LIVE
XP
XP Inc. · Financials
$16.71
+4.31% this month
VERSUS
⟷
COMPARE
NU
Nu Holdings Ltd. · Financials
$13.86
+13.74% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
XP
2
NU
2
Comparison scoreboard
MIXED SETUPAI Score
XP 24.7
NU ✓32.7
1Y Return
XP -4.81%
NU ✓+6.08%
Fwd P/E
XP ✓1.39
NU 12.04
Target Up.
XP ✓+44.12%
NU +29.20%
Op. Margin
XP N/A
NU N/A
Metrics last refreshed: 7/14/2026
Quick take
XP vs NU: XP Inc vs Nu Holdings Stock Comparison: AI Score, Valuation, Performance and Upside
XP Inc is Brazil's leading investment platform focused on brokerage, wealth management, and insurance for Brazilian investors, while Nu Holdings is the largest digital bank in Latin America with a credit card and banking franchise across Brazil, Mexico, and Colombia. XP is the investment platform; Nu is the banking platform.
XP vs NU is Brazilian investment distribution independence versus Latin American digital banking at massive scale — XP wins if Brazil's domestic investment market deepens and XP captures a larger share; Nu wins if 100M+ customers across three countries monetize deeply through banking products beyond the original credit card.
Live analysis · updated 7/14/2026
XP and NU are closely matched — they split the tracked metrics evenly. NU has delivered stronger 1-year price return (+6.08% vs -4.81%), though XP has the better forward P/E setup (1.39x vs 12.04x for NU). Analyst consensus implies meaningfully more upside for XP (+44.12%) than for NU (+29.20%).
Normalized 1Y performance
XP
NU
Recent returns
XP
NU
Analyst price targets & sentiment
XP · 13 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$19.40
analyst high$26.74
analyst mean$24.08
current price$16.71
+44.1% upside to analyst mean
NU · 22 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$10.00
analyst high$22.00
analyst mean$17.91
current price$13.86
+29.2% upside to analyst mean
Who should consider this stock?
XP may suit investors who:
- →want Brazilian investment platform exposure benefiting from capital market culture development
- →value XP's independent broker-dealer model disrupting traditional bank investment distribution
- →prefer investment services revenue (brokerage, insurance, wealth) over credit card and banking exposure
- →are comfortable with Brazilian macro risk concentrated in a single investment-focused market
NU may suit investors who:
- →want the largest Latin American digital banking franchise with 100M+ customers across Brazil, Mexico, Colombia
- →believe Mexico's low banking penetration creates a larger and earlier-stage opportunity than Brazil for Nu
- →value Nu's no-fee credit card model as a structural customer acquisition advantage vs traditional banks
- →prefer broader Latin American exposure (3 countries) vs XP's Brazil-concentrated investment platform
Performance & AI score
| Metric | XP | NU |
|---|---|---|
| AI score | 24.7 | 32.7 |
| AI rank | #3063 | #2091 |
| Latest close | $16.71 | $13.86 |
| 1M return | +4.31% | +13.74% |
| 6M return | -1.76% | -18.63% |
| 1Y return | -4.81% | +6.08% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | XP | NU |
|---|---|---|
| 1Y ago | $9.75K (-2.5%) started 2025-07-14 | $10.61K (+6.1%) started 2025-07-14 |
| 5Y ago | $5.32K (-46.8%) started 2021-07-14 | $13.42K (+34.2%) started 2021-12-09 |
| 10Y ago | $6.3K (-37.0%) started 2019-12-11 | $13.42K (+34.2%) started 2021-12-09 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | XP | NU |
|---|---|---|
| Market cap | $8.63B | $66.97B |
| Trailing P/E | 8.70 | 21.33 |
| Forward P/E | 1.39 | 12.04 |
| Price/Sales | 0.47 | 8.82 |
| EV/Revenue | -6.28 | 7.47 |
| Analyst target | $24.08 | $17.91 |
| Target upside | +44.12% | +29.20% |
Growth, profitability & risk
| Metric | XP | NU |
|---|---|---|
| Revenue growth | 9.70% | 43.70% |
| Earnings growth | 8.90% | 55.90% |
| EPS growth | +8.90% | +55.90% |
| FCF margin | N/A | N/A |
| Operating margin | N/A | N/A |
| Profit margin | 28.85% | 41.92% |
