NOBL vs DGRW Stock Comparison: AI Score, Valuation, Performance and Upside
NOBL (ProShares Dividend Aristocrats) and DGRW (WisdomTree US Quality Dividend Growth) are both dividend-focused equity ETFs but with different methodologies — NOBL's strict 25-year consecutive increase requirement with equal weighting versus DGRW's quality screen (ROE, ROA) with dividend-value weighting. NOBL is more defensive and sector-diversified; DGRW includes technology dividend payers and quality filters.
NOBL vs DGRW is dividend aristocrat pedigree screen (25+ consecutive annual increases, equal-weighted) versus quality-filtered dividend growth selection (fundamental ROE/ROA screens, dividend-weighted) — two distinct approaches to selecting dividend-growing companies with different sector exposures and methodology philosophies.
NOBL holds the edge across 3 of 5 key metrics in this comparison. NOBL has delivered stronger 1-year price return (+15.13% vs +13.75% for DGRW).
- Want the strictest dividend quality screen — companies with 25+ consecutive annual dividend increases through multiple recessions — in an equally-weighted portfolio
- Value equal weighting as providing diversification across 65+ Dividend Aristocrats without concentration in any single company or large-cap mega-cap
- Prefer to exclude most technology companies from their dividend portfolio, maintaining a more traditional consumer staples, industrials, healthcare sector composition
- Want dividend growth quality with fundamental screening (ROE and ROA) rather than just historical streak requirements, allowing technology dividend payers to qualify
- Value the dividend-value weighting methodology as creating different portfolio characteristics than either market-cap or equal weighting
- Accept technology sector inclusion (Microsoft, Apple, Broadcom) within a dividend growth portfolio rather than excluding tech companies as NOBL does
| Metric | NOBL | DGRW |
|---|---|---|
| ETF scorei | 26.8 | 27.0 |
| Latest closei | $57.15 | $98.86 |
| 1M returni | +2.85% | +1.85% |
| 3M returni | +0.90% | +3.43% |
| 6M returni | +6.17% | +5.77% |
| 1Y returni | +15.13% | +13.75% |
The ETF score weights long-term returns and risk-adjusted performance most heavily, but still rewards low expense ratios, larger fund size, and broader diversification — so it can favor low-cost, broad, mega-cap funds over smaller thematic or actively-managed funds even when the latter have delivered stronger returns.
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | NOBL | DGRW |
|---|---|---|
| 1Y ago | $11.77K (+17.7%) started 2025-10-16 | $11.52K (+15.2%) started 2025-10-16 |
| 5Y ago | $15.48K (+54.8%) started 2021-10-18 | $19.31K (+93.1%) started 2021-10-18 |
| 10Y ago | $34.18K (+241.8%) started 2016-10-17 | $47.02K (+370.2%) started 2016-10-17 |
Hypothetical — past performance does not guarantee future results.
