufacturers (HP, Dell, Cisco, Microsoft), potentially higher unit costs
  • IT spending cycles affect revenue — PC Connection's revenue is highly correlated with corporate IT spending cycles; when companies reduce IT budgets (recession, cost-cutting), PC Connection's product revenue declines; services mix reduces but doesn't eliminate this cyclicality
  • Margin pressure from online competition (Amazon Business, direct manufacturer sales) — large IT buyers can purchase directly from manufacturer websites or Amazon Business; PC Connection must provide value-added services, specialized support, and contract vehicle access to justify its role
Risks to watch — CDW
  • Large scale creates difficulty accelerating growth rates — CDW's $24B baseline requires adding $2+ billion in new revenue annually to achieve 8-10% growth; at this scale, meaningful revenue acceleration is difficult
  • Dependence on IT spending cycles — CDW's revenue is significantly correlated with enterprise IT capital spending; macroeconomic downturns reduce corporate IT budgets, directly impacting CDW's revenue; 2023 saw IT spending headwinds as companies moderated post-COVID excess purchases
  • Competition from direct manufacturer online stores and Amazon Business — manufacturers increasingly sell direct to large enterprise customers; Amazon Business serves small and mid-size purchasing efficiently; CDW must continuously demonstrate value (solution expertise, account management, contract vehicles) to justify its intermediary role
Frequently asked questions
VAR definition: a Value-Added Reseller (VAR) is a company that purchases technology products from manufacturers (Dell, HP, Cisco, Apple, Microsoft) and resells them to end-user customers (businesses, government agencies, schools) at a markup, often adding services, customization, configuration, and support that justify the markup vs. buying directly. Revenue model: VARs earn gross margin on the difference between their product purchase cost and their selling price; IT product gross margins are typically 8-18% depending on the product category (commodity hardware like laptops at the low end, networking equipment and software at the higher end); services (professional services, implementation, managed services) carry much higher gross margins (30-50%); the trend toward services and software in IT spending is positive for VAR gross margin profiles. Why manufacturers use VARs: manufacturers like Cisco and Dell rely on VARs to reach thousands of small and mid-size customers that are too numerous and geographically dispersed for the manufacturer's own sales force to cover efficiently; VARs provide local expertise, competitive bidding, solution design, and post-sale support that the manufacturer's direct sales cannot provide at scale; manufacturers provide VARs with product training, certifications (e.g., Cisco Gold Partner, Dell Titanium Partner), and marketing development funds (MDF) to support VAR sales. Value added by CDW and PC Connection: aggregating from multiple manufacturers (customers can source Dell, Cisco, Microsoft, and HP from one vendor with one invoice); contract vehicle expertise (government and education procurement through specific contract vehicles); solution design (helping customers configure the right IT architecture); financing options; lifecycle management (asset tracking, refresh planning).
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