| ROIC proxy | 22.94% | 30.05% |
| Return on equity | 22.94% | 30.05% |
| Dividend yield | 1.18% | 0.00% |
| Beta | 1.12 | 0.95 |
| Debt/equity | 677.35 | N/A |
| Current ratio | 1.39 | N/A |
| Quick ratio | 1.34 | N/A |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
XP max drawdown34.06%
NU max drawdown38.17%
XP max wkly drop13.42%
NU max wkly drop14.55%
5Y risk snapshot
XP max drawdown79.19%
NU max drawdown72.07%
XP max wkly drop21.65%
NU max wkly drop36.05%
10Y risk snapshot
XP max drawdown79.19%
NU max drawdown72.07%
XP max wkly drop50.48%
NU max wkly drop36.05%
Performance metrics by period
| Period | Metric | XP | NU |
|---|---|---|---|
| 1Y | Growth | -4.81% | +6.08% |
| CAGR | -4.81% | +6.09% | |
| Sharpe ratio | 0.03 | 0.23 | |
| Max drawdown | 34.06% | 38.17% | |
| Max daily drop | 9.92% | 9.55% | |
| Max wkly drop | 13.42% | 14.55% | |
| 5Y | Growth | -53.48% | +34.22% |
| CAGR | -14.19% | +6.62% | |
| Sharpe ratio | -0.15 | 0.32 | |
| Max drawdown | 79.19% | 72.07% | |
| Max daily drop | 18.75% | 18.89% | |
| Max wkly drop | 21.65% | 36.05% | |
| 10Y | Growth | -44.89% | +34.22% |
| CAGR | -8.65% | +6.62% | |
| Sharpe ratio | 0.05 | 0.32 | |
| Max drawdown | 79.19% | 72.07% | |
| Max daily drop | 23.80% | 18.89% | |
| Max wkly drop | 50.48% | 36.05% |
Business comparison
| Category | XP | NU |
|---|---|---|
| Company | XP Inc. | Nu Holdings Ltd. |
| Sector | Financials | Financials |
| Industry | N/A | N/A |
| Core business | Brazil's leading investment platform and independent broker-dealer with brokerage, insurance, banking, and wealth management services. XP has disrupted Brazil's traditional big-bank investment distribution by offering independent advice and a broader product shelf. | Latin American digital banking leader headquartered in Brazil with 100M+ customers across Brazil, Mexico, and Colombia. Nubank offers credit cards, accounts, loans, insurance, and investments through a fully digital, no-fee model. |
| Investor focus | AUM and client asset growth, revenue per client expansion, insurance penetration, and competitive positioning vs traditional Brazilian banks. | Revenue per active customer expansion as Nu adds products beyond credit card, Mexico and Colombia growth, cost efficiency improvement, and path to higher ROE. |
XP strengths
- →XP is the dominant independent investment platform in Brazil with 4M+ active clients who have historically been underserved by traditional banks
- →Insurance and advisory services add recurring fee revenue on top of brokerage commissions
- →Brazil's domestic investment market is structurally underpenetrated — as capital market culture grows, XP benefits
NU strengths
- →Nu has 100M+ customers in Latin America — the fastest-growing digital banking franchise in the world's most underbanked region
- →No-fee credit card model attracted millions of underserved Latin American consumers who couldn't qualify for traditional bank credit
- →Mexico expansion is in early innings — a massive opportunity given Mexico's low banking penetration relative to Brazil's more mature market
Risks to watch — XP
- →XP faces competition from Nu Holdings' expanding investment products and from legacy banks defending distribution
- →Brazilian macro volatility (political risk, currency, interest rates) directly affects investor confidence and AUM flows
- →Rising domestic interest rates in Brazil shift investor preference to simpler fixed-income products with lower XP margins
Risks to watch — NU
- →Credit quality in Brazil and Mexico depends on macroeconomic conditions — Nu's growth customer base includes higher-risk first-time credit users
- →Revenue per customer is low relative to developed-market banks — monetization deepening (investments, loans, insurance) is essential for returns
- →Competition from Mercado Pago (MercadoLibre), Itaú, and other digital challengers in Brazil's financial services market
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