| Metric | NOBL | DGRW |
|---|---|---|
| Expense ratioi | 0.35% | 0.28% |
| Total assets (AUM)i | $10.95B | $16.85B |
| Dividend yieldi | 2.17% | 1.22% |
| Trailing P/Ei | 22.63 | 24.44 |
| Betai | 0.75 | 0.83 |
| 52-week change | 15.13% | 13.75% |
| Metric | NOBL | DGRW |
|---|---|---|
| 1Y returni | +15.13% | +13.75% |
| 6M returni | +6.17% | +5.77% |
| 3M returni | +0.90% | +3.43% |
| 1M returni | +2.85% | +1.85% |
| 1Y Sharpe ratio | 0.87 | 0.86 |
| Betai | 0.75 | 0.83 |
| Dividend yieldi | 2.17% | 1.22% |
| 5Y CAGR | +6.75% | +12.07% |
Over the past year, NOBL and DGRW have moved moderately in the same direction (correlation of 0.53), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | NOBL | DGRW |
|---|---|---|---|
| 1Y | Growthi | +15.13% | +13.75% |
| CAGRi | +15.14% | +13.76% | |
| Volatilityi | 11.83% | 10.41% | |
| Sharpe ratioi | 0.87 | 0.86 | |
| Sortino ratioi | 1.32 | 1.26 | |
| Max drawdowni | 9.11% | 8.30% | |
| Current drawdowni | 2.76% | 1.23% | |
| Avg drawdowni | 2.85% | 1.47% | |
| Ulcer Indexi | 3.89% | 2.14% | |
| Max daily dropi | 1.79% | 1.94% | |
| Max wkly dropi | 3.74% | 2.70% | |
| 5Y | Growthi | +38.54% | +76.67% |
| CAGRi | +6.75% | +12.07% | |
| Volatilityi | 14.44% | 13.96% | |
| Sharpe ratioi | 0.21 | 0.57 | |
| Sortino ratioi | 0.30 | 0.82 | |
| Max drawdowni | 17.92% | 17.27% | |
| Current drawdowni | 2.76% | 1.23% | |
| Avg drawdowni | 4.51% | 3.30% | |
| Ulcer Indexi | 5.74% | 4.84% | |
| Max daily dropi | 5.19% | 5.47% | |
| Max wkly dropi | 10.95% | 11.01% | |
| 10Y | Growthi | +169.47% | +280.00% |
| CAGRi | +10.43% | +14.29% | |
| Volatilityi | 16.61% | 16.17% | |
| Sharpe ratioi | 0.41 | 0.63 | |
| Sortino ratioi | 0.58 | 0.88 | |
| Max drawdowni | 35.43% | 32.04% | |
| Current drawdowni | 2.76% | 1.23% | |
| Avg drawdowni | 3.93% | 3.23% | |
| Ulcer Indexi | 5.78% | 5.16% | |
| Max daily dropi | 10.17% | 10.62% | |
| Max wkly dropi | 16.60% | 17.04% |
| Category | NOBL | DGRW |
|---|---|---|
| Fund name | ProShares S&P 500 Dividend Aristocrats ETF | WisdomTree U.S. Quality Dividend Growth Fund |
| Type | ETF | ETF |
| Expense ratioi | 0.35% | 0.28% |
| Total assets (AUM)i | $10.95B | $16.85B |
| Dividend yieldi | 2.17% | 1.22% |
- Dividend Aristocrats' 25+ year consecutive dividend increase requirement is a rigorous quality screen — companies maintaining this streak have demonstrated financial discipline through multiple recessions and market cycles
- Equal weighting prevents concentration in any single company or mega-cap — unlike market-cap weighted indexes where Apple or Microsoft might dominate, NOBL treats Aflac and Coca-Cola equally
- Sector diversification across consumer staples, industrials, healthcare, financials, and materials provides broad defensive exposure beyond any single sector
- Quality screening (ROE and ROA filters) attempts to identify companies with sustainable dividends from strong business fundamentals rather than simply high yields that may be unsustainable
- Dividend-weighted methodology (by dividend value rather than market cap) provides different exposure than market-cap weighted indexes, with more weight to consistent payers
- Technology company inclusion — unlike NOBL which excludes most tech companies, DGRW can include technology companies that pay dividends and meet quality screens (Microsoft, Apple, Broadcom)
- NOBL's equal weighting means it underperforms in periods when mega-cap technology dominates — the index excludes most tech companies because they rarely have 25-year dividend histories
- The 0.35% expense ratio is moderate but still meaningfully higher than low-cost total market ETFs (e.g., VTI at 0.03%)
- Dividend Aristocrats tend to be mature, lower-growth companies — the index may lag in high-growth environments when investors prefer capital appreciation over dividend income
- DGRW's quality screens and dividend growth requirement may still include companies whose dividends prove unsustainable in severe economic downturns
- Technology concentration has increased as tech companies have initiated dividends — DGRW may not provide the defensive, non-tech diversification some income investors seek
- The DGRW dividend yield has historically been modest (2-2.5%) — investors seeking high current income may prefer higher-yielding ETFs (DVY, HDV) that sacrifice dividend growth for yield
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