LNC vs PRU Comparison: AI Score, Valuation, Performance and Upside
Compare Lincoln National and Prudential Financial by annuity revenue, group benefits exposure, balance sheet risk, capital generation, and which life insurer offers better recovery potential.
Use this Lincoln National vs Prudential comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
LNC holds the edge across 3 of 5 key metrics in this comparison. LNC leads on both 1-year return (+19.12%) and forward P/E quality (5.03x vs 8.16x for PRU), a relatively favorable combination of momentum and valuation. PRU leads on both revenue growth (15.30%) and operating margin (4.72%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for LNC (+4.76%) than for PRU (-12.43%).
| Metric | LNC | PRU |
|---|---|---|
| AI score | 26.6 | 40.2 |
| AI rank | #2570 | #1136 |
| Latest close | $41.36 | $119.96 |
| 1M return | +14.16% | +12.89% |
| 6M return | +2.50% | +11.39% |
| 1Y return | +19.12% | +15.00% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | LNC | PRU |
|---|---|---|
| 1Y ago | $11.87K (+18.7%) started 2025-07-25 | $11.4K (+14.0%) started 2025-07-25 |
| 5Y ago | $6.73K (-32.7%) started 2021-07-26 | $17.52K (+75.2%) started 2021-07-26 |
| 10Y ago | $9.57K (-4.3%) started 2016-07-25 | $38.22K (+282.2%) started 2016-07-25 |
Hypothetical — past performance does not guarantee future results.
| Metric | LNC | PRU |
|---|---|---|
| Market cap | $8.08B | $41.36B |
| Trailing P/E | 4.62 | 12.28 |
| Forward P/E | 5.03 | 8.16 |
| Price/Sales | N/A | 0.62 |
| EV/Revenue | -1.43 | 0.97 |
| Analyst target | $44.25 | $104.27 |
| Target upside | +4.76% | -12.43% |
| Metric | LNC | PRU |
|---|---|---|
| Revenue growth | 12.50% | 15.30% |
| Earnings growth | -60.70% | -14.30% |
| EPS growth | -60.70% | -14.30% |
| FCF margin | +15.25% | +16.40% |
| Operating margin | -4.07% | 4.72% |
| Profit margin | 9.17% | 5.48% |
| ROIC proxy | 18.77% | 10.71% |
| Return on equity | 18.77% | 10.71% |
| Dividend yield | 4.26% | 4.70% |
| Beta | 1.16 | 0.84 |
| Debt/equity | 65.73 | 158.97 |
| Current ratio | 2.19 | 0.81 |
| Quick ratio | 1.15 | 0.71 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | LNC | PRU |
|---|---|---|---|
| 1Y | Growth | +18.75% | +14.02% |
| CAGR | +18.81% | +14.06% | |
| Sharpe ratio | 0.55 | 0.49 | |
| Max drawdown | 29.85% | 22.51% | |
| Max daily drop | 10.55% | 5.99% | |
| Max wkly drop | 14.29% | 9.15% | |
| 5Y | Growth | -32.74% | +44.05% |
| CAGR | -7.63% | +7.58% | |
| Sharpe ratio | -0.07 | 0.24 | |
| Max drawdown | 74.90% | 33.11% | |
| Max daily drop | 33.15% | 9.98% | |
| Max wkly drop | 38.26% | 16.62% | |
| 10Y | Growth | -4.30% | +137.35% |
| CAGR | -0.44% | +9.03% | |
| Sharpe ratio | 0.13 | 0.29 | |
| Max drawdown | 80.14% | 65.89% | |
| Max daily drop | 33.15% | 20.11% | |
| Max wkly drop | 43.24% | 35.91% |
| Category | LNC | PRU |
|---|---|---|
| Company | LNC | PRU |
| Sector | Financial Services | Financial Services |
| Industry | N/A | Insurance - Life |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
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