Data as of:
brimindinvest.com / compare / nu-vs-hoodLIVE
NU
Nu Holdings Ltd. · Financial / Digital Banking
$13.59
-10.42% this month
VERSUS
COMPARE
HOOD
Robinhood Markets, Inc. · Financial / Brokerage
$119.40
+10.01% this month
Comparison scoreboard
NU LEADS 3/5
AI Scorei
NU 32.5
HOOD ✓50.7
1Y Returni
NU -15.12%
HOOD ✓-5.84%
Fwd P/Ei
NU ✓13.43
HOOD 32.48
Target Up.i
NU ✓+21.96%
HOOD +15.80%
Op. Margini
NU ✓50.15%
HOOD 43.88%
Metrics last refreshed: 9/27/2026
Quick take

NU vs HOOD Stock Comparison: AI Score, Valuation, Performance and Upside

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NU and HOOD are both digital-first financial platforms with very different engines. Nu Holdings is a bank: it takes deposits, lends money, and earns net interest income, with credit risk as its central concern. Robinhood is a brokerage: it earns from trading activity, interest on balances, and subscriptions, with market sentiment and interest rates as its central concerns. Neither is a substitute for the other in a portfolio.

Use this NU vs HOOD comparison to identify the risk you are underwriting. With Nu Holdings you are underwriting consumer credit quality in Latin America and the durability of its cost advantage. With Robinhood you are underwriting trading engagement and interest rate levels, neither of which the company controls.

Live analysis · updated 9/27/2026

NU holds the edge across 3 of 5 key metrics in this comparison. HOOD has delivered stronger 1-year price return (-5.84% vs -15.12%), though NU has the better forward P/E setup (13.43x vs 32.48x for HOOD). NU leads on both revenue growth (52.10%) and operating margin (50.15%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for NU (+21.96%) than for HOOD (+15.80%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
NU
HOOD
Recent returns
NU
HOOD
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

NU
Price target range
analyst mean$18.78
current price$13.59
+22.0% upside to analyst mean
HOOD
Price target range
analyst mean$123.38
current price$119.40
+15.8% upside to analyst mean
Who should consider this stock?
NU may suit investors who:
  • Want exposure to digital banking growth in large underbanked markets
  • Believe the low cost to serve advantage will keep widening against incumbents
  • Accept emerging market credit, macro, and currency risk
  • Prefer a profitable growth business to a sentiment-driven one
HOOD may suit investors who:
  • Want exposure to retail trading activity, options volume, and crypto engagement
  • Believe subscriptions and net interest will keep diversifying the revenue mix
  • Accept that revenue falls when market enthusiasm cools
  • Are comfortable with regulatory attention on order-flow economics
Performance & AI score
Performance & AI score
MetricNUHOOD
AI scorei32.550.7
AI ranki#2024#451
Latest closei$13.59$119.40
1M returni-10.42%+10.01%
6M returni-0.07%+80.85%
1Y returni-15.12%-5.84%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodNUHOOD
1Y ago$8.61K (-13.9%)
started 2025-09-25
$9.74K (-2.6%)
started 2025-09-25
5Y ago$13.16K (+31.6%)
started 2021-12-09
$26.68K (+166.8%)
started 2021-09-27
10Y ago$13.16K (+31.6%)
started 2021-12-09
$34.29K (+242.9%)
started 2021-07-29

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricNUHOOD
Market capi$74.39B$95.79B
Trailing P/Ei21.1047.14
Forward P/Ei13.4332.48
Price/SalesiN/AN/A
EV/Revenuei7.1818.68
Analyst targeti$18.78$123.38
Target upsidei+21.96%+15.80%
Growth, profitability & risk
Growth, profitability & risk
MetricNUHOOD
Revenue growthi52.10%32.30%
Earnings growthi66.30%47.60%
EPS growthi+66.30%+47.60%
FCF marginiN/AN/A
Operating margini50.15%43.88%
Profit margini42.73%42.01%
ROIC proxyi31.63%23.62%
Return on equityi31.63%23.62%
Dividend yieldiN/AN/A
Payout ratioi0.00%0.00%
Dividend growth streakiN/AN/A
Betai0.942.32
Debt/equityiN/A240.28
Current ratioiN/A1.12
Quick ratioiN/A1.07
Correlation

Over the past year, NU and HOOD have moved moderately in the same direction (correlation of 0.42), based on daily returns.

1Y
0.42
-1.0+1.0
5Y
0.45
-1.0+1.0
10Y
0.45
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
NU max drawdowni38.17%
HOOD max drawdowni57.26%
NU max wkly dropi14.55%
HOOD max wkly dropi28.21%
5Y risk snapshot
NU max drawdowni72.07%
HOOD max drawdowni84.61%
NU max wkly dropi36.05%
HOOD max wkly dropi28.21%
10Y risk snapshot
NU max drawdowni72.07%
HOOD max drawdowni90.21%
NU max wkly dropi36.05%
HOOD max wkly dropi28.21%
Performance metrics by period
Performance metrics by period
PeriodMetricNUHOOD
1YGrowthi-13.88%-2.65%
CAGRi-13.90%-2.65%
Volatilityi38.51%72.94%
Sharpe ratioi-0.310.26
Sortino ratioi-0.430.40
Max drawdowni38.17%57.26%
Current drawdowni27.56%21.68%
Avg drawdowni16.70%32.44%
Ulcer Indexi20.22%35.87%
Max daily dropi9.55%13.24%
Max wkly dropi14.55%28.21%
5YGrowthi+31.56%+166.76%
CAGRi+5.89%+21.71%
Volatilityi57.37%68.44%
Sharpe ratioi0.310.56
Sortino ratioi0.450.85
Max drawdowni72.07%84.61%
Current drawdowni27.56%21.68%
Avg drawdowni29.49%50.87%
Ulcer Indexi36.14%57.75%
Max daily dropi18.89%19.79%
Max wkly dropi36.05%28.21%
10YGrowthi+31.56%+242.91%
CAGRi+5.89%+26.99%
Volatilityi57.37%73.90%
Sharpe ratioi0.310.62
Sortino ratioi0.450.98
Max drawdowni72.07%90.21%
Current drawdowni27.56%21.68%
Avg drawdowni29.49%59.19%
Ulcer Indexi36.14%65.63%
Max daily dropi18.89%27.59%
Max wkly dropi36.05%28.21%
AI Prediction Signali
Members only
Next 5 trading days
NU
+2.8%BUY
HOOD
+1.1%HOLD
Next 30 trading days
NU
+6.4%BUY
HOOD
+3.2%HOLD

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Business comparison
Business comparison
CategoryNUHOOD
CompanyNu Holdings Ltd.Robinhood Markets, Inc.
SectorFinancial ServicesFinancial Services
IndustryBanks - RegionalCapital Markets
Core businessOperator of Nubank, a branchless digital bank serving a very large customer base in Brazil with credit cards, deposits, lending, and investment products, and expanding into Mexico and Colombia. Its advantage is an extremely low cost to serve each customer.Retail brokerage offering commission-free equity and options trading, cryptocurrency, retirement accounts, and a paid Gold subscription. Revenue comes from transaction-based rebates, net interest on customer balances and margin lending, and subscriptions.
Investor focusCustomer growth and revenue per active customer, net interest margin, credit quality as the loan book matures, Mexico and Colombia expansion losses, and Brazilian interest rate policy.Options and crypto trading volumes, net deposits and funded accounts, Gold subscriber growth, interest rate sensitivity, and regulatory scrutiny of order-flow arrangements.
NU strengths
  • Cost to serve per customer is a fraction of incumbent banks, a structural advantage that widens with scale
  • Very large and still growing customer base in underbanked markets with room for product cross-sell
  • Already profitable, unusual for a digital bank at this stage of expansion
HOOD strengths
  • Highly efficient mobile-first platform with strong appeal to younger investors
  • Gold subscriptions and net interest revenue reduce dependence on trading activity alone
  • Operating leverage is considerable when engagement and volumes rise
Risks to watch — NU
  • Credit losses on unsecured consumer lending in emerging markets can rise quickly in a downturn
  • Brazilian macroeconomic conditions, policy rates, and currency moves affect reported results in dollars
  • Expansion markets consume capital and operate at a loss before reaching scale
Risks to watch — HOOD
  • A large part of revenue depends on options and crypto trading activity, which is cyclical and sentiment-driven
  • Order-flow based revenue has drawn recurring regulatory attention
  • Falling interest rates reduce net interest revenue on customer cash
Frequently asked questions
Functionally it is a bank operating with a technology company's cost structure. It takes deposits, issues credit cards, and makes loans, earning net interest income like any bank, but with no branch network and a very low cost to serve each customer. That combination, rather than a novel revenue model, is the core of its investment case.
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Scoreboard verdict

AI score, forward P/E, analyst target upside, operating margin, and revenue growth are scored head-to-head, with a running tally of which ticker leads on how many metrics.

Full risk suite

Volatility, Sharpe and Sortino ratios, maximum, current, and average drawdown, Ulcer Index, and worst single-day and single-week drops across every timeframe.

Correlation heatmap

Pairwise daily-return correlation for every combination, so you can see whether two holdings actually diversify each other or just move together.

Valuation vs profitability

A scatter plot of forward P/E against return on equity, plus drawdown and 30-day rolling volatility charts, to separate what is cheap from what is merely beaten down.